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Infografía Akihabara

Emiliano Fuentes Bautista

Created on November 25, 2024

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Transcript

Personal Dimension

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Reduce, Reuse, Recycle: Aim to minimize waste by repairing items and selecting products that come with minimal packaging.

Sustainable Transportation:

Mindful Consumption

Plant Trees:

Contribute to carbon sequestration and improve air quality.

Buy less, choose quality over quantity, and support sustainable brands..

Walk, bike, carpool, or use public transportation.

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Citizen Dimension

Deception: The belief that voting for "green" politicians is sufficient to address climate change. Intention: To discourage direct action and activism. Ideology: Democratic idealism and faith in the political system.

Correct Vision and Understanding:

Transform Consumption Habits:

Avoid Greenwashing:

Stay informed about local environmental issues and participate in citizen science.

Support local businesses, advocate for sustainable urban planning, and promote renewable energy.

Research candidates and their policies.

Deception: Companies sponsoring environmental initiatives while continuing harmful practices. Intention: To improve public image and deflect criticism. Ideology: Corporate philanthropy as a solution to social and environmental problems.

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Professional Dimension

The Green Job Myth Deception: The idea that green jobs will magically solve unemployment and climate change. Intention: To divert attention from systemic issues and corporate greed. Ideology: Market-based solutions and individual responsibility.

Correct Vision and Understanding:

Transform Consumption Habits

Move Beyond Slacktivism:

Seek out opportunities for green innovation, promote sustainable practices, and advocate for ethical business.

Reduce waste, conserve resources, and choose sustainable products and services.

Stay informed about industry trends and emerging technologies related to sustainability.

Deception: Companies publishing glossy reports on their sustainability efforts while hiding their true environmental impact.Intention: To create a positive public image and avoid regulation. Ideology: Corporate social responsibility as a public relations tool.

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Consumer Dimension

he Myth of Ethical Consumerism Deception: The belief that individual consumer choices can significantly impact corporate behavior. Intention: To shift responsibility away from corporations and governments. Ideology: Consumerism and individualism.

Build a Sustainable Society:

Move Beyond Slacktivism

Avoid Greenwashing:

Reduce, reuse, and recycle. Choose sustainable transportation options, and reduce energy consumption.

Research brands, look for certifications, and prioritize quality over quantity.

Educate others, promote sustainable living, and advocate for policy changes.

The Greenwashing of Sustainable FashionDeception: Brands promoting "eco-friendly" clothing lines while engaging in environmentally harmful practices. Intention: To improve brand image and increase sales. Ideology: The pursuit of trends and instant gratification.

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References

¿Qué es el greenwashing y por qué hay que evitarlo? (s. f.). EGADE. https://egade.tec.mx/es/egade-ideas/opinion/que-es-el-greenwashing-y-por-que-hay-que-evitarlo Bolt, C. (2023, 8 mayo). What is greenwashing and how to avoid it? GreenCitizen. https://greencitizen.com/blog/greenwashing/ Profesional, R. (2023, 13 octubre). Las preocupaciones por el «greenwashing» son generalizadas en todos los sectores, según un estudio mundial. Residuos Profesional. https://www.residuosprofesional.com/preocupaciones-greenwashing-todos-sectores/

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