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5G - JIN Academy - Formation directors - Impact Factor (1) en.pptx
Jin Academy
Created on November 26, 2024
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Changing our customers' management culture Today, steps, silos and scattered data
Defining objectives
Allocation of resources
Action plans
Reporting by medium
Launching activations
Dashboards analytics
Perception measurements
Final performance report
For some tools : -website, -social networks, -newsletters -media
-Social listening -Brand/Reputation trackers -Surveys/ studies
Agency briefs
Agency data files
Editorial tracking files, agency campaigns
SC strategic presentation
SC strategic presentation
Agency recos
Monthly reports by branch
Changing our customers' management culture Tomorrow, unified, centralized performance measurement
Defining KRIs and KPIs
Defining objectives
Allocation of resources
Action plans
Reporting by medium
Launching activations
Dashboards analytics
Perception measurements
Final performance report
-Social listening -Brand/Reputation trackers -Surveys/ studies
For some tools : -website, -social networks, -newsletters -media
Establish the initial situation and indicators for measuring the achievement of objectives
SC strategic presentation
Agency data files
SC strategic presentation
Agency briefs
Editorial tracking files, agency campaigns
Agency recos
Monthly reports by branch