MEDIA OWNERSHIP CONCENTRATION
danielcollfdz
Created on November 26, 2024
Over 30 million people create interactive content in Genially
Check out what others have designed:
BIDEN’S CABINET
Presentation
YURI GAGARIN IN DENMARK
Presentation
C2C VOLUNTEER ORIENTATION
Presentation
TALK ABOUT DYS WITH TEACHER
Presentation
CIRQUE DU SOLEIL
Presentation
LAYOUT ORGANIZATION
Presentation
TALK ABOUT DYS TEACHER-TEACHER
Presentation
Transcript
Ana Siljeström Clara LópezCristina Ortiz Alba EscobarIrene Gambín Laura Vidal Daniel Coll
MEDIA OWNERSHIP CONCENTRATION
examples in spain
VERTICAL
What it is?
CONGLOMERATES
3 WAYS TO EXPAND
hORIZONTAL
I N D E X
This creates what's known as
The ”illusion of choice”
Media ownership refers to the people, or rather companies, that own the media (what we hear, see and read). Media systems are extremely condensed, meaning that a small number of big companies own most media, regarding cinema production, movie distribution, platforms, and other aspects of the media environment.
Media ownership concentration
WHAT IT IS?
MEDIA CONGLOMERATES
Regulated by supply and demand
Capitalist free market
We need to know how the structure of the media works!
Way of taking control over their competitors
Within their sector
According Hodkingson, the media usually expands in 3 ways:- Whithin their sector - Horizontal intgration - Vertical integration
Three ways of expand
Harry potter universe
EXAMPLES
DEFINITION SIMPLIFIED:A single company being present in many different áreas of The media industry
Horizontal integration
03
EXAMPLES
Vertical integration happens when media corporations try to control as many parts of the production process as they can, trying to avoid the inclusion of other people unconnected with their corporation. This makes them the owners of all aspects of the production and distribution of a single type of media product, as it says in Croteau & Hoynes.
VERTICAL integration
03
High degree of business concentration
- GESTMUSIC: Operación Triunfo, Tu Cara Me Suena, Ahora Caigo, El hormiguero, Tú sí que vales,...
- Atresmedia: Neox, Nova, La Sexta, Europa FM, Onda Cero, Melodia FM, MEGA...
- Mediaset: Telecinco, Cuatro, Divinity, Boing, Factoría de Ficción, Energy, Be Mad...
- PRISA: Santillana, El País, Cadena SER, LOS40, Cadena Dial, LOS40 Classic...
- Vocento: El Correo, El Diario Vasco, La Verdad, Hoy, El Comercio, La Voz de Cádiz, ABC, Mujerhoy, Infoempleo, Paramount Network