InnovaLab Presentation

A look to the company

innovalab

FINAL PROPOSALS FOR PROBLEM SITUATION

innovalab academy

Team 3 Ivana Valeria Balcazar Muñoz Fabian Vidals Estrever Cynthia Karen Vazquez Ramirez Juan Carlos Castellanos Maximiliano Noegerath

28/11/2024

"At InnovaLab Academy our goal is to inspire and train young people, universities and companies in innovation."

Innovalab´S miSSION

overview

-InnovaLab is committed to creating an environment where ideas become practical solutions that drive progress and competitiveness in all industries -Promote and consolidate a culture of continuous innovation in young people, universities and companies -Through the provision of certifications, training programs, resources and specialized tools. -Also with creation of a collaborative community of innovators, in order to promote development and competitiveness.

‘Use this space to write a quot. And remember, always name the source.’

Info

Swot

marketing mix

innovalab

Promotion

Place

4 P

Product

Price

findings

3:

2:

1:

Main findings on the research

+ Info

User persona

For our target segment that is Young Professionals, we identified that this segment is looking for great opportunities for growth in their proffesional lifes.

Analisis of the target market

EMPATHY MAP

in this map we can observe the motivations and things that our target market think its important for their decision process, also the benefits and hurts that they consider important.

pROPOSAL

Managing Director and writer, Taylor Noel Horst, mention that LinkedIn is great for building communities because it has powerful community management features that other platforms don’t have. Groups on LinkedIn provide a space for professionals to share insights, discuss trends, and network within their niche. Horst (2024). Also, whitin the LinkedIn metrix review, there is a powerful platform for professional networking and growth.

By leveraging LinkedIn, the proposal provides a space tailored for young professionals to connect, learn, and grow. The platform serves as a digital hub while also complementing offline events like workshops in coworking spaces.

promotion

place

Linkedin

Product

The proposal focuses on creating an active, professional LinkedIn group. Key features include weekly discussions on industry trends, live Q&A sessions with experts, and mentorship opportunities.

Ads will focus on promoting certifications, professional growth opportunities, and networking benefits. Sponsored content, testimonials, and success stories will highlight the value of joining InnovaLab also in Linkedin

Archieve a 20% increase in LinkedIn followers within six months.

oBJECTIVES OF THE PROPOsSAL

Objectives

Increase brand awareness

Expand Audience Reach

Form five partnership with universities or coworking spaces in LATAM within the next year

Boost engagement

Host three interactive webinars or challenges per quarter increasing user participation by 30% annually

Enhace customer satisfaction

Attain a 90% satisfaction rate through quarterly surveys and implementing actionable feedback.

satisfaction

Quarterly survey results targeting 90% positive feedback.

metrics

engagement

Active LinkedIn participation and webinar attendance.

growth

Social media followers and new partnerships formed.

.Contengency Plans

If Engagement Falls: Shift focus to other platforms or shorter, gamified content.

If Attendance Declines: Incentivize participation with certificates or rewards

06. METhODOLOGy

Product strategy

• Launch a Modular Learning Platform: Personalized tracks for skill-building, case studies of LATAM successes, and video-based interactive tools.l

VARIABLE PROCEDURES

• Hybrid Engagement Model: Leverage LinkedIn for a digital community hub while hosting monthly in-person workshops at coworking spaces in Mexico City and other LATAM cities.

KPIs

Evaluation and Control: 1. Key Performance Indicators (KPIs): To monitor the success of the plan across Product, Place, and Promotion, the following KPIs will be tracked: Engagement Metrics: Track weekly participation in discussions (likes, comments, shares). Membership Growth: Measure the number of active members interacting with posts, live sessions, and Q&A discussions. Feedback: Use surveys to evaluate relevance and satisfaction, aiming for a 90% positive response rate. Place Strategy (LinkedIn Integration): Platform Metrics: Analyze LinkedIn group member growth and post interaction rates. Mentorship Impact: Measure mentorship participation rates and track improvement in member professional outcomes. Promotion Strategy (Visibility and Growth): Ad Performance: Monitor LinkedIn ad impressions, click-through rates (CTR), and conversions. Reach Expansion: Track the diversity of new members from targeted industries like tech and innovation.

07. recommendations for implementacion

pilot launch

Organize an initial workshop in Mexico City to test interest in in-person events.

content development

• Produce a library of video resources and templates for the learning platform. • Schedule live sessions and case study releases monthly.

InnovaLab’s strategic shift to LinkedIn represents more than just a change in platform—it’s a reimagining of how young professionals in LATAM connect, learn, and grow.

Conclusions

THANKS FOR YOUR ATTENTION

Don’t forget to publish!

Product

• Certified innovation certifications, hands-on training programs, and master classes. • Resources and tools to address real-world challenges and improve innovation systems. • Access to a community of innovators and creatives for collaboration, networking, and knowledge exchange.

PRICE

Currently, access to the InnovaLab community is free, allowing new members to join without barriers. However, the pricing model is based on the certifications and advanced programs offered by InnovaLab, which provide added value and specialized knowledge for participants seeking professional growth.

Innovalab's community struggles with low engagement due to unmet expectations and lack of value. Enhancing interaction, relevance, and a sense of belonging is essential to revitalize it.

PROMOTION

• Leverages social media platforms: • Instagram, X (formerly Twitter), Facebook, and LinkedIn as primary channels. • Showcases diverse content, including: - Event announcements, Innovation workshops, Insightful articles. • Highlights success stories of entrepreneurs collaborating with the community, emphasizing the tangible benefits of participation.

WhatsApp lacks versatility, causing monotony and low interaction. Migrating to LinkedIn offers better accessibility, dynamic engagement, and resourceful interactions for members.

Innovalab’s promotions have low visibility, limiting their impact. Using Instagram and Facebook can enhance visibility, drive engagement, and attract a more diverse and connected community.

The organization’s strengths include strong global partnerships, a skilled team, and a flexible virtual platform targeting a broad market. However, it faces weaknesses such as limited brand recognition, a weak social media presence, and an incomplete website. Opportunities lie in the rising demand for innovation training, international collaborations, and integrating technologies like AI and AR. The main threats are growing competition and the limited business culture in the country.

PLACE

InnovaLab serves as a Country Partner in Mexico for a global network, maintaining a strong online presence. This platform creates a vibrant community where important announcements and updates are shared, ensuring members stay informed and engaged with ongoing activities and opportunities.