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Présentation Décennies
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Created on November 27, 2024
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Transcript
today's topic :
Can small companies Still enter
buisness
ALREADY EXISTING MARKETS?
Featuring your host Alix on this very early morning.
index
1. keywords
2. INTRODUCTION
index
3. Yes, COMPANIES are SUCEEDING
4. tERRAIN REALITY
5. No, rEASONS BEHIND
6. cONCLUSION
7. qUESTIONS
"Small company"
From Startups to craftsmanship
Small and medium-sized enterprises consist of enterprises which employ less than 250 persons - INSEEWe here will be foccussing rather on newcommers in the industry, so usually newly founded companies
keywords
"Big corporation"
Already established giants
A large company or group of companies that is controlled together as a single organization- Cambridge Dictionnary Exemples of these groups are, for instance, Amazon, Microsoft, or Boeing.
attract customers
distinguish themselves
grow in size
make place in existing markets
intro
Differenciation
Entering in an already existing market as a newcomer
sucesses
Microsoft
Gillette
vs Slack
vs Dollar Shave Club
Goal : entering the shaving industry against companies with a strong brand presence. => Subscription models, viral marketing, simplicity
Goal : entering the competitive enterprise software market dominated by Microsoft. => User centric design, communities and freemium models
All isnt bright!
Sadly :
These cases, altough inspiring, are rare.
DATa
Small companies' lifetime
Startups and small newfounded companies are a risky bet, and often struggle to make place for themselves on preexisting markets. As such, there are high rates of companies closing.
(%)
lifetime
Percentage of companies still opened
Keep in mind, these are statistics for the US, given by the US Bureau of Labour Statistics, and can differ (and are, in fact, different, although even higher) from those here in France.
(years)
selling companies
A MORE THAN EVER GROWING TREND
What could be the adventages of this?
aquisitions
Reduced Competition
Financial Gains
Mitigation of risks
Global Reach
7500 companies sold in the US, in 2021.
Safe exit strategy