Want to create interactive content? It’s easy in Genially!
Cours Akihabara
Rani
Created on November 26, 2024
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Transcript
la veille commeriale
Paul-Henri et Rani
C'est partit accrochez- vous
Les enjeux d'une veille commerciale
- C’est un processus de surveillance - Analyser et interpréter des informations stratégiques sur les marchés - Adapter sa stratégie en fonction de l’évolution de son environnement. - Anticipation des risques et des opportunités, amélioration relation client, innovation et développement des produits.
au suivant !
à la recherche du meilleur prix
D'une recherche ponctuel à une veille systématisée
recherche d’informations ponctuel
clients de plus en plus exigeant
évolution de la technologie
optimisation du temps de la clientèle
Info
l'image de marque
On s'apercoit du a ce tableau que la population est en constante évolution de 1962 à 2020 30000 habitants en plus y sont installés.
- nombreuses familles avec une situation aisée
Objectives
Auchan
la démographie sur Saint-Herblain
- une région qui est en pleine croissance - hypermarché de proximité pour les habitants - énormément d'étudiants y habitent
- 47000 habitants
- Ouverture du magasin le dimanche - Certaines regions sont soumise à des restrictions - Travailler le dimanche n'est pas obligatoire ( base de volontariat
Horaires et ouverture du magasin le dimanche
- Ouverture uniquement le matin car le quartier n'est pas compris comme une zone touristique - Satisfaction de la clientèle - Fidélisation
Mettre en place une veille régulière
l'évolution des besoins du client
Les clients cherchent de plus en pus à optimiser leur temps c'est pour cela que Auchan à anticiper ce besoin et propose maintenant des caisses automatique afin de réduire le temps d'attente
la veille réguliere
Elle va permettre de pouvoir suivre les tendances et d'adapter l'offre aux nouvelles attentes. Ceci permet également de pouvoir évaluer leur impact face à leur concurrents et à réagir rapidement en cas de perte de part de marché
les innovations
Ce sont des opportunités pour rester pertinent. C'est une nécéssité stratégique car c'est une chose indispensable pour le développement et la pérénité du supermarché ( par exemple changement de décorations réguilier)
5. Légal
Lois sur l'ouverture du dimanche et sur la régulation des emballages
Module 1
1. Economique
impact des hausses des prix, l'impact des prix sur le consommateur
2. SocioCulturel
forte croissance de la population, beaucoup d'étuidants recherche des produits peu cher
3. Techonologie
nouvelle innovation : caisse automatique, drive appliation, programme de fidélité
4. Environnemental
Faire du recyclage, produits bio ou produits francais
Module 1
+ info
Summary
Showing enthusiasm, sketching a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and awaken the interest of the public: 'The eyes, kid. They never lie'. This will help you 'match' with your audience. Leave them speechless!
If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!
'Including quotes always reinforces our presentation. It breaks the monotony' -Always quote the author
Module 1
Use an image
Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, moreover, we retain 42% more information when the content moves.
+ info
Here you can include a relevant data to highlight
Here you can include a relevant data to highlight
Module 1
Write a great headline
With Genially's templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or fact that stays etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want!
Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves. What you read: Interactivity and animation can make the most boring content turn into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. When carrying out a presentation, you should pursue two objectives: conveying information and avoiding yawns. To do this, it can be a good practice to create a schema and use words that are etched into your audience's brain.
Module 1
Conclusions
Describe the problem you are going to solve, and above all, the reason why your idea is interesting.
We are visual beings
We are able to understand images from millions of years ago, even from other cultures.
Social beings
We need to interact with each other. We learn collaboratively.
Narrative beings
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
Beings digital
We avoid being part of the content saturation in the digital world.
+ info
Module 2
Summary
Showing enthusiasm, sketching a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and arouse the interest of the public: 'The eyes, kid. They never lie'. This will help you 'match' with your audience. Leave them open-mouthed!
If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!
'Including quotes always reinforces our presentation. It breaks the monotony' -Always quote the author
Module 2
Here you can put a standout title, something that captivates your audience
With Genially templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or data that will be etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! What you're reading: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and captivates.
Module 2
+ info
Use videos!
And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone speechless. Also, this way you will synthesize the content and entertain your audience.
Module 2
+190
You can represent numbers in this way
You can make an outline to synthesize the content and use words that are burned into the brains of your audience.
