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Digital identity

marco_antonio.cruz

Created on November 27, 2024

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Transcript

Digital Identety

Por: Marco Antonio, Hector Llopis, Mónica Palmo y Mateo Gonzalez

EMPEZAR

EMPEZAR

Activity

Create a fake post on instagram in the following url. You have to include things that you shouldn't put on a regular post, such as your house direcction: https://prankshit.com/es/generador-de-publicaciones-falsas-instagram.php You have 10 minutes, we will after talk about it.

what is digital identity?

Digital crisis

A digital identity is the way that technology identifies us. It does so by collecting specific data that resum the characteristics, attributes, and digital activities that identify an entity. It may also come with authorization technologies which grant access to the internet.

Digital Footprint

Definition

How are they generated

A digital footprint refers to the data trail generated by an individual’s online activities. These footprints can include various forms of information, such as social media interactions, web browsing history, online purchases and many more.

'Digital footprints' are generated through the collection of data by various online platforms and services. This information can be from the most basic to the most detailed. Once this data is recorded, it is stored and analyzed by organizations to obtain valuable information about consumer behavior. This information is later used to adapt marketing strategies and improve user experiences.

Dangers of social media

Disinformation

Cyberbullying

Impact on mental health

Compromised privacy

Exposure to inappropriate content

Dependency and addiction

How to be responsable

Digital crisis

To be responsable with your digital identety you just basicly need prevent the dangers of it. Not posting were you live, face, school and personal iformation in general.

Elaborate

Case study : ''The viral post dilemma''

Background: A small non-profit organization, EcoSphere, focuses on environmental conservation. They recently posted a message on their social media account about a controversial environmental policy, aiming to raise awareness. The post has gone viral, receiving thousands of shares and comments, but the reactions are mixed. Some users applaud the effort, while others are spreading misinformation and making negative claims about the organization.

Elaborate

SCENARIO : As a member of EcoSphere's digital strategy team, you are tasked with managing the situation. Your primary goals are to: Uphold the organization's reputation. Correct misinformation without escalating conflicts. Leverage the viral moment to further your mission. Task: Using the knowledge you’ve learned about digital behavior and online communication, work in teams to create a response plan. Consider these factors: How to address misinformation tactfully. Strategies for engaging positively with supportive users. How to moderate or respond to harmful or inappropriate comments. Ways to use the heightened attention to amplify your organization's message.

Discussion Questions: What are the risks of each decision, and how do you mitigate them? How does understanding digital behavior influence your approach to public engagement? How might this scenario differ if the organization were for-profit or had a different mission?

equipo

Marco Antonio CruzFlores

Mónica Palomo

Mateo Gonzalez

Hector Llopis

@justmoniik4

Un pendejo

Hectiwor

El loco con emperador

Ultimo Quiz

Título aquí

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The excessive use of social networks can affect self-esteem, as people tend to compare themselves with the perfect lives they see in them. This can lead to feelings of anxiety, depression and loneliness.
The personal information we share on social networks can be used improperly. Sometimes people don't realize the risks involved in sharing too many details about their private life, which can lead to identity theft or hacking.
The circulation of fake news or misinformation is a big problem on social media. Many times, users create and spread unverified content, which can lead to panic, hate, or ill-informed decisions.

How it works?

Digital identities work by compiling information that uniquely identifies an individual, organization, application, or device online. A human’s digital identity data may include name, email address, employee ID number, social media profiles, purchase history and identifiers for a smartphone and computer. For a device, say an l oT sensor, hardware identifiers like MAC addressers, unique chip identifiers, or cryptographic certificates issued by a trusted authority establish identity.

Social networks can generate an addiction, where people spend hours in front of the screen, which affects their productivity, emotional well-being and interpersonal relationships.
Online harassment, also known as cyberbullying, is one of the main dangers. People can be harassed, humiliated or threatened through negative
comments or direct attacks on platforms such as Facebook, Instagram or Twitter.
On social networks it is easy to find content not suitable for all ages, such as violence, pornography or material that can have a negative impact on the psychology of young people or vulnerable people.

How it works?

Digital identities work by compiling information that uniquely identifies an individual, organization, application, or device online. A human’s digital identity data may include name, email address, employee ID number, social media profiles, purchase history and identifiers for a smartphone and computer. For a device, say an l oT sensor, hardware identifiers like MAC addressers, unique chip identifiers, or cryptographic certificates issued by a trusted authority establish identity.