Presentación Tecnología Digital

Augmented reality on websites

PRESENTATION

Laura Zorita 1ºDAW

INDEX

What is Augmented Reality on websites?

Examples of Web AR

How can augmented reality be used in web pages?

Conclusion

How Does AR Work on Web Pages?

Bibliography

What are the benefits of augmented reality in web pages?

What is Augmented Reality on websites?

Augmented reality on websites involves the integration of digital elements into the real world, allowing users to interact with information and digital objects in their environment.

HOW CAN AUGMENTED REALITY BE USED IN WEB PAGES?

Improved shopping experience Education Advertising Entertainment

How Does AR Work on Web Pages?

To use augmented reality on web pages, a web browser that supports the technology is required. The web browser must be able to access the camera and sensors on the user's device to detect the user's location and position in the real world. Once the user's location is detected, digital elements can be superimposed in real time on the device's screen.

What are the benefits of augmented reality in web pages?

Improves user experience Increases user retention Improves conversion Improves brand image

eXAMPLES

IKEA

LEGO

CONVERSE

Conclusion

In conclusion, augmented reality on websites is a constantly evolving technology that offers many benefits for users and businesses. From enhancing the shopping experience to creating educational and entertainment experiences, AR on websites offers unlimited potential to improve the interaction between the physical and digital world.

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Bibliography

• https://xperimentacultura.com/4-grandes-marcas-realidad-aumentada-vender/

• https://scienceinar.com/inicio/f/realidad-aumentada-en-p%C3%A1ginas-web

¡Thanks!

Increase user retentions

AR can be used to create interactive and personalized experiences that engage users, which increases user retention on the website.

Improves user experience

AR on web pages allows users to interact with digital elements in the real world, which improves their browsing experience and makes web pages more engaging.

Education

AR can be used in educational websites to provide users with real-time information about objects in their environment. For example, students can explore a history website to see what an ancient city looked like in 3D.

Improves conversion

: AR can be used to create more immersive shopping experiences and allow users to view products in 3D before making a purchase. This can increase user confidence in the product and therefore improve conversion rates.

Improved shopping experience

AR can be used on e-commerce websites to allow users to visualize products in 3D and in real time before making a purchase. This allows users to see how products will look in their environment before making a purchase.

IKEA

Allows you to scan certain pages of your paper catalog to see images, videos and 3D models of your products. By including Augmented Reality, you can see the furniture in your own home, which allows you to clear customers' doubts.

Entertainment

AR can be used on entertainment websites to provide unique gaming and entertainment experiences. For example, users can play 3D games that interact with the real world

Advertising

AR can be used in advertising web pages to create interactive and personalized advertising experiences. For example, AR ads can show users what the brand's products will look like in their environment.

CONVERSE

you will be able to see how a pair of Converse fits directly on your feet in real time.

LEGO

It allows product boxes to be scanned so that children and their parents can visualize in 3D the toys they are thinking of buying.

Improves brand image

AR can be used to create personalized and unique brand experiences that improve brand image and customer loyalty.