+ info
+45k
...Even if you later explain it orally
If you are going to present live, we recommend that you train your voice and rehearse: the best improvisation is always the most worked!
+85k
+ info
This is how you will maintain the attention of your audience
Show enthusiasm, sketch a smile and maintain eye contact with your audience: 'The eyes, chico. They never lie'.
+ info
Module 2
Conclusions
Describe the problem you are going to solve and, above all, the reason why your idea is interesting.
We are visual beings
We are able to understand images from millions of years ago, even from other cultures.
Social
We need to interact with each other. We learn collaboratively.
Narrative
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
Beings digital
We avoid being part of the content saturation in the digital world.
+ info
Module 3
Summary
Showing enthusiasm, sketching a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and arouse the interest of the public: 'The eyes, kid. They never lie'. This will help you 'match' with your audience. Leave them open-mouthed!
If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!
'Including quotes always reinforces our presentation. It breaks the monotony' -Always quote the author
Module 3
+ info
With Genially templates, you can include visual resources to leave your audience speechless. Also, highlight a specific phrase or data that will be etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! What you read: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so that you level up with interactivity and turn your content into something that adds value and engages.
Use an image
And use this space to describe it. You can upload an image from your computer or use the resources available in Genially, on the left side of the tool. Leave everyone speechless!
Module 3
Include infographics in your creations
20XX
Plan
20XX
Structure
20XX
Design
20XX
Communicate
20XX
Surprise
Module 3
Animate your content and take it to the next level
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to visualize it on any device and give it exposure anywhere.
With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or data that will be etched into your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Showing enthusiasm, drawing a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and arouse the audience's interest: 'The eyes, chico. They never lie'. This will help you 'match' with your audience. Leave them speechless! Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subliminally at the beginning of the story to intrigue the audience and is resolved at the end.
Module 3
Conclusions
Describe the problem you are going to solve and, above all, the reason why your idea is interesting
We are visual beings
We are able to understand images from millions of years ago, even from other cultures.
Social
We need to interact with each other. We learn collaboratively.
Narrative
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
Beings digital
We avoid being part of the content saturation in the digital world.
Activities
Activity 1
Describe the problem you are going to solve and, above all, the reason why your idea is interesting
Activity 2
Make the boring content in your presentation fun
Activity 1
Click only on the correct concepts
Quiz
E-commerce
Illustrations
Video
Infographics
Blogs
Books
Games
Genially Categories
Genially Functions
Check
Check
Gradients
3D
Animation
Die
Expand
Translate
Record video
Drag
Activity 2
Click on 4 technological devices before 10 seconds
We are able to understand images from millions of years ago, even from other cultures.
We need to interact with each other. We learn collaboratively.
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
We avoid being part of the content saturation in the digital world.
00:10
Evaluation
Evaluation
Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.
Evaluation 1/5
Evaluation 2/5
Evaluation 3/5
Evaluation 4/5
Evaluation 5/5
Certificate
Certificate of achievement
Here you can include a message to congratulate and wish luck to your audience at the end of the quiz.
Here you can put a highlighted title
Congratulations!
Use this space toput a great phrase
Signature 1
Signature 2
Month, 20XX
Survey 1/5
CLARITY AND RELEVANCE OF CONTENT
Survey 2/5
course objectives
Survey 3/5
materials and resources
Survey 4/5
activities and practices
GENERAL FEEDBACK
Survey 5/5
Course completed!
Contextualize your topic
Write an awesome headline
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!
Contextualize your topic
Write a great headline
Use this space to add great interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!
Contextualize your topic
Write a great headline
Use this space to add great interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!
Contextualize your topic
Write an awesome headline
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!
20XX
Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
20XX
Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
20XX
Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
Contextualize your topic
Write an awesome headline
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!
Contextualize your topic
Write an great headline
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!
20XX
Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
Contextualize your topic
Write an awesome headline
Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!
20XX
Visual content is a universal, cross-cutting language, like music. We are capable of understanding images from millions of years ago, even from other cultures.
- Lorem ipsum dolor sit amet.
- Consectetur adipiscing elit.
- Sed do eiusmod tempor incididunt ut.
- Labore et dolore magna aliqua.
Lorem ipsum dolor sit
Lorem ipsum dolor
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod.