NO-CODE MICROSITE GUIDE
Rahul Krishna
Created on November 26, 2024
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Executive Summary
CJS portsmouth aims to enhance its social media strategy to boost engagement and brand visibility with limited resources. The project focus on increasing eshop users by 50% in next three years and expanding brand awareness across south coast.
Social Media Marketing Plan for CJS Portsmouth
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CJS portsmouth is a leading B2B supplier of hygiene, cleaning, and janitorial products and has been serving south coast customers for 50+ years and they currently holdover a range of 5000+ stock items competitively priced premium and own branded products in there warehouse and they are suppliers for major manufacturers. The company service sector are Health Care, Education, Hospitality, Leisure and Industrial.
According to Grand View Research. (2024) report that cleaning and hygiene products market in UK is expected to reach a projected revenue of US$ 6,627.9 million by 2030. A compound annual growth rate of 5.3% is expected of UK cleaning and hygiene products market from 2024 to 2030.
Company Overview
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Industry Analysis
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Political FactorsThe UK's exit from the EU has introduced complex trade conditions under the EU-UK Trade and Cooperation Agreement (TCA), which has particularly affected small businesses like CJS Portsmouth. The reduction in free movement and increased non-tariff barriers have created challenges for importing goods, especially sports equipment that might involve international suppliers (Hall, 2023; Open Access Government, 2023). Additionally, Brexit-induced regulatory changes have introduced uncertainties impacting investment decisions (Bank of England, 2019; LBP Research, 2022).Economic Factors Post-Brexit, the UK economy has faced slower GDP growth and stagnating productivity. Investment in businesses has dropped by 10% due to Brexit-related uncertainty, exacerbating challenges for SMEs trying to expand their operations (Portes & Springford, 2023; LBP Research, 2022). Increased costs and inflation have affected consumer spending, potentially reducing discretionary expenditures on non-essential items like sportswear (CEPR, 2023). Social Factors Shifting consumer behavior toward e-commerce and sustainable products influences purchasing decisions. UK customers increasingly value eco-friendly and ethically sourced goods, which can benefit CJS Portsmouth if they adapt their product lines to meet these expectations (Statista, 2023). Demographic shifts, including an increase in health awareness post-pandemic, present an opportunity for businesses promoting sports and fitness (Hall, 2023). Technological Factors Digital transformation, including the rise of e-commerce, has become critical for small businesses. Companies leveraging modern technologies such as personalized marketing and online inventory management are positioned to attract a larger audience. Social media advertising and analytics tools provide cost-effective solutions to engage with customers and adapt to market trends (ONS, 2023; Hall, 2023). Legal Factors The TCA has introduced legal complexities, especially concerning trade in goods and compliance with regulatory standards. For instance, exporting or importing products between the UK and EU now requires additional documentation and adherence to stricter quality regulations, which can increase costs and processing times (CEPR, 2023; Open Access Government, 2023). Environmental Factors Environmental concerns, including the UK government's net-zero targets, require businesses to adopt greener practices. For CJS Portsmouth, this could involve sourcing eco-friendly sportswear and reducing packaging waste. Sustainability has become a competitive advantage as consumers increasingly prioritize environmentally conscious brands (Statista, 2023; Open Access Government, 2023).
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PESTEL Analysis for CJS in the UK Market
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SWOT
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SMART Objectives for CJS for the Next 3 Months
Increase average engagement on LinkedIn post by 15% within next 3 months by posting 2 industry related posts and 1 case study per week and track them through likes, shares, comments and reactions. Increase LinkedIn followers by 10% within next 3 months by connecting local business and Industry professional. Increase referral traffic to eshop from LinkedIn by 20% in next 3 months by applying strategies of CTAs in LinkedIn post and company page updates. Create a professional Instagram account and post three times a week for next 3 months focusing on product highlights, behind the scenes and client testimonials. Achieve a minimum of 100 local followers on instagram in next 3 months by engaging with portsmouth based business. By using Targeted Tages, Local tages and collaboration with local business. Achieve a minimum of 50 Like/comments per instagram post within next 3 months by experimenting with stories, carousels and reels.
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Jangro
ARROW CONTY SUPPLIES
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+ Info
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Strengths of Competitors
Consistent posting on LinkedIn and InstagramProfessional content that aligns with customer needsEffective use of customer testimonials
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Gaps in CJS’s Approach
Inconsistent posting on social media platforms Lack of visually appealing content and storytelling Minimal engagement with audience comments and feedback
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'Why Sustainability Should Be a Priority for Businesses in 2024
Launch Instagram with consistent content
Cleaner, Greener, Better: The All-Purpose Cleaner You Need
'Hear from Our Happy Clients!'
What’s the Biggest Hygiene Challenge in Your Industry?
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Struggling with Hygiene Compliance in Your Business? Let’s Talk!'
'Partnering with Local Businesses to Keep Portsmouth Clean'
Case Study: How CJS Portsmouth Helped [Client] Improve Hygiene Efficiency in Their Facility
'The Future of Hygiene in Healthcare: Trends You Need to Know
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Guna Kalyan
moe kyaw
bhavisha SHUKLA
SURAJ BHANDARI
RAHUL KRISHNA
TEAM LEADERUP2258310
ANALYSTUP2258837
RESEARCHER UP2243954
cjs portsmouth
STRATEGISTUP2242161
SOCIAL MEDIA ANALYST AND DISIGNERUP2256986
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