1C - JIN Academy - Formation directors - Impact Factor (1) en.pptx

An approach to better serve our customers

If the customer has the budget, or inbizz later!

Sell monthly and annual impact measurement

Large AOs, certain renews, customers for whom we already sell monitoring or reporting services

Measure the initial situation at the start of our collaboration

Potentially ALL prospects and customers

Define expected customer impact and associated sub-objectives

An approach that concerns us all

Sell monthly and annual impact measurement

Measure the initial situation at the start of our collaboration

Define expected customer impact and associated sub-objectives

A new Opinion Act by JIN offer Accompanied by a consultancy mission now carried out by BU leadership

For all BUs

It doesn't cost more, but it makes us smarter.

Even if we don't sell impact measurement, defining an impact objective will enable us internally to better think, manage and adjust our strategy.