RETAILING IN THE DIGITAL WORLD final presentation.

Henkel Driving Digital Transformation in the Modern Era

RETAILING IN THE DIGITAL WORLD

final presentation

Burghardt Alexandra Kulánda Áron Kodituwakku Nethmi

XX/XX/20XX

01.digitalisation of commercial enterprises

02.introducTiOn to henkel

04.development of the omnichannel

03.digitized processes

TABLE OF CONTENTS

06.competitors' practices

05.AI solutions

07.summary

digitalisation of commercial enterprises

01

01. digitalisation

what is digitalization?

Digitalization involves integrating technology into business operations to enhance efficiency, customer experience, and competitiveness.

Examples: inventory management, and reducing waste, integrated dispenser . AI for personalized customer experiences..

THE 6 D's

Digitized, Deceptive, Disruptive, Demonetized, Dematerialized, Democratized

INTRODUCtioN to henkel

02

HENKEL AT A GLANCE

03

Digitized Processes

• Fast processing time • Seamless transitions • ioT • RFID

bARCODE PRINTING & SCANNING:

AUTOMATED STORAGE / RETRIEVAL SYSTEM (ARS) • Machine automation • Warehouse – automated processes • 3D Printiing technologies

Logistics and Inventory Management:

SUPPLY CHAIN & LOGISTICS SYSTEMS:

• Compute and automate information flow • Digitised bookkeeping • Reduced errors • Digital Twin

Processes in the Value Chain

• Lead generation and Nurturing

• Social media Management

Sales and Marketing:

• Henkel SAP Ariba

• HEART - Henkel Environmental Assessment Reporting Tool

Purchasing:

• SPARC

-Smart Data Use -Integration of AI and Analytics -End-to-End Connectivity

left out processes

Localized Production Monitoring: Some inconsistency in IoT and predictive analytics deployment in regional facilities. Customer Experience: Gaps in AI-driven personalization across product lines. Employee Upskilling: Upskilling Learning Platforms a bit outdated. Data retrieving: Retrieving Data for customer Website difficulties Internal: Lacking updating of internal platforms

04

omnichannel strategy

RAQN - Partnership

• Unified Profiles
• Omnichannel Support
• Fast Product Launches
• Enhanced Data Analytics
• Privacy Compliance
• Community Engagement

Info

Info

+ Info

05

AI solutions

AI Solutions for Henkel

• RAQN for tailored recommendations and solutions• Inventory Optimization - Digital Twin • SAP Business AI and data-driven capabilities

• AI chatbots for 24/7 inquiries - Charlie • genAI - personlized Marketing content • Copilot - MS365 integarted • Sprinklr - Marketing inititatives • Trados - AI translation tool

06

competitors' practices

Competitor Focus: Learn from Unilever and Sika

Unilever

1. Henkel vs Unilever • Unilever: Market penetration: Consumer goods .• Henkel diverser potfolio: Adhesive Technologies: Unilever doesn’t compete Laundry & Home Care: Persil vs. Omo Beauty Care: Schwarzkopf vs. TRESemmé• Digital Factories - utilize Internet of Things more and better

Competitor Focus: Learn from Unilever and Sika

Sika VS Henkel

• Henkels construction-specific offerings are less extensive compared to Sika

• Sika: leader in developing sustainable solutions - construction industry

• Henkel: more diversified measures

• Implement interactive tools for product selection and ROI calculators.

07

summary

Key Takeaways:

Leverage AI for digital transformation in B2B operations. Adopt best practices in sustainability, personalization, market insights, and omnichannel strategies. OUTCOMES Enhance digital commerce, improve efficiency, and strengthen customer relationships.

END

THANK YOU FOR YOUR ATTENTION!

Third party platforms examples:

Schwarzkopf - House of Color

• Detailed Client consultation • Tailor-made formulas • Inspiring tutorials • Visual education • Online Purchase

Distributor Example:

o Click & Collect o In-App and Online Ordering o In-store Digital Integration

o Product Information & Reviews o Social Media and Influencer Partnerships