Copie - Copie - Copie - 2 - JIN Academy - Formation directors - Impact Factor (1) en.pptx

RP

Social networking

Social networking

Podcast

RP

Websites

Impact objective measured by KRI

Target x% increase in KPIs 5 and 6

Target X% increase in KPIs 3 and 4

Target X% increase in KPIs 1 and 2

KPI 5 from Tool 2 KPI 6 from Tool 3

Sub-objective 3

Sub-objective 2

KPI 3 from Tool 1 KPI 4 from Tool 1

KPI 1 from Tool 1 KPI 2 from Tool 2

Sub-objective 1

JIN's Impact Method approach Moving from tool-based management to impact-based management

Key performance indicator Allows you to objectively measure achievement of the impact objective defined with the customer, by crossing and combining different types of indicators. Examples

• Increase brand awareness
• Improving Thought Leadership on a given theme
• ...

KRI Key Result Indicator

Key performance indicator Allows you to measure the performance of an action or activation using simple, directly measurable indicators. Examples

• Press coverage for a CP
• Impressions and commitments for an RS post
• Increased traffic for a site
• ...

KPI Key Performance Indicator

JIN's Impact Method approach Two types of indicators to mobilize