Want to create interactive content? It’s easy in Genially!

Cours Akihabara

Rani

Created on November 26, 2024

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la veille commeriale

Paul-Henri et Rani

C'est partit accrochez- vous

Les enjeux d'une veille commerciale

- C’est un processus de surveillance - Analyser et interpréter des informations stratégiques sur les marchés - Adapter sa stratégie en fonction de l’évolution de son environnement. - Anticipation des risques et des opportunités, amélioration relation client, innovation et développement des produits.

au suivant !

D'une recherche ponctuel à une veille systématisée

Info

recherche d’informations ponctuel

optimisation du temps de la clientèle

clients de plus en plus exigeant

à la recherche du meilleur prix

évolution de la technologie

l'image de marque

Objectives

la démographie sur Saint-Herblain

- 47000 habitants

- une région qui est en pleine croissance - hypermarché de proximité pour les habitants - énormément d'étudiants y habitent

- nombreuses familles avec une situation aisée

Auchan

On s'apercoit du a ce tableau que la population est en constante évolution de 1962 à 2020 30000 habitants en plus y sont installés.

Horaires et ouverture du magasin le dimanche

- Ouverture du magasin le dimanche - Certaines regions sont soumise à des restrictions - Travailler le dimanche n'est pas obligatoire ( base de volontariat

- Ouverture uniquement le matin car le quartier n'est pas compris comme une zone touristique - Satisfaction de la clientèle - Fidélisation

Mettre en place une veille régulière

les innovations

la veille réguliere

l'évolution des besoins du client

Ce sont des opportunités pour rester pertinent. C'est une nécéssité stratégique car c'est une chose indispensable pour le développement et la pérénité du supermarché ( par exemple changement de décorations réguilier)

Elle va permettre de pouvoir suivre les tendances et d'adapter l'offre aux nouvelles attentes. Ceci permet également de pouvoir évaluer leur impact face à leur concurrents et à réagir rapidement en cas de perte de part de marché

Les clients cherchent de plus en pus à optimiser leur temps c'est pour cela que Auchan à anticiper ce besoin et propose maintenant des caisses automatique afin de réduire le temps d'attente

Module 1

5. Légal

1. Economique

Lois sur l'ouverture du dimanche et sur la régulation des emballages

impact des hausses des prix, l'impact des prix sur le consommateur

3. Techonologie

nouvelle innovation : caisse automatique, drive appliation, programme de fidélité

4. Environnemental

2. SocioCulturel

Faire du recyclage, produits bio ou produits francais

forte croissance de la population, beaucoup d'étuidants recherche des produits peu cher

Module 1

Summary

If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most worked!

Showing enthusiasm, sketching a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and awaken the interest of the public: 'The eyes, kid. They never lie'. This will help you 'match' with your audience. Leave them speechless!

+ info

'Including quotes always reinforces our presentation. It breaks the monotony' -Always quote the author

Module 1

Here you can include a relevant data to highlight

Use an image

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight and, moreover, we retain 42% more information when the content moves.

Here you can include a relevant data to highlight

+ info

Module 1

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves. What you read: Interactivity and animation can make the most boring content turn into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and engages. When carrying out a presentation, you should pursue two objectives: conveying information and avoiding yawns. To do this, it can be a good practice to create a schema and use words that are etched into your audience's brain.

Write a great headline

With Genially's templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or fact that stays etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want!

Module 1

Conclusions

Describe the problem you are going to solve, and above all, the reason why your idea is interesting.

Narrative beings

We are visual beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We are able to understand images from millions of years ago, even from other cultures.

Beings digital

Social beings

We avoid being part of the content saturation in the digital world.

We need to interact with each other. We learn collaboratively.

Module 2

Summary

Showing enthusiasm, sketching a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and arouse the interest of the public: 'The eyes, kid. They never lie'. This will help you 'match' with your audience. Leave them open-mouthed!

+ info

'Including quotes always reinforces our presentation. It breaks the monotony' -Always quote the author

Module 2

Here you can put a standout title, something that captivates your audience

With Genially templates, you can include visual resources to leave your audience amazed. You can also highlight a specific phrase or data that will be etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! What you're reading: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and captivates.

