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Action manual for dummies

DIEGO

Created on November 26, 2024

Diego Romero Romero

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PERSONAL

DIMENSION

introduction

On this manual you will get the common implicaitions of the personal dimetion being decieved by greenwashing campagins and believes. You will learn on how to avoid it.

DEception and harmful attitudes

Personal Carbon Footprint and No Change

Deception: Companies encourage buying carbon offsets for travel but don’t address root behaviors like frequent flying. The intention being: Profit-driven, deflecting responsibility from systemic changes. Whats the impact: False sense of contribution while continuing harmful practices.

Only Recycling

Deception: Highlighting recycling as the ultimate personal action. Intention: Greenwashing campaigns by manufacturers to distract from reducing consumption. Impact: Overemphasis on small actions ignores larger systemic contributions.

Ilustrating the actions

Key actions

Reduce Carbon Footprint: Lower energy usage by not connecting all your devices on your household. Sustainable travel: The use of public transport during conglomerated hours or the use of bike if you leave near the destination.

Implementations

Education: IPP reports to get more knowledge about the environmental implications of groups and individuals. Initiatives: Join local initiatives that promote sutainable products.

These actions promote the education of the individual, while helping the personal emissions.

CITIZEN

DIMENSION

DECEPTION AND HARMFUL ATTITUDES

tThis dimension focuses on the colective group of individuals who live under a society regime. This actions will help the reader understand more about its impact.

slacktivism in social media campaigns

Deception: Clicking "like" or sharing petitions as impactful activism. Intention: Builds engagement metrics for platforms rather than change. Impact: Reduces pressure on governments for policy changes.

Greenwashed city projects

Deception: Promoting urban "greening" without addressing industrial pollution. Intention: Boost city image for investors without real sustainability. Impact: Resources wasted on surface-level projects.

KEY ACTIONS

Civi Actions: Protests, including the dicourse of creating moving campaigns that would cause a greater impact in the mass. Sustainable Policies: hold public officials accountable.

Implementation

Attend public meetings: voting for eco-conscious leaders, who implement good policies in their campaing and who take responsability of their actions during the election and ruling time. Collaborate with NGOs: advocating for systemic change.jects.

The justification of this actions is that they drive shifts that make larger scale changes possible.

PROFESSIONAL

DIMENSION

INTRODUCTION

on this section you will check on the necessary applications to recieve information about the echological challenges we are facing. How to avoid greenwashing in the professional dimension

deception and harmful attitudes

CORPORATE AND SOCIAL RESPONSABILITY AS GREENWASHING

Deception: Highlighting minor eco-friendly actions while major operations remain unsustainable. Intention: Improve public relations without altering practices. Impact: Delays real industry changes.

NEUTRALLITY FALLACY IN WORKPLACE DECISIONS

Deception: Avoiding eco-friendly decisions to remain "impartial." Intention: Preserve short-term profits or convenience. Impact: Missed opportunities for substantial impact.

ILLUSTRATION OF ACTIONS

KEY ACTIONS

Advocate: the use for sustainable workplace policies that could benefit both sides. Innovate greener business models, that focus on the good side effects of the functionality of the industry.

IMPLEMENTATION

Launch or support initiatives like energy-efficient technologies. Push for transparency in reporting environmental impact..

This method influences organizational and industry-wide norms for the greater good.

consumer

dimension

introduction

This section will mainly focus on the consumer vision of the ecological actions avoiding greenwashing propaganda.

deception and harmful attitudes

Misleading Eco-friendly labels

Deception: Products claim to be "green" without proper certifications. Intention: Exploit consumer goodwill for profit. Impact: Continues unsustainable production.

Disposable Culture in Green Packaging

Deception: Switching to biodegradable plastics while maintaining throwaway habits. Intention: Appease environmental concerns without reducing waste. Impact: Shifts blame to consumers while perpetuating unsustainable consumption.

keyactions

KEY ACTIONS

Practice mindful consumption.: This meaning focusing more on the local side of business, go for gren products Demand transparency from brands: by commenting on posts or advertisements and make the audience question where they get their products from.

IMPLEMENTATIONS

Research products and support eco-certified brands: Brands that are willing to be transparent on their consuption and who will support the world. Participate in campaigns against unsustainable practices: This could include social trends but mostly work that you do on your daily basis.

REFERENCES

Schumann, S., & Klein, J. (2015). Consumer Responsibility vs. Producer Responsibility: A False Dichotomy in Greenwashing Discourse? Journal of Consumer Policy, 38(4), 371-393. https://doi.org/10.1007/s10603-015-9295-z Maréchal, K., & Holzemer, L. (2020). Energy Consumption Rebound Effects: A Critical Review of Some Key Challenges for Climate Policy. Renewable and Sustainable Energy Reviews, 125, 109798. https://doi.org/10.1016/j.rser.2020.109798 Chouliaraki, L. (2013). The Ironic Spectator: Solidarity in the Age of Post-Humanitarianism. Polity Press. (Discusses slacktivism and the limitations of social media engagement in driving real-world action.) Intergovernmental Panel on Climate Change (IPCC). (2022). Climate Change 2022: Mitigation of Climate Change. Contribution of Working Group III to the Sixth Assessment Report of the Intergovernmental Panel on Climate Change. Cambridge University Press. https://www.ipcc.ch/report/ar6/wg3/ Greenpeace International. (2021). The Nature of Greenwashing: How Brands Mislead Consumers and Damage the Planet. Greenpeace. Retrieved from https://www.greenpeace.org/