Présentation Montblanc
Jade Louit
Created on November 26, 2024
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Transcript
Merchandising
Summary
- History
- Brand values and DNA
- Iconic products
- Old avertisements
- Competitive mapping
- Online ecosystem
- Shopping experience
- Omnichannel experience wheel
1997
1935
1910
1913
1985
Claus
Alfred
History
August
Writing instruments
Perfumes
Leather goods
Watchmaking
08
Sustainability
04
Heritage
06
Education and culture
07
Exclusivity
01
Artisanal excellence
Values
02
Timeless elegance
03
Emblem of success
Brand DNA
05
Passion for writing
Icons
Old advertising objects
New advertising objects
Competitive mapping
Website
Social media
Onlineecosystem
Merchandising
Exterior
Shopping experience
Merchandising
Interior
Shopping experience
Merchandising
Experience
Shopping experience
- 42 years old
- Lawyer
- Paris
- Haussmann-style apartment
- Elegance, heritage, success
- Litterature
- Mechanical watches
- Writing instruments