Présentation - WARNER BROS - ETLV - Ter

Warner Bros

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Ysaline LELONG TSTMG2

Summary

- Characterization - Question- RH Point - SWOT - Part 1 - Technological Innovations - Part 2 - Expanding Franchises - Solutions - Conclusion - Sources

Characterization of Warner Bros

The Warner brothers

American

Private organization

Founded in 1923

Headquarters :

Burbank

California

Secondary

International

Table + text

Visual

Production facilities

Lucrative

large company

Question

How has Warner Bros adapted to changes in the entertainment industry over the years?

- Always cite the author

Talent: Acquiring new skills (digital, data) and developing the skills of existing employees. Structure: Becoming more agile and creating teams adapted to new platforms.

Point of RH

transformation of its human capital management to meet the demands of an increasingly digital and global entertainment industry.

Compensation and Benefits: Adapting offerings to attract and retain talent in an evolving job market. Culture: Fostering innovation, resilience, and a sense of belonging during periods of change. Inclusion: Integrating diversity at all levels to create content relevant for a global audience. Performance: Redefining success metrics to include digital metrics.

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Strong financial position which is steady and growing Rich knowledge and experience with history of production of these successful franchises

Being a market leader, often criticized for trivial issues which become huge Industry is very volatile as success of movies is never guaranteed

SWOT

Warner Bros

Decline of the sales of DVDs due to the maturation of DVD format of entertainment challenging economic conditions, and piracy. Declining popularity of US television programs Increasing levels of operational costs Increasing piracy

Introducing new instalments to its successful franchises such as The Lord of the Rings, Batman, Harry Potter and Hangover. Expansion of digital distribution capabilities represents opportunity

Part 1 - Technological Innovations

1927: The Jazz Singer – first movie with sound.Adoption of color films and digital effects. Recent focus on streaming with HBO Max.

Part 2 - Expanding Franchises

Harry Potter: Movies, Fantastic Beasts, theme parks.DC Comics: Batman, Wonder Woman, The Flash. Merchandise and spin-offs.

Solutions

1. has undergone a major transformation focusing on digital and streaming
2. also diversified its content and franchises interconnected universes
3. restructuring through mergers and acquisitions

Conclusion

Adaptation : through technology and franchise expansion.

Future : Innovate in streaming and interactive content.

Sources

Thank you for your attention!

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