BGE TEMPLATE 2024 - Engage Workshop

2024

engage & Comms workshop

START

Sideways 6

Sideways 6 Comms

Branding, Pre-Launch, During and Celebrating Success

Your Campaign Question

Publicising Your Campaign

Reporting and ROI

Engaging Your Stakeholders

Reward & Recognition

AGENDA

Publicising your campaign

01

Getting word out about your campaign, from your first launch to sharing success

Sideways 6 customer examples

Brand Identity

Personalisation

Programme / App Name

leave a lasting impression

BRANDING

App name & Logo

Community Banner & Info

TEAMS APP BRANDING

Campaign Banner

Details Tab

Campaign Question

CAMPAIGN BRANDING

Inspiring submitters

How submission works

s6 advice and review

Educate and inspire idea submitters

communicating the process

Upskill - learning materials, training, videos etc

Inform - process information, vision and objectives...

Inspire - live campaigns, projects in-flight, request a challenge...

creating a 'ONE STOP SHOP'

HOME FOR IDEAS 'KNOWLEDGE HUB'

Supply any other key Information - pin posts, group descriptions & banners

Use key channels to share posts, images and videos

creating a buzz

Pre-LAUNCH

Excite your employees

Launch sessions/ workshops/drop-ins

Launch Comms

gaining and maintaining momentum

mid-campaign

Facts & Figures

Sponsors & Champions

Multi-Channel Comms

+info

+info

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Milestone achievements

Share initial successes

recognising success

Update comms

celebrating success

Sideways 6 Comms

02

Utilise the Sideways 6 platform to communicate to your key stakeholders during your Campaign

Each comm can be sent automatically by the Sideways 6 platform, minimizing the number of manual actions Idea Managers have to do

“Your idea moved forward”

Stage-based Comms

“Thanks for your idea!”

“Your idea got 10 likes!”

Milestone Comms

Thank You Comms

03

02

PLATFORM COMMS - OPTIONS

01

Closing or 'rejection' comms can be automatic or manual based on the stage the idea progressed to & the volume of ideas

“Your idea won’t be progressing”

“Don't forget to rate your ideas!”

“Here is the latest news from our campaign!”

Closing Idea Comms

Reviewer Digest

Campaign Updates

06

05

04

PLATFORM COMMS - OPTIONS

BROADER REPORTING & ROI

03

Reporting on the progress and success of your ideas program

Campaign Round-Up

Power BI Dashboards

communicating progress

Sideways 6 Analytics

reporting & ROI

Engaging your stakeholders

04

Who you need to engage in your campaign, and how to do it…

• Kick-off / training session
• Incentivize with reward and recognition path
• Career development opportunities
• Building their internal profile / brand
• Recognition and promotion of role e.g. t-shirts, pins, badges

• Engagement in idea selection process
• Emphasis ideas are to ‘enhance’ roadmaps and strategy planning
• Involvement in shaping campaign questions/themes
• Encourage change management and project management training

• Hosted Expert Review Panels
• Hosted ‘drop-in’ sessions
• Webinars
• Expert Reviewer Roadshows
• Toolkit of training and resources – e.g. SharePoint site
• Awards events (multi-category)
• Links into performance management frameworks

• Weekly team syncs/huddles
• Toolkit of training and resources – e.g. Sharepoint site Certification (recognizing effort & contribution)
• Awards events (multi-category)
• Links into performance management frameworks
• Broader training e.g. innovation methodologies/ frameworks

• Make this a part of their job description
• Public recognition of their role (by Sponsor)
• Empowering them to own the Programme/Campaign
• Weekly Sync with stakeholders
• Weekly Outlook reminders to log into S6 and review performance

• Custom dashboards e.g. PowerBI (reporting and analytics)
• Weekly Sync with the Campaign Lead
• Success stories from other customers
• Involved in strategic communications (i.e. launch videos/townhalls)
• Sideways 6 round-up

IMPLEMENTERS

champions

expertreviewer(s)

idea manager(s)

campaign manager

Programme SPONSOR

ENGAGING KEY stakeholders

REWARD & RECOGNITION

05

How to acknowledge and incentivise key stakeholders with your ideas program

Tech equipment

Reward vouchers

Doubling employee discount

All-expenses paid trips

Pins

Kudos Cards

Recognition Posters

Awards (virtual or in-person)

rEcognition

and / or

rEWARD

YOUR CAMPAIGN QUESTION

06

Finding the words to ask your employees exactly what you want

Next

The Campaign Question Builder

Why is the question important?

CAMPAIGN QUESTION

After following these steps, you will have a question that is relevant company-wide and incentivizes open-ended answers.

Create your Question

Follow this structure: 1. Question word (How...) 2. Modal Verbs (Could...) 3. Subject (We...) 4. Main verb (Achieve...) 5. Object (Affected user)

Question structure

Use interrogative words to specify the information desired. Some examples are: When, Which, Where, Why, What and Who.

Choose question words

Find a question that is relevant to: 1. Company priorities 2. Employee priorities 3. Relevant theme

Success Enhancers

Before creating a question, consider this: 1. What's the scope level? 2. Who is your audience? 3. What ideas do you want?

Influencing factors

How can we improve our new office to create the best space to collaborate, innovate, host and do great work?

How might we produce new ideas for Product A to deliver true experiences?

What would you do to improve safety, efficiency, services, or your work environment?

What can we do to help our friends in government, the partners we work with, and the communities we serve to combat COVID-19?

Question examples

What do you want your question to be about? 1. Simplification 2. Business Improvement 3. Increasing revenue 4. Cultural change

Content brainstorming

Steps to create your engaging question

any questions?