1C - JIN Academy - Formation directors - Impact Factor (1) en.pptx

An approach to better serve our customers

Define expected customer impact and associated sub-objectives

Potentially ALL prospects and customers

Measure the initial situation at the start of our collaboration

Large AOs, certain renews, customers for whom we already sell monitoring or reporting services

Sell monthly and annual impact measurement

If the customer has the budget, or inbizz later!

An approach that concerns us all

Define expected customer impact and associated sub-objectives

For all BUs

Measure the initial situation at the start of our collaboration

A new Opinion Act by JIN offer Accompanied by a consultancy mission now carried out by BU leadership

Sell monthly and annual impact measurement

Even if we don't sell impact measurement, defining an impact objective will enable us internally to better think, manage and adjust our strategy.

It doesn't cost more, but it makes us smarter.