3.4.3 Fashion Photography

with

Mrs. Strite

Digital Photography

WORDLE

What clothing does a house wear?

FASHION

3.4.3

• Reminders & Review

• Fashion Photography Types
• Fashion Photography Professionals
• Model Release

Agenda

LEt's Look at Your Pets!

What's coming up?

All Extra Credit

Catch-up Plan

Assignment Examples

Unit Resources

REsource?

유행

Where is that

• AVOID using flash while taking images of any animal
• Use a FAST Shutter Speed like 1/2000 when photographing a moving aninmal.
• Make sure pets are in a comfortable environment when taking their photo.

RECAP 3.4.2

3.4.3

FAshion Photography

• IDENTIFY characteristics of fashion photography
• IDENTIFY the roles of fashion photography professionals
• classify photographs based on types of fashion photography
• DISTINGUISH between the types of photographic equipment used in fashion photography and their purposes
• RECOGNIZE the details included in a model release form

• Fashion photography
• Catalog fashion photography
• Editorial fashion photography
• High fashion photography
• Street fashion photography
• Creative Director
• Fashion Designer
• Makeup artist
• Model
• Fashion designer
• Model release
• Mood board
• portfolio

Presentation title

Virginia Oldoini (1835-1899) was an Italian Countess and the first fashion model. She was a fashion icon who helped launch a famous designer's career in the late 19th century, celebrated for her beauty and described as having 'wonderful hair, a nymph's waist, and pink marble skin.' She collaborated with a photographer to create over 400 portraits, showcasing various outfits and characters. She directed all of the photo sessions herself. She was a true 1800s GIRL BOSS!

Virginia Oldoini

Everone else...

Virginia Oldoini

The goal is to motivate or persuade the viewer to purchase the items in the images. Fashion photographers often use models and celebrities to communicate a clear message about the designer and the brand, sparking interest and desire for a product.

Fashion photography is a genre of commercial photography. It showcases clothing & accessories for marketing.

유행

What is FASHION Photography

• Catalog fashion photography
• High fashion photography
• Editorial fashion photography
• Street fashion photography

There are FOUR major types of fashion photography:

Types of

Fashion Photography

유행

Catalog fashion photographs are usually:

• Produced in a studio
• Use a model
• Use a neutral background
• No props.
• The focus is on the advertised product!

Catalog fashion photography showcases fashion products in places like catalogs, magazine ads, and store websites. The goal is to capture products in an eye-catching way for potential customers to preview the product to get them to purchase the item.

Catalog Fashion Photography

FASHION DESIGN

This type of photography can be fantastical, excessive, flamboyant, and outrageous. It pushes limits. High-fashion photographs may be exhibited in museums or featured in fashion magazines.

High fashion photography combines the creative vision of the photographer with a fashion designer or brand. This vision is executed through the use of a specific wardrobe, hairstyle, and makeup. The goal is not just to sell or showcase specific products but also to CREATE a unique piece of art.

HIGH Fashion Photography

HIGH FASHION

Editorial fashion photography is somewhere between catalog and high fashion photography. Its motive is neither to promote a product nor to showcase out-of-the-box creativity. It seeks to define trends in the industry through a visual story. The photoshoot can be set either indoors or outdoors, depending on the creative vision of the photographer.

Editorial Fashion Photography

Editorial fashion photography involves capturing photographs for the sole purpose of publication in magazines and books. These photographs tell the story of a product or brand, provide a narrative, and illustrate a current trend.

Because these are images of people stopped on the street there are NO makeup artists, hairstylists, fashion designers, or brands involved in such shoots. These types of images can be seen on social media and in fashion magazines.

Street fashion photography, or street style photography, captures what real people are wearing in the real world. Street fashion photographs are often candid photographs of passersby that highlight certain style statements.

STREET Fashion Photography

STREET FASHION

Examples of Street Fashion Photography

Street Fashion Photography in Japan!

Fashion photography is a collaboration between several professionals who work together to achieve a single business goal by capturing a specific style or fashion look. Consider the following scenario. A famous clothing brand based in Paris, France, is looking to promote its winter clothing collection. The brand hires a team of fashion-photography professionals to come up with an exclusive photo spread in an American fashion magazine. The fashion house hopes that this spread will appeal to its customers across the United States and set a new trend in the market.

07

Fahshion Photography

FASHION PHOTOGRAPHY

Professionals in

Photography Professional who might work together on this project are:

• creative director
• photographer
• model
• fashion designer
• hairstylist
• makeup artist
• assistant

The creative director designs project visuals and aligns them with the brand's vision. They select and approve final images and graphics, ensuring they match the brand's goals and market trends.

CREATIVE DIRECTOR

The photographer is the second person to be brought on board. The creative director, the photographer, and the client work together to determine the final output of the shoot.

Mood Board

PHOTOGRAPHER

12

Fashion Photographer

A model poses for photos to showcase a product or service. The creative director and photographer choose models during discussions, aiming for inclusivity and diversity to attract a wider audience.

MODEL

12

Fashion Photograhhy

A fashion designer designs and assists with the production of clothing, shoes, and accessories; identifies trends; and selects styles, fabrics, colors, prints, and trims for a collection.

FAHSION DESIGNER

12

Fashion Photograhhy

Hairstylists are beauty service professionals who specialize in styling models' hair and creating hairstyles to match the look that has been finalized by the brand. They work alongside fashion designers to create the look for the brand.

HAIR STYLIST

12

Fashion Photograhhy

Makeup artists use various cosmetic products & techniques to match a model's look with brand needs. They choose cosmetics that fit the clothing style and decide on makeup based on the photographer's vision and the model's features.

Makeup Artists

12

Fashion Photograhhy

Assistants are support staff who help the entire fashion team with various tasks. Assistants are a critically important part of the process because they ensure that everything for the shoot to be seamless.

ASSISTANT

12

Fashion Photograhhy

Fashion photography professionals compile a collection of an artist's best work in a portfolio to showcase their talents. A photographer's portfolio would feature the photographer's style, technique, and expertise. Professional artists in the fashion industry share their portfolio with other fashion industry professionals to secure future work. Some of the main types of portfolios in fashion photography are:

• photography portfolio
• fashion-design portfolio
• makeup portfolio
• hairstylist portfolio
• model portfolio

Types of Portfolios in the Fashion Industry A portfolio is like a resume for artists.

Equipment needed in a fashion shoot depends on the type and style of the fashion shoot.

The photographic equipment required depends on the type of work being produced and the client's budget. An outdoor fashion photoshoot or street fashion photography, a photographer might need extra batteries, a big backpack, and a weather-sealed camera.

Outdoor Shoots & Street Photography

In business, contracts need to be in writing and mutually agreed upon. All parties involved must agree to and sign this legally binding document. A model release is a legal contract between a photographer and a model (or the parent or guardian of a minor model) that defines how and where the photographs taken may be used by the photographer, the client, and any parties involved in the shoot.

MODEL RELEASE

What is a Model Release?

A model release form is a legal document that safeguards the rights of both the photographer and the model against unauthorized use of artwork. Contracts can differ by project but should include details about the parties, the produced work, and its usage. If any terms are violated, the model release serves as legal proof.

MODEL RELEASE

What is a Model Release?

B. High Fashion Photography

A. Catalog Fashion Photography

C. Street Fashion Photography

Which type of fashion photography would this photograph be considered?

B. High Fashion Photography

A. Catalog Fashion Photography

C. Street Fashion Photography

Which type of fashion photography would this photograph be considered?

B. High Fashion Photography

A. Catalog Fashion Photography

C. Street Fashion Photography

Which type of fashion photography would this photograph be considered?

IMPORTANT POINTS to REMEMBER!

FASHION Photography

• Street Fashion Photographs are candid images of the styles of everyday people walking down the street.

• High Fashion Photographs can be fantastical, excessive, flamboyant, and outrageous. It pushes limits.

• Catalog Fashion Photographs are taken in a studio with a plain background and include only the model or product.

• Creative Directors are responsible for planning & approving all final photographs & graphics

• A Model Release is a legal contract between the model & photographer that protects them from miss use & inappropriate portrayal.

WOK DAY on WEDNESDAY!

Have a FANTASTIC DAY!!!

The sixth box mentions the standard provisions to confer the photograph rights to the photographer.

The third box states the date and location of the photoshoot and defines the other terms used in the model release.

The second box states the parties involved in the photoshoot and the contact details such as name, phone number, and address.

Then, they create a mood board that acts as a visual guide the team in achieving the model's look on the day of the photoshoot. The mood board is a collection of:

• Poses
• Clothing
• Backdrops
• Lighting
• Makeup styles
• Hairstyles

Photographer's Moodboard

A light modifier, such as softbox, is used to change the quality of light falling on the model.

External light sources are used to light the model from different angles.

The fifth box states the details of where and how the photographs will be used.

Camera equipment used in the shoot include a mirrorless or DSLR camera, memory cards, and a variety of lenses.

The seventh box mentions the standard provisions to protect the model from the use of the model's agreement or inappropriate manipulations to the photographs.

In addition to the camera various types of lights & reflectors are used in the shoot.

A laptop is used to review images captured during the shoot.

Important Dates

• 11/27: WORK DAY
• 11/28 - 12/2: NO SCHOOL!
• 12/4: Unit 3 TEST!
• 12/6: Unit 4 Starts

A ladder is used to help the photographer shoot from different perspectives.

The eighth box mentions any additional terms to be agreed upon by the model and the photographer.

The first box states the date on which the photographer and the model both sign the model release form. The contract should be signed BEFORE the booked date.

The fourth box states what the model will receive in return for work and anything else the photographer plans to offer to the model during the shoot such as refreshments should be added.