Copie - 2A - JIN Academy - Formation directors - Impact Factor (1) en.pptx
Jin Academy
Created on November 25, 2024
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Transcript
Target x% increase in click-through rate
Open rate Click-through rate Opt-in rate CRM tool
E-mails
Target x% reduction in cost per lead
Cost per lead Budget spent Impressions Click-through rate On & offline campaign reports
Campaigns
Followers/Fans Reach Commitment LinkedIn / X / Instagram Organic / Paid
Social networking
Target X% increase in visitors/leads
Visitors Leads Bounce rate Visiting time Matomo Google Analytics
Today, most of our customers manage their communications using a single tool
Target X% increase in press coverage
Reach / Views Single readers Media and PR spin-offs Newswire/ Cision
RP
Target X% increase in commitment
Websites