Want to create interactive content? It’s easy in Genially!
5 - JIN Academy - Formation directors - Impact Factor (1) en.pptx
Jin Academy
Created on November 25, 2024
Start designing with a free template
Discover more than 1500 professional designs like these:
View
Correct Concepts
View
Microcourse: Artificial Intelligence in Education
View
Puzzle Game
View
Scratch and Win
View
Microlearning: How to Study Better
View
Branching Scenarios Challenge Mobile
View
Branching Scenario Mission: Innovating for the Future
Transcript
Combine and deploy the means
For each sub-objective, unfold the process over the year
SUB-OBJECTIVE
End of sequence (semester/year)
ACTIVATION
ACTIVATION
ACTIVATION
KRI T0 T0 measurement of current impact.
KPI
KPI
KPI
KRI T1 Measurement in T1 of the impact obtained after actions. carried out during the year.
Measuring the impact of the first activation
Measuring the impact of the second activation
Measuring the impact of the third activation
ALWAYS-ON / TOUCHPOINTS
Measuring the impact of touchpoints in place
KPI
If your customer doesn't have the budget for impact measurement
It will lack the KRIs and perhaps some of the KPIs, but you will still have given thought to associating resources with objectives and gearing your reporting accordingly.
ACTIVATION
ACTIVATION
ACTIVATION
KPI
KPI
KPI
Measuring the impact of the second activation
Measuring the impact of the third activation
Measuring the impact of the first activation
ALWAYS-ON / TOUCHPOINTS
Measuring the impact of touchpoints in place
KPI
How do we do it all?
By cross-referencing data from a wide range of tools
COLLECTION TOOLS
QUALIFICATION TOOL
DATA VISUALIZATION TOOL
By cross-referencing data from a wide range of tools
DATA VISUALIZATION TOOL
QUALIFICATION TOOL
COLLECTION TOOLS
Research and analysis of publications and figures from a multitude of sources: social networks, customer account analytics, search engines...
MONITORING AND INSIGHTS
OTHER BUS
By cross-referencing data from a wide range of tools
DATA VISUALIZATION TOOL
QUALIFICATION TOOL
COLLECTION TOOLS
Enrichment of collected data using a proprietary AI tool (developed in-house) to associate themes, tones, categories...
AINOTATOR
By cross-referencing data from a wide range of tools
COLLECTION TOOLS
QUALIFICATION TOOL
DATA VISUALIZATION TOOL
Creation of new visuals or selection of an existing KPI visualization template within the Opinion Act... portfolio.
Why are we doing all this?
What are the benefits of the Impact Factor approach?
Changing our customers' management culture Today, steps, silos and scattered data
Defining objectives
Allocation of resources
Action plans
Reporting by medium
Launching activations
Dashboards analytics
Perception measurements
Final performance report
For some tools : -website, -social networks, -newsletters -media
-Social listening -Brand/Reputation trackers -Surveys/ studies
Agency briefs
Agency data files
Editorial tracking files, agency campaigns
SC strategic presentation
SC strategic presentation
Agency recos
Monthly reports by branch
Changing our customers' management culture Tomorrow, unified, centralized performance measurement
Defining KRIs and KPIs
Defining objectives
Allocation of resources
Action plans
Reporting by medium
Launching activations
Dashboards analytics
Perception measurements
Final performance report
-Social listening -Brand/Reputation trackers -Surveys/ studies
For some tools : -website, -social networks, -newsletters -media
Establish the initial situation and indicators for measuring the achievement of objectives
SC strategic presentation
Agency data files
SC strategic presentation
Agency briefs
Editorial tracking files, agency campaigns
Agency recos
Monthly reports by branch