Infografía Akihabara

Personal Dimension

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Reduce, Reuse, Recycle: Aim to minimize waste by repairing items and selecting products that come with minimal packaging.

Sustainable Transportation:

Walk, bike, carpool, or use public transportation.

Plant Trees:

Contribute to carbon sequestration and improve air quality.

Mindful Consumption

Buy less, choose quality over quantity, and support sustainable brands..

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Deception: Companies sponsoring environmental initiatives while continuing harmful practices. Intention: To improve public image and deflect criticism. Ideology: Corporate philanthropy as a solution to social and environmental problems.

Citizen Dimension

Deception: The belief that voting for "green" politicians is sufficient to address climate change. Intention: To discourage direct action and activism. Ideology: Democratic idealism and faith in the political system.

Avoid Greenwashing:

Research candidates and their policies.

Transform Consumption Habits:

Support local businesses, advocate for sustainable urban planning, and promote renewable energy.

Correct Vision and Understanding:

Stay informed about local environmental issues and participate in citizen science.

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Professional Dimension

The Green Job Myth Deception: The idea that green jobs will magically solve unemployment and climate change. Intention: To divert attention from systemic issues and corporate greed. Ideology: Market-based solutions and individual responsibility.

Correct Vision and Understanding:

Stay informed about industry trends and emerging technologies related to sustainability.

Move Beyond Slacktivism:

Seek out opportunities for green innovation, promote sustainable practices, and advocate for ethical business.

Transform Consumption Habits

Reduce waste, conserve resources, and choose sustainable products and services.

Deception: Companies publishing glossy