Copie - Copie - Copie - Copie - Copie - Copie - 2 - JIN Academy - Formation directors - Impact Factor (1) en.pptx

The impact framework: a little vocabulary

The impact objective The expected result

Impact target

Impact sub-objectives Criteria for achieving the impact objective

Sub-objective 1

Sub-objective 2

Sub-objective 3

Resources

• Activations: one-off actions such as press releases, campaigns, posts, etc.
• Touchpoints: contact points or channels that are continuously monitored, such as social network accounts, websites, etc.

Activations

Activations

Activations

Touchpoints

Touchpoints

Touchpoints

The impact framework: a little vocabulary

Key Result Indicator The indicator used to measure the achievement of impact objectives. It is impacted and measured over time. It does not provide information on what can be improved over the next period.

Impact target

KRI

Sub-objective 2

Sub-objective 1

Sub-objective 3

KRI

KRI

KRI

Key Performance Indicator Indicators that measure contribution to the achievement of sub-objectives. They are measured at each activation sequence. They provide information on what can be improved in the next sequence.

Activations

Activations

Activations

KPI

Touchpoints

Touchpoints

Touchpoints

KPI

KPI

KPI