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Présentation Décennies
Helio72
Created on November 27, 2024
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Transcript
today's topic :
buisness
Can small companies Still enter
Featuring your host Alix on this very early morning.
ALREADY EXISTING MARKETS?
index
7. qUESTIONS
6. cONCLUSION
5. No, rEASONS BEHIND
4. tERRAIN REALITY
3. Yes, COMPANIES are SUCEEDING
2. INTRODUCTION
1. keywords
index
"Big corporation"
A large company or group of companies that is controlled together as a single organization- Cambridge Dictionnary Exemples of these groups are, for instance, Amazon, Microsoft, or Boeing.
Already established giants
"Small company"
Small and medium-sized enterprises consist of enterprises which employ less than 250 persons - INSEEWe here will be foccussing rather on newcommers in the industry, so usually newly founded companies
From Startups to craftsmanship
keywords
attract customers
make place in existing markets
grow in size
distinguish themselves
Differenciation
Entering in an already existing market as a newcomer
intro
sucesses
Goal : entering the shaving industry against companies with a strong brand presence. => Subscription models, viral marketing, simplicity
vs Dollar Shave Club
Gillette
Microsoft
Goal : entering the competitive enterprise software market dominated by Microsoft. => User centric design, communities and freemium models
vs Slack
Sadly :
These cases, altough inspiring, are rare.
All isnt bright!
Percentage of companies still opened
(%)
(years)
DATa
Startups and small newfounded companies are a risky bet, and often struggle to make place for themselves on preexisting markets. As such, there are high rates of companies closing.
Small companies' lifetime
lifetime
Keep in mind, these are statistics for the US, given by the US Bureau of Labour Statistics, and can differ (and are, in fact, different, although even higher) from those here in France.
selling companies
What could be the adventages of this?
A MORE THAN EVER GROWING TREND
7500 companies sold in the US, in 2021.
Global Reach
Reduced Competition
Safe exit strategy
Mitigation of risks
aquisitions
Financial Gains