ODONTOLOGY PRESENTATION

Repeat Business with Price Increase You have a good relationship with a long-standing customer who has renewed their contract every year for the past three years.  During this three-year period there has been no change to customer’s price.  Due to market conditions, you now have no choice but to increase your price by 10% prior to the next contract renewal.  Demonstrate how you would convince this existing customer to accept a contract renewal with a price increase.

Who am I?Deals Account Manager responsible for managing sellers on Amazon to run deals and engage in promotional activity during events like Prime Day but also during business as usual events such as Mother's Day.Pricing ChangeCurrent Price - £4,200 anually 10% Increase - £4,620 annually

Business Type: A mid-sized, family-run business specializing in electronics. Mission:To deliver high performance, innovative headphones and audio products at accessible prices to enhance how you GO through life.Product Examples: Wireless earbuds, smart home devices, or gaming accessories.Performance History: They’ve consistently participated in Black Friday and Prime Day events over the past three years, generating 25%-40% of their annual revenue during these events. They attribute much of their growth to the exposure gained from Amazon’s Deals program.Current Concerns:Reluctance to accept the 10% increase in service fees due to already thin margins. They want reassurance that the additional cost will lead to tangible growth opportunities.

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November 2024

JLab Audio X Amazon

Index

Thanks

Next Steps

ROI

Value Enhancements

Pricing Adjustment

Achievements

Top Performing!

2022: Deals represent 25% of sales, a modest start.2023: Deals contribute 35%, reflecting strong growth.2024: Deals now account for 40%, showing an even more substantial rise in contribution.

Three Years of Outstanding Results

Key Factors

• Economic: Rising operational costs due to inflation.
• Technological: Investments in advanced deal tools and infrastructure.
• Social: Higher customer expectations for accessible, innovative deals

Why a Pricing Adjustment is Needed?

Our commitment to increasing your deals ROI through exposure, education and value!

Actionable insights into deal performance and optimised submissions

Consultant-Level Reporting & Submission Support

Delivering Even Greater Value

Access to Amazon Funded Discounts

Work with your account manager to submit deals for Amazon funded discounts

Invitation to Deal Optimisation Training

Exclusive workshops with experts to improve deal strategies

WOW! Deal Upgrades

Stand out with exclusive discounts, landing page placements, and push notifications.

Projected Deals Revenue Contribution: Based on the boost in support and value from this deals programme, we expect deals revenue to grow by an additional 5%

• Increased exposure leads to more conversions.
• Priority deal placement gives you a competitive advantage.
• Enhanced deal optimization improves sales performance.

Influencing Factors:

Maximizing Your Investment

Confirm Renewal - Sign off on the updated agreement at the new rate of £4,620Schedule First Strategy Session - Book the first quarterly strategy session with your assigned deal strategist.Set Up Training- Secure your place for our exclusive deal optimization training.

Enhanced Exposure: Priority placements with exclusive Amazon discounts and landing page visibility.

Consultant-Level Reporting & Support: Actionable insights with tailored performance reports and submission assistance.

Training & Optimization: Exclusive access to optimization training sessions with deal professionals.

Next Steps for Success

Long-Term Growth & Innovation Partnership

GO with Accessible Innovation!

THANK YOU

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Enhanced Deal Strategy & New Features

Partnership Renewal & Optimised Support