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3F - JIN Academy - Formation directors - Impact Factor (1) en.pptx

Jin Academy

Created on November 25, 2024

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Transcript

The Opinion shifting impact

PRINCIPLE AND RELATED ISSUES

On a given subject (United Kingdom, nuclear power, palm oil), the aim is to change opinions and/or encourage changes in behavior (visit the UK, get vaccinated, sort your waste, etc.).

EMERGENCE Create a favorable media environment by bringing out new arguments

ATTENTION Get the soft underbelly interested in the subject and put them under influence

ADVOCACY Capture communities concerned about the issue and turn them into ambassadors or even activists