RINA’s tone (RINA tone of voice)

EXAMPLE

WHERE

WHY

TONE

Press releases Media articles Corporate magazines and presentations Website content

Emphasizes professionalism and credibility. This tone ensures that the message is clear and inclusive, regardless of the audience’s technical background.

We develop comprehensive AI strategies designed to deliver measurable results for organizations of all sizes, ranging from Small and Medium Enterprises (SMEs) to large corporations. Our solutions are tailored to meet the specific needs of each business, ensuring strategic growth and operational excellence.

Formal / Institutional

This is what people expect in many online contexts. This tone facilitates human connection while making communication more approachable.

We work with businesses of all sizes, from small startups to big companies, to create AI strategies that really get results. Whatever your size, we make sure our solutions help you grow and succeed.

Hive Social media

Casual / Colloquial

Provides depth and precision, which are essential for communicating complex concepts accurately. This tone should be used only when addressing expert audiences.

We implement AI-driven solutions that optimize operational workflows and enhance scalability, delivering data-driven insights for tangible business outcomes. Our strategies cater to a wide range of organizations, from SMEs to large enterprises, ensuring robust AI integration at every scale.

Commercial flyers Technical documents or presentations

Technical