RETAILING IN THE DIGITAL WORLD final presentation.

RETAILING IN THE DIGITAL WORLD

Henkel Driving Digital Transformation in the Modern Era

final presentation

Burghardt Alexandra Kulánda Áron Kodituwakku Nethmi

XX/XX/20XX

06.competitors' practices

01.digitalisation of commercial enterprises

05.AI solutions

03.digitized processes

07.summary

TABLE OF CONTENTS

04.development of the omnichannel

02.introducTiOn to henkel

digitalisation of commercial enterprises

01

Examples: inventory management, and reducing waste, integrated dispenser . AI for personalized customer experiences..

Digitized, Deceptive, Disruptive, Demonetized, Dematerialized, Democratized

01. digitalisation

what is digitalization?

Digitalization involves integrating technology into business operations to enhance efficiency, customer experience, and competitiveness.

THE 6 D's

INTRODUCtioN to henkel

02

HENKEL AT A GLANCE

Digitized Processes

03

• Compute and automate information flow • Digitised bookkeeping • Reduced errors • Digital Twin

SUPPLY CHAIN & LOGISTICS SYSTEMS:

Logistics and Inventory Management:

AUTOMATED STORAGE / RETRIEVAL SYSTEM (ARS) • Machine automation • Warehouse – automated processes • 3D Printiing technologies

bARCODE PRINTING & SCANNING:

• Fast processing time • Seamless transitions • ioT • RFID

• SPARC

-Smart Data Use -Integration of AI and Analytics -End-to-End Connectivity

Processes in the Value Chain

Purchasing:

• Henkel SAP Ariba

• HEART - Henkel Environmental Assessment Reporting Tool

Sales and Marketing:

• Lead generation and Nurturing

• Social media Management

Localized Production Monitoring: Some inconsistency in IoT and predictive analytics deployment in regional facilities. Customer Experience: Gaps in AI-driven personalization across product lines. Employee Upskilling: Upskilling Learning Platforms a bit outdated. Data retrieving: Retrieving Data for customer Website difficulties Internal: Lacking updating of internal platforms

left out processes

omnichannel strategy

04

RAQN - Partnership

• Unified Profiles
• Omnichannel Support
• Fast Product Launches
• Enhanced Data Analytics
• Privacy Compliance
• Community Engagement

+ Info

Info

Info

AI solutions

05

• AI chatbots for 24/7 inquiries - Charlie • genAI - personlized Marketing content • Copilot - MS365 integarted • Sprinklr - Marketing inititatives • Trados - AI translation tool

• RAQN for tailored recommendations and solutions• Inventory Optimization - Digital Twin • SAP Business AI and data-driven capabilities

AI Solutions for Henkel

competitors' practices

06

Unilever

Competitor Focus: Learn from Unilever and Sika

1. Henkel vs Unilever • Unilever: Market penetration: Consumer goods .• Henkel diverser potfolio: Adhesive Technologies: Unilever doesn’t compete Laundry & Home Care: Persil vs. Omo Beauty Care: Schwarzkopf vs. TRESemmé• Digital Factories - utilize Internet of Things more and better

Sika VS Henkel

• Henkels construction-specific offerings are less extensive compared to Sika

• Sika: leader in developing sustainable solutions - construction industry

• Henkel: more diversified measures

• Implement interactive tools for product selection and ROI calculators.

Competitor Focus: Learn from Unilever and Sika

summary

07

Key Takeaways:

Leverage AI for digital transformation in B2B operations. Adopt best practices in sustainability, personalization, market insights, and omnichannel strategies. OUTCOMES Enhance digital commerce, improve efficiency, and strengthen customer relationships.

END

THANK YOU FOR YOUR ATTENTION!

Third party platforms examples:

Schwarzkopf - House of Color

• Detailed Client consultation • Tailor-made formulas • Inspiring tutorials • Visual education • Online Purchase

o Product Information & Reviews o Social Media and Influencer Partnerships

Distributor Example:

o Click & Collect o In-App and Online Ordering o In-store Digital Integration