Presentación Sociología

The impact of celebrities on individual’s lives

a look into parasocial relationships and mass consumerism

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Lucía morales alonsogloria neira fernándex patricia troncoso campos

Why did we chose this topic?

Index

OBJECTIVES

Main, specific objectives and hypotheses

METHODOLOGY

SAMPLE

RESULTS ANALISYS

Fan culture, parasocial relationships, consumerism

CONCLUSIONS

To analyze the impact of the fan phenomenon on young people

First steps

To find out if the influence of celebrities can alter the personality of fans

Specific objectives

To study the media

Mechanisms and causes that lead an individual to become obsessed with a celebrity or media figure to the point of developing a parasocial relationship.

To explore generational differences

In the formation and manifestation of parasocial relationships within the context of “fandom” culture.

The effect on consumerism

To analyze how such parasocial relationships affect consumerism among fans.

To contrast the different degrees of fanaticism with those of past times

To find out whether this reality is inevitably a concern for society.

Has the improvement in communications affected the forms of fanatism that already existed?

people are influenced by celebrities and media, aren't they?

Methodology

Procedure

- Explanatory ScopeCorrelational Scope Descriptive scope

Instrument

Questionnaire that combines multiple types of questions

Sample

The sample consists of a non-probabilistic group of people.

Country of Procedence

Gender

Sample

Age Groups

Occupation

Sample

1. Fan Culture 2. Parasocial Relationships 3. Consumerism and Celebrities

Results

Analysing celebrities' influence on individual's lives using the answers of the sample on the questionnaire conducted

• 83% of people were ever fans of someone

Fan Culture

• 87'9% of people were ever fans of something

Admiring their work without having the need to consume it constantly (75%) Consuming media related to that person (64’9%) Taking an interest in their lives using social media (37’4%) Participating in events or organizations and interacting with other fans (35’1%) Consuming products related to that person (34’3%)

Fan Culture

People who think they know someone that has developed a parasocial relationship

People who know what a parasocial relationship is

Parasocial Relationships

Do you think that maintaining a personal bond with a celebrity is harmful?

Consumerism and celebrities

Conclusions

General conclusions drawn from the questionnaire answers

Younger people are more influenced by globalization

Young people tend to be fans of artist from other countries, especially the US

Many people know someone who developed a parasocial relationship

Even though less people knew what a parasocial relationship

Fans tend to purchase products directly tied to a celebrity

They want to support their fans, they don't feel the need to be included in the "fandom"

Main objective:✔ To analyze the impact of the fan phenomenon on young people Specific objectives: ✔ Generational differences in fan culture ✔ Degrees of fanaticism among age groups ✔ Fanaticism can influence consumerism ✘ Causes of a parasocial relationship ✘ If celebrities can alter the personality of fans ✘ If this reality is a concern for society Future lines of research:

• Explicative scope (causes of parasocial relationships)
• Descriptive scope (profile of people with parasocial relationships)
• Qualitative approach (interviews)

Conclusions

Have whe managed our objectives? What could be some potential future lines of research?

Thank you for your attention!

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Do you think it is necessary to have merchandising from a celebrity to be considered a "real fan"?

Have you ever bought mercandising from a celebrity?

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Money people are will to pay to go to him favourite artist's concert

Have you ever bought something because a celebrity advertised it?

¿Tienes una idea?

Usa este espacio para añadir una interactividad genial. Incluye texto, imágenes, vídeos, tablas, PDFs… ¡incluso preguntas interactivas! Tip premium: Obten información de cómo interacciona tu audiencia:

• Visita las preferencias de Analytics;
• Activa el seguimiento de usuarios;
• ¡Que fluya la comunicación!