Online Bildungsdossier

Conception Ux-Ui

Structuration, parcours utilisateur

Start

Introduction

Rôle de l'UX/UI (créa) dans le projet

Objectif du projet

- faciliter l’organisation de voyages en utilisant un assistant IA. - L’utilisateur interagira avec un chatbot pour trouver tous les éléments nécessaires à son voyage. - Une fois que l’utilisateur a organisé son voyage, l’application crée un dossier qu’il peut envoyer pour faciliter la planification d’un voyage similaire à l’avenir.

En tant qu'UX/UI designer, mon rôle est de : - Concevoir l’interface utilisateur de l’application/site en assurant une expérience fluide et intuitive. - Développer les parcours utilisateurs pour rendre l’interaction avec le chatbot et les différentes fonctionnalités du site simples et agréables. - Créer l’identité visuelle du projet

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Partie I

Analyse

Des Besoins Utilisateurs et Benchmarking

Recherche et définition des besoins ...

L'objectif principal est de comprendre ce que recherchent les utilisateurs dans une application d'organisation de voyages. Les besoins utilisateurs identifiés sont les suivants :

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3. Analyse des points faibles de Layla.ai (concurrent direct)

2. Analyse des applications similaires (Benchmarking)

Analyse des besoins utilisateurs dans une perspective UX/UI

"Quelles fonctionnalités pour quels utilisateurs ?"

Personas

Mindmap

Partie 2

Parcours utilisateurs

Définition des parcours utilisateurs (User Flows)

C'est quoi un User Flows ?

Un user flow est une représentation graphique sous forme de diagramme du parcours d'un utilisateur au sein d'un produit. ⚠️ Attention, cela diffère d'un user journey, qui, lui, représente le parcours émotionnel d'un utilisateur à une échelle générale. En clair, pour aller d'un point à un autre, voici toutes les étapes par lesquelles l'utilisateur devra passer pour atteindre son objectif.

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Hotjar

comportements de des utilisateurs

Hotjar est l’outil idéal pour analyser et comprendre le parcours de vos visiteurs, vous permettant de prendre des décisions éclairées pour améliorer votre site web.

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Section II

Structure your content

Sections like this help you create order

cc'est quoi exactement un User Flows ?

20.00 h

An awesome title

‘Use this space to write a quote. And remember, always name the source.’ Author’s name

L’objectif de cette étape est de cartographier les parcours des utilisateurs pour comprendre comment ils interagiront avec l’application, en particulier les principales fonctionnalités liées à la planification des voyages. Cela implique de réfléchir à la manière dont chaque fonction sera intégrée et de s'assurer que l'expérience de navigation soit fluide et intuitive.

20.00 h

‘And remember, always name the source.’ Genially

20.04 h

‘Including quotes always strengthens our presentation. Break the monotony.’ Always quote the author

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20.20 h

01

02

03

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience. Numbered ideas are remembered much better than bulleted lists.

Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ This will help you connect with your audience. Knock their socks off!

You can develop the content in more detail in your verbal presentation. We recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!

PHASE 01

PHASE 02

PHASE 03

PHASE 04

PHASE 05

Down with boring content in your presentation: make it entertaining

We generally grasp visual content better. Visual content is associated with cognitive and psychological mechanisms. We receive things through our eyes; the first image is what counts. We associate visual content with emotions.

90% of visual information is assimilated better.

An awesome title

Pose a dramatic question; this is the essential ingredient for holding the audience's attention. It is usually posed in an intriguing way at the beginning of the story to captivate the audience and is resolved at the end.

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Section IV

Structure your content

Sections like this help you create order

Visual aids ...

Convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Pretty much.

Convince 67% of the audience. This is because visual language facilitates the rapid acquisition of knowledge in an intuitive way. Could it be said that images are the key to success? Pretty much.

Video

Insert an awesome video for your presentation.

And use this space to caption it. Multimedia content is essential in a presentation, to really wow your audience. What’s more, this way you can summarize the content and entertain your audience.

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Section V

Structure your content

Sections like this help you create order

Name Surname

Name Surname

Introduce the team and put faces to the names!

Profile

Profile

Use this space to briefly describe your team: what your names are and what you do.

Name Surname

Name Surname

Profile

Profile

Introduce your team

Introduce your team

Introduce your team

Animation

Animation

Animation

Interactivity

Interactivity

Interactivity

Use this space to briefly describe your team: what your names are and what you do.

Use this space to briefly describe your team: what your names are and what you do.

Use this space to briefly describe your team: what your names are and what you do.

Don’t forget to publish!

Awesome Interactivity

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Concurrent direct

Personnalisation limitée : Les suggestions de voyage ne sont pas assez ajustées aux besoins spécifiques des utilisateurs. Navigation peu intuitive : Certaines fonctionnalités sont difficiles à trouver ou mal mises en avant, ce qui perturbe l'expérience. Manque de vue d'ensemble : Layla ne propose pas une visualisation complète du voyage (ex. : calendrier interactif) Design générique: L'interface manque de différenciation et pourrait être améliorée pour une expérience plus fluide et distinctive.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Benchmarking

Analyse des points faibles

• Interfaces complexes ou surchargées
• Navigation confuse
• Manque d’accompagnement
• Personnalisation limitée
• Absence d’interaction engageante

Objectifs principaux :

• Faciliter l'organisation de voyages avec un chatbot interactif et intuitif.
• Offrir une navigation fluide et cohérente permettant d'explorer facilement les options de voyages (vols, hôtels, activités).
• Créer une visualisation claire des informations, via un dossier centralisé, pour une meilleure gestion du voyage.

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!