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Created on November 28, 2024

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Transcript

The Soft Power of British Culture

and Education Globally

SASHA KORCHIA

INTRODUCTION

Soft power: A country's ability to influence others through culture, values, and policies rather than military or economic force.Focus of the presentation: Origins of British soft power Key areas of influence: culture, language, education Current strategies and challenges

Origins of British Soft Power

Victorian Era: Peak of British global influence.Cultural Legacy: Spread of governance, tea time, and cricket. Industrial Revolution: Powered the modern world.

Key Tools of British Soft Power

Language: 1.5 billion English speakers.Education: Prestigious universities (Oxford, Cambridge). Pop Culture: Shakespeare, The Beatles, Mr. Bean. Media: BBC’s global reach.

The Role of Education

British Council: Cultural exchanges increase trust (+16%).Scholarships: Chevening, Commonwealth programs. Global Impact: Students as future ambassadors of the UK.

Challenges & Competitors

Brexit: Mixed perceptions in Europe. Global Competition: Germany, Japan, and China invest heavily. COVID-19: Potential shift in global perceptions.

Why Soft Power Matters ?

Resilience: Weathering international controversies.

Diplomatic Influence: Easier negotiations and alliances.

Economic Boost: Trade deals and foreign investment.

Conclusion

Summary: The UK remains a soft power leader but faces growing competition.Outlook: Strategic investment is key to staying ahead. Takeaway: Soft power is essential for global influence and prosperity.

THANK YOU !!