Stadium Club León

Amayrani Salinas Cartas / Baldomero Gutierrez Peña

club león

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1. Increased revenues and diversification of funding sources.

• Impact on tickets and season tickets: A modern stadium, with greater capacity and better amenities, would allow Club León to increase ticket and season ticket prices, in addition to attracting more fans. Premium seating, corporate boxes, and VIP areas would generate additional revenue.
• Commercial opportunities: The construction of commercial spaces inside the stadium would open up new sources of income through concessions, official stores, restaurants, and the rental of space for corporate or social events.
• Non-sporting events: The stadium could be used for concerts, exhibitions, and other mass events, thus diversifying the use of the facility and maximizing the profitability of the space.

2. Boost brand positioning and expansion.

• Attractiveness for sponsors: A modern and emblematic stadium could attract sponsors interested in naming rights, as well as in static and digital advertising. Such deals could represent multi-million dollar contracts.
• Fan experience: Offering world-class facilities would enhance the fan experience, which could translate into increased fan loyalty and an increase in the fan base. This would also help the club create effective marketing campaigns and strengthen its image both domestically and internationally.
• Technological innovation: A smart stadium, with connectivity technologies, interactive screens, and mobile applications, could provide a personalized experience for attendees and generate valuable data for the club.

3. Economic and social development in the León region

• Job creation: The construction of the stadium would create hundreds of direct and indirect jobs, both during the construction and operation of the stadium. This would benefit the local economy.
• Boosting tourism and local commerce: A modern stadium could attract tourists for sporting and cultural events, which would benefit hotels, restaurants, and other services in the city. In addition, it could become an architectural icon that elevates León's image as a modern and dynamic city.
• Promoting sports and the community: The stadium could be an open space for community activities, youth events, and sports programs, strengthening the club's ties with society.

1. Boosting local economic development

• Job creation: During the construction of the stadium, direct jobs will be created in sectors such as construction and engineering. Once inaugurated, the stadium will generate permanent jobs in maintenance, security, administration, and services.
• Tourism and local spending: A modern stadium will attract national and international tourists for sporting and cultural events. This will benefit hotels, restaurants, transportation, and local businesses, increasing the economic flow in the region.
• Complementary investments: The development of a sports complex can attract investments in urban infrastructure, transportation, and services, improving the quality of life of the population.

2. Promotion of civic identity and pride

• Urban icon: A new stadium can become a symbol of the city, fostering local pride and attracting national and international media attention.
• Sports promotion: With modern facilities, the stadium can host community programs and youth events, encouraging sports and healthy living among the population.
• International events: The possibility of hosting high-profile matches, such as the 2026 World Cup, would put León on the global map, increasing its visibility and prestige.

3. Long-term return on investment

• Tax revenues: The government can benefit from the increase in taxes generated by the economic activity of the stadium and its surroundings (VAT, income tax, property taxes, etc.). In addition, revenues from events and tourism contribute to the public coffers.
• Public-Private Partnerships (PPP): The PPP model allows the government to share risks with the private sector, facilitating the construction of the stadium without committing public resources in their entirety. The club, in return, could offer a share of the stadium's revenues.

1. Sustainable and Eco-Friendly Stadium

• Renewable energy: Solar panels and rainwater harvesting systems would reduce operating costs and promote an environmentally responsible image.
• LEED certification: Obtaining this certification would demonstrate the club's commitment to sustainability, attracting sponsors interested in partnering with green projects.
• Sustainable mobility: Integrating bike lanes and electric vehicle charging stations would promote cleaner transportation.

2. Multidisciplinary Entertainment Center

• Club León Museum: An interactive museum with the club's history will attract tourists and fans, strengthening the sense of identity.
• Immersive shows: The installation of augmented reality (AR) technology and interactive experiences could enrich the fans' visit.

3. Technological Innovation for User Experience.

• Smart stadium app: A mobile app would allow fans to purchase tickets, order food from their seats and receive exclusive content in real-time.
• Seats with connectivity: VIP areas with interactive screens to view replays, statistics, and exclusive cameras.
• Giant 360° screens: This would provide an immersive visual experience for all attendees.

Naming Rights Proposal for Club León's New Stadium

Reference contracts:

• BBVA Stadium (Monterrey): Signed by BBVA, this contract is one of the most relevant in Mexico. The agreement brings in around 20 million pesos annually, generating strong visibility for the bank at each event and match.
• Allianz Arena (Bayern Munich): The club's contract with Allianz brings 6 million euros per year, highlighting the value generated by constant exposure to international events and media.

Proposal for Club León: Telcel or Cemex is an ideal brand with strong roots in Mexico and an ongoing interest in the sport. Telcel could benefit from naming rights because of its large national reach and need to associate with high-profile events to maintain its leadership. Cemex, on the other hand, could strengthen its presence in Guanajuato and continue its social responsibility and sustainability strategy. Estimated contract value: Based on regional comparatives, an agreement with Telcel or Cemex could reach between US$3 million and US$5 million annually, considering

• Stadium capacity: of 40,000 spectators.
• Annual events: 20 Liga MX games, 5 concerts, and special events.
• Media exposure: On national and international television, in addition to activation campaigns in the stadium and social networks.

This agreement would not only bring direct revenue to the club but would also boost the brand's association with the team's identity and the Leon community, creating an emotional bond with the fans.

Project Concept: Club León has been playing at Estadio León, which is more than 50 years old. Although there has been talk of building a new stadium, the project has not yet materialized.Benefits of a new stadium:

• Modernization of facilities to attract more fans.
• Additional revenue opportunities through non-sporting events.
• Boosting tourism in the city of León.

Advantages of government support for the construction of the new Club León stadium

Club León stadium

Location

Blvd. Adolfo López Mateos 1810, La Martinica, 37500 León de los Aldama, Gto.

The main benefits of building a new stadium for Club León

Creative Proposal and Differentiating Elements for Club Leon's New Stadium