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Visual content is a cross-cutting, universal language, like music. We are able to understand images from millions of years ago, even from other cultures. We don't like to bore. We don't want to be repetitive. Communicating as usual bores and doesn't engage. We do it differently. We sabotage boredom. We create what the brain likes to consume because it stimulates it.

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WOW Effect

'Your content is liked, but only engages if it's interactive' - Genially