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3F - JIN Academy - Formation directors - Impact Factor (1) en.pptx
Jin Academy
Created on November 25, 2024
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Transcript
The Opinion shifting impact
PRINCIPLE AND RELATED ISSUES
On a given subject (United Kingdom, nuclear power, palm oil), the aim is to change opinions and/or encourage changes in behavior (visit the UK, get vaccinated, sort your waste, etc.).
EMERGENCE Create a favorable media environment by bringing out new arguments
ATTENTION Get the soft underbelly interested in the subject and put them under influence
ADVOCACY Capture communities concerned about the issue and turn them into ambassadors or even activists