Module 2

Use videos!

And use this space to describe it. Multimedia content is essential in a presentation, to leave everyone speechless. Also, this way you will synthesize the content and entertain your audience.

+ info

Module 2

+85k

+45k

+190

This is how you will maintain the attention of your audience

...Even if you later explain it orally

You can represent numbers in this way

+ info

Show enthusiasm, sketch a smile and maintain eye contact with your audience: 'The eyes, chico. They never lie'.

If you are going to present live, we recommend that you train your voice and rehearse: the best improvisation is always the most worked!

You can make an outline to synthesize the content and use words that are burned into the brains of your audience.

Module 2

Conclusions

Describe the problem you are going to solve and, above all, the reason why your idea is interesting.

Narrative

We are visual beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We are able to understand images from millions of years ago, even from other cultures.

Beings digital

Social

We avoid being part of the content saturation in the digital world.

We need to interact with each other. We learn collaboratively.

Module 3

Summary

+ info

'Including quotes always reinforces our presentation. It breaks the monotony' -Always quote the author

Module 3

With Genially templates, you can include visual resources to leave your audience speechless. Also, highlight a specific phrase or data that will be etched in the memory of your audience and even embed external content that surprises: videos, photos, audios... Whatever you want! What you read: interactivity and animation can make the most boring content become something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so that you level up with interactivity and turn your content into something that adds value and engages.

Use an image

And use this space to describe it. You can upload an image from your computer or use the resources available in Genially, on the left side of the tool. Leave everyone speechless!

+ info

Module 3

Include infographics in your creations

20XX

Surprise

Plan

Design

20XX

Structure

Communicate

Module 3

With Genially templates, you can include visual resources to leave your audience speechless. You can also highlight a specific phrase or data that will be etched into your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Showing enthusiasm, drawing a smile, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and arouse the audience's interest: 'The eyes, chico. They never lie'. This will help you 'match' with your audience. Leave them speechless! Pose a dramatic question; it is the essential ingredient to maintain the audience's attention. It is usually posed subliminally at the beginning of the story to intrigue the audience and is resolved at the end.

Animate your content and take it to the next level

Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to visualize it on any device and give it exposure anywhere.

Module 3

Conclusions

Describe the problem you are going to solve and, above all, the reason why your idea is interesting

Narrative

We are visual beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We are able to understand images from millions of years ago, even from other cultures.

Beings digital

Social

We avoid being part of the content saturation in the digital world.

We need to interact with each other. We learn collaboratively.

Activities

Activity 2

Activity 1

Make the boring content in your presentation fun

Describe the problem you are going to solve and, above all, the reason why your idea is interesting

Activity 1

Click only on the correct concepts

Genially Functions

Genially Categories

Drag

Games

Record video

Books

Gradients

Quiz

E-commerce

Animation

Illustrations

Die

Video

Translate

Expand

Blogs

Infographics

Check

Activity 2

00:10

Click on 4 technological devices before 10 seconds

We are able to understand images from millions of years ago, even from other cultures.

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We need to interact with each other. We learn collaboratively.

We avoid being part of the content saturation in the digital world.

Evaluation

Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes to us through sight, and we retain 42% more information when the content moves.

Evaluation 1/5

Evaluation 2/5

Evaluation 3/5

Evaluation 4/5

Evaluation 5/5

Certificate

Here you can put a highlighted title

Congratulations!

Certificate of achievement

Use this space toput a great phrase

Here you can include a message to congratulate and wish luck to your audience at the end of the quiz.

Signature 2

Signature 1

Month, 20XX

Survey 1/5

CLARITY AND RELEVANCE OF CONTENT

Survey 2/5

course objectives

Survey 3/5

materials and resources

Survey 4/5

activities and practices

Survey 5/5

GENERAL FEEDBACK

Course completed!

Contextualize your topic

Write an awesome headline

Use this space to add some awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!

Contextualize your topic

Write a great headline

Use this space to add great interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: If you want to get information on how your audience interacts, remember to activate user tracking from the Analytics preferences. Let the communication flow!

Contextualize your topic