2024/25 MBA10 learner journey

START

FINISH

MBA10 Strategy

Overview

Module introduction and assessment

Unit 5

Ecosystem and value chain frameworks

Unit 3

Industry boundaries, platforms and network effects. The "The AI Wars."

Unit 2

Pre-digital strategy: Positioning strategy/Porter and the Resource-based view

Unit 1

The purpose of strategy: Lifecycles, innovation and disruption

Unit 6

Unit 4

The agility/rhythm/tempo based framework

The presentations

This unit will cover the traditional approaches to strategy, including Generic strategies, Porter - the Five Forces five and the Resource-based view of strategy.

In this introductory section, you will discover the learning outcomes for the module and the main module discussion board. You will also find the assessment guidance for the module.

In this unit we look at the purpose of strategy for an organisation and how traditional strategic approaches have been disrupted through the rise of the internet and digital technologies.

In this unit we will examine the rise of platforms and network-effect-based strategies brought about by the big tech companies that have come to dominate the tech landscape. You will be introduced to the "AI Wars" case which will form the basis for the final tournament and presentations that will take place in your final live session.

In this unit you will look at the importance of agility/rhythm and tempo based approaches to strategy.

In this unit we’ll explore how you now need an ecosystem perspective to understand strategy and why we can no longer look at strategy from just an industry perspective.

The live session for this unit will be the culmination of the "AI Wars" tournament where the management teams will present their strategic plan, built on the frameworks and insights from this module.