Data Analysis 103.3

Madrid presents a promising market for launching a new product, such as a pack of two toothbrushes for 8€, due to its growing purchasing power and declining unemployment. Despite past instability in the labor market and work hours, the region shows strong post-pandemic recovery and economic stability. The product's pricing and family-oriented packaging align with consumer preferences, appealing to a broad audience while targeting those with stable incomes.

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A pack of two portable and recycled Toothbrushes

Group 103.3: Nurel Baserer, Maria Luisa Pedreschi, Dídac Miras, Mariia Plakhotna and Ana del Río

Madrid's GDP per capita consistently exceeds the national average, highlighting its higher economic productivity. Following a sharp decline in 2020 due to COVID-19, Madrid rebounded strongly by 2022, reinforcing its appeal for premium markets.

Our product is a manual plastic toothbrush designed based on consumer preferences for affordability, type, and quality, as reflected in survey data.

Cavity averages are around 4, and toothbrush expenditure averages €16.50, with notable data dispersion. Outliers likely stem from non-residents, but the data informs pricing and packaging to maximize benefits.

Madrid's unemployment is forecasted at 11.2% for Q1 next year, while Spain's is 2.4%. From 2015 to 2022, Madrid saw a steady decline in unemployment, with a sharp drop between 2015-2018, a slight rise during the COVID-19 pandemic, and stabilization below 10% by 2022.

Madrid consistently outperforms Spain in GDP per capita, reflecting higher economic productivity and spending capacity. Despite a sharp decline in 2020 due to COVID-19, Madrid's recovery by 2022 was stronger, enhancing its appeal for premium markets.