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Cosmetic Presentation

Luna Chardin

Created on November 27, 2024

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Transcript

and
what are your favorite beauty products of the moment

why?

Cosmetic study

Start

In this presentation, we'll mention the beauty products preferred by potential customers. We'll also look at how the economic, cultural and geographical context plays a role in the selection of these products.

Analysis sample

Index

1.

2.

economic environment

3.

Cultural environment

4.

Va new awareness

5.

Fan?

6.

VNo more age talk

7.

Today's fashion

8.

Where to buy?

A broad analysis sample

Here you can include a relevant fact to highlight

Cosmetics for all!

Here you can include a relevant fact to highlight

Indeed, when selecting my subjects, I decided not to exclude any category of individuals. In this way, I obtain better results in terms of product selection and motivations. In my opinion, to select top products, it's necessary to understand why they're so popular.

Although I don't wish to categorize my sample by group, I have, nonetheless, formed groupings of people with their consent. You can find the list below: [girl -18 years old] [woman -40 years old ][woman +40 years old][young man -30 years old][man +30 years old] [non-gender-all-ages category].

to our furry friends!

hands off

Indeed, after investigating, I found that some users were particularly careful not to support brands that test their products on animals. It would seem that this awareness begins in adulthood and, more significantly, among women. They support brands such as: such as Aromazone, Yves Rocher, The Body Shop and L'Occitane en Provence: When I asked people who were reluctant to use products with healthier policies, most of them expressed preconceived ideas about the price, which they felt would be far too high.

''If you eat chicken, you are, perhaps, on one level. If you wear a mink coat, you are, perhaps, on another level But, if you wear cosmetics, cosmetics that are tested on animals, then you are, simply, unconscious. Really, my message is simple. It's a message of compassion. In this world that's spiraling out of control, we have to realize that we're all connected. We have to try to live in harmony.

- Woody Harrelson. Acteur

According to the study, many shoppers are strongly influenced by their idols' brands, and claim to “spend like crazy”. Indeed, many celebrities have ventured into cosmetics, including Kily Jenner [kily cosmetic], Selena Gomez's Rare Beauty, Lady Gaga's Haus Lab and Rihana's Fenty......Users likely to be persuaded are generally younger, and slightly more likely to be women than men.

To be a fan is to support all the way!

Asian Skincare - a revolution! No more talk of age!

Effect WOW!

+ info
In recent years, the idea of using beauty products for prevention has gained ground. Products containing hyaluronic acid, for example, are no longer reserved for mature skin.
Routine

Cleansing oil (Beauty of Joseon)Cleansing water (Round lab) Scrub (Typology) Toner (Anua) Essence (COSRX) Serum ( Centella) Face mask ( Dr Jart) Eye care (Neauty of Joseon) Moisturizer ( COSRX) Sun cream ( Round Lab)

In the next slide you will find statistical details on 2 products

+ info

Current selection

+ INFO

+ INFO

+ INFO

Lets the stats talk;;

Product descriptionsNumber of sales, Percentage of satisfaction, Overall product rating

21£

Night lip balm, very moisturizing

4,4/5

Overall product rating

+ INFO

+200

Number of sales per month in France, only on Amazon

+ 1,2 k

Positive opinion on the product

+ INFO

+ INFO

+ INFO

Lets the stats talk;

Product descriptions Number of sales, Percentage of satisfaction, Overall product rating

44£

Price of the product

4,7/5

Overall product rating

+ INFO

+70

Online sale in France weekly

+10

Client positive comments

/No

Yes/

Do you have a cosmetic product you can't live without? And if so, which one and why?

Example of the questionnaire given to the different groups 1/3

Where are you most likely to buy your beauty, make-up and skincare products?

I don't use cosmetic products

online, on websites

In stores, shopping centers

Example of the questionnaire 2/3

Which of these 3 products would you choose and why?

Example of the questionnaire1/3

Before the end

Fun Fact

Skin does not rest at night. It regenerates. The skin absorbs 100% of cosmetic active ingredients, so it's very important not to forget the night-time routine. In fact, it seems to be the most effective time of the day.

Thanks for your time!

We hope you enjoyed it!

chardinluna@gmail.com cosmetikcom.fr

The visual accompaniment...

Convincing 67% of the audience. This is because visual language facilitates the quick acquisition of knowledge in an intuitive way.Could it be said that images are the key to success? Evidently.