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3F - JIN Academy - Formation directors - Impact Factor (1) en.pptx
Jin Academy
Created on November 25, 2024
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Transcript
ADVOCACY Capture communities concerned about the issue and turn them into ambassadors or even activists
ATTENTION Get the soft underbelly interested in the subject and put them under influence
EMERGENCE Create a favorable media environment by bringing out new arguments
On a given subject (United Kingdom, nuclear power, palm oil), the aim is to change opinions and/or encourage changes in behavior (visit the UK, get vaccinated, sort your waste, etc.).
PRINCIPLE AND RELATED ISSUES
The Opinion shifting impact