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5 - JIN Academy - Formation directors - Impact Factor (1) en.pptx
Jin Academy
Created on November 25, 2024
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Combine and deploy the means
KPI
Measuring the impact of touchpoints in place
Measuring the impact of the third activation
Measuring the impact of the second activation
ALWAYS-ON / TOUCHPOINTS
ACTIVATION
ACTIVATION
ACTIVATION
KPI
KPI
KPI
KRI T1 Measurement in T1 of the impact obtained after actions. carried out during the year.
End of sequence (semester/year)
Measuring the impact of the first activation
KRI T0 T0 measurement of current impact.
SUB-OBJECTIVE
For each sub-objective, unfold the process over the year
KPI
Measuring the impact of touchpoints in place
Measuring the impact of the third activation
Measuring the impact of the second activation
ALWAYS-ON / TOUCHPOINTS
ACTIVATION
ACTIVATION
ACTIVATION
KPI
KPI
KPI
Measuring the impact of the first activation
It will lack the KRIs and perhaps some of the KPIs, but you will still have given thought to associating resources with objectives and gearing your reporting accordingly.
If your customer doesn't have the budget for impact measurement
How do we do it all?
DATA VISUALIZATION TOOL
QUALIFICATION TOOL
COLLECTION TOOLS
By cross-referencing data from a wide range of tools
OTHER BUS
Research and analysis of publications and figures from a multitude of sources: social networks, customer account analytics, search engines...
MONITORING AND INSIGHTS
DATA VISUALIZATION TOOL
QUALIFICATION TOOL
COLLECTION TOOLS
By cross-referencing data from a wide range of tools
AINOTATOR
Enrichment of collected data using a proprietary AI tool (developed in-house) to associate themes, tones, categories...
DATA VISUALIZATION TOOL
QUALIFICATION TOOL
COLLECTION TOOLS
By cross-referencing data from a wide range of tools
Creation of new visuals or selection of an existing KPI visualization template within the Opinion Act... portfolio.
DATA VISUALIZATION TOOL
QUALIFICATION TOOL
COLLECTION TOOLS
By cross-referencing data from a wide range of tools
Why are we doing all this?
What are the benefits of the Impact Factor approach?
SC strategic presentation
Final performance report
-Social listening -Brand/Reputation trackers -Surveys/ studies
Perception measurements
For some tools : -website, -social networks, -newsletters -media
Agency briefs
SC strategic presentation
Editorial tracking files, agency campaigns
Monthly reports by branch
Agency data files
Dashboards analytics
Agency recos
Launching activations
Reporting by medium
Action plans
Allocation of resources
Defining objectives
Changing our customers' management culture Today, steps, silos and scattered data
Establish the initial situation and indicators for measuring the achievement of objectives
Defining KRIs and KPIs
SC strategic presentation
Final performance report
-Social listening -Brand/Reputation trackers -Surveys/ studies
Perception measurements
For some tools : -website, -social networks, -newsletters -media
Agency briefs
SC strategic presentation
Editorial tracking files, agency campaigns
Monthly reports by branch
Agency data files
Dashboards analytics
Agency recos
Launching activations
Reporting by medium
Action plans
Allocation of resources
Defining objectives
Changing our customers' management culture Tomorrow, unified, centralized performance measurement