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Created on November 25, 2024
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Resources
- Activations: one-off actions such as press releases, campaigns, posts, etc.
- Touchpoints: contact points or channels that are continuously monitored, such as social network accounts, websites, etc.
Activations
Activations
Activations
Touchpoints
Touchpoints
Touchpoints
Impact sub-objectives Criteria for achieving the impact objective
The impact objective The expected result
Impact target
Sub-objective 3
Sub-objective 2
Sub-objective 1
The impact framework: a little vocabulary
KRI
KRI
KRI
KPI
KPI
KPI
KPI
KRI
Activations
Activations
Activations
Touchpoints
Touchpoints
Touchpoints
Impact target
Sub-objective 3
Sub-objective 2
Sub-objective 1
Key Performance Indicator Indicators that measure contribution to the achievement of sub-objectives. They are measured at each activation sequence. They provide information on what can be improved in the next sequence.
Key Result Indicator The indicator used to measure the achievement of impact objectives. It is impacted and measured over time. It does not provide information on what can be improved over the next period.
The impact framework: a little vocabulary