wow
The impact of celebrities on individual’s lives
a look into parasocial relationships and mass consumerism
Lucía morales alonsogloria neira fernándex patricia troncoso campos
Why did we chose this topic?
Index
OBJECTIVES
Main, specific objectives and hypotheses
METHODOLOGY
SAMPLE
RESULTS ANALISYS
Fan culture, parasocial relationships, consumerism
CONCLUSIONS
To analyze the impact of the fan phenomenon on young people
First steps
Specific objectives
To study the media
Mechanisms and causes that lead an individual to become obsessed with a celebrity or media figure to the point of developing a parasocial relationship.
To explore generational differences
In the formation and manifestation of parasocial relationships within the context of “fandom” culture.
The effect on consumerism
To analyze how such parasocial relationships affect consumerism among fans.
To contrast the different degrees of fanaticism with those of past times
To find out whether this reality is inevitably a concern for society.
To find out if the influence of celebrities can alter the personality of fans
Has the improvement in communications affected the forms of fanatism that already existed?
people are influenced by celebrities and media, aren't they?
Methodology
Sample
Instrument
Procedure
The sample consists of a non-probabilistic group of people.
- Explanatory ScopeCorrelational Scope Descriptive scope
Questionnaire that combines multiple types of questions
Sample
Country of Procedence
Gender
Sample
Occupation
Age Groups
Results
1. Fan Culture 2. Parasocial Relationships 3. Consumerism and Celebrities
Analysing celebrities' influence on individual's lives using the answers of the sample on the questionnaire conducted
Fan Culture
- 87'9% of people were ever fans of something
- 83% of people were ever fans of someone
Fan Culture
Admiring their work without having the need to consume it constantly (75%) Consuming media related to that person (64’9%) Taking an interest in their lives using social media (37’4%) Participating in events or organizations and interacting with other fans (35’1%) Consuming products related to that person (34’3%)
Parasocial Relationships
People who think they know someone that has developed a parasocial relationship
People who know what a parasocial relationship is
Do you think that maintaining a personal bond with a celebrity is harmful?
Consumerism and celebrities
Conclusions
General conclusions drawn from the questionnaire answers
Fans tend to purchase products directly tied to a celebrity
Many people know someone who developed a parasocial relationship
Younger people are more influenced by globalization
They want to support their fans, they don't feel the need to be included in the "fandom"
Even though less people knew what a parasocial relationship
Young people tend to be fans of artist from other countries, especially the US
Main objective:✔ To analyze the impact of the fan phenomenon on young people Specific objectives: ✔ Generational differences in fan culture ✔ Degrees of fanaticism among age groups ✔ Fanaticism can influence consumerism ✘ Causes of a parasocial relationship ✘ If celebrities can alter the personality of fans ✘ If this reality is a concern for society Future lines of research:
- Explicative scope (causes of parasocial relationships)
- Descriptive scope (profile of people with parasocial relationships)
- Qualitative approach (interviews)
Conclusions
Have whe managed our objectives? What could be some potential future lines of research?
Thank you for your attention!
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Do you think it is necessary to have merchandising from a celebrity to be considered a "real fan"?
Have you ever bought mercandising from a celebrity?
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- Activa el seguimiento de usuarios;
- ¡Que fluya la comunicación!
Money people are will to pay to go to him favourite artist's concert
Have you ever bought something because a celebrity advertised it?
¿Tienes una idea?
Usa este espacio para añadir una interactividad genial. Incluye texto, imágenes, vídeos, tablas, PDFs… ¡incluso preguntas interactivas! Tip premium: Obten información de cómo interacciona tu audiencia:
- Visita las preferencias de Analytics;
- Activa el seguimiento de usuarios;
- ¡Que fluya la comunicación!
Presentación Sociología
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Created on November 26, 2024
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Transcript
wow
The impact of celebrities on individual’s lives
a look into parasocial relationships and mass consumerism
Lucía morales alonsogloria neira fernándex patricia troncoso campos
Why did we chose this topic?
Index
OBJECTIVES
Main, specific objectives and hypotheses
METHODOLOGY
SAMPLE
RESULTS ANALISYS
Fan culture, parasocial relationships, consumerism
CONCLUSIONS
To analyze the impact of the fan phenomenon on young people
First steps
Specific objectives
To study the media
Mechanisms and causes that lead an individual to become obsessed with a celebrity or media figure to the point of developing a parasocial relationship.
To explore generational differences
In the formation and manifestation of parasocial relationships within the context of “fandom” culture.
The effect on consumerism
To analyze how such parasocial relationships affect consumerism among fans.
To contrast the different degrees of fanaticism with those of past times
To find out whether this reality is inevitably a concern for society.
To find out if the influence of celebrities can alter the personality of fans
Has the improvement in communications affected the forms of fanatism that already existed?
people are influenced by celebrities and media, aren't they?
Methodology
Sample
Instrument
Procedure
The sample consists of a non-probabilistic group of people.
- Explanatory ScopeCorrelational Scope Descriptive scope
Questionnaire that combines multiple types of questions
Sample
Country of Procedence
Gender
Sample
Occupation
Age Groups
Results
1. Fan Culture 2. Parasocial Relationships 3. Consumerism and Celebrities
Analysing celebrities' influence on individual's lives using the answers of the sample on the questionnaire conducted
Fan Culture
Fan Culture
Admiring their work without having the need to consume it constantly (75%) Consuming media related to that person (64’9%) Taking an interest in their lives using social media (37’4%) Participating in events or organizations and interacting with other fans (35’1%) Consuming products related to that person (34’3%)
Parasocial Relationships
People who think they know someone that has developed a parasocial relationship
People who know what a parasocial relationship is
Do you think that maintaining a personal bond with a celebrity is harmful?
Consumerism and celebrities
Conclusions
General conclusions drawn from the questionnaire answers
Fans tend to purchase products directly tied to a celebrity
Many people know someone who developed a parasocial relationship
Younger people are more influenced by globalization
They want to support their fans, they don't feel the need to be included in the "fandom"
Even though less people knew what a parasocial relationship
Young people tend to be fans of artist from other countries, especially the US
Main objective:✔ To analyze the impact of the fan phenomenon on young people Specific objectives: ✔ Generational differences in fan culture ✔ Degrees of fanaticism among age groups ✔ Fanaticism can influence consumerism ✘ Causes of a parasocial relationship ✘ If celebrities can alter the personality of fans ✘ If this reality is a concern for society Future lines of research:
Conclusions
Have whe managed our objectives? What could be some potential future lines of research?
Thank you for your attention!
¿Tienes una idea?
Usa este espacio para añadir una interactividad genial. Incluye texto, imágenes, vídeos, tablas, PDFs… ¡incluso preguntas interactivas! Tip premium: Obten información de cómo interacciona tu audiencia:
Do you think it is necessary to have merchandising from a celebrity to be considered a "real fan"?
Have you ever bought mercandising from a celebrity?
¿Tienes una idea?
Usa este espacio para añadir una interactividad genial. Incluye texto, imágenes, vídeos, tablas, PDFs… ¡incluso preguntas interactivas! Tip premium: Obten información de cómo interacciona tu audiencia:
Money people are will to pay to go to him favourite artist's concert
Have you ever bought something because a celebrity advertised it?
¿Tienes una idea?
Usa este espacio para añadir una interactividad genial. Incluye texto, imágenes, vídeos, tablas, PDFs… ¡incluso preguntas interactivas! Tip premium: Obten información de cómo interacciona tu audiencia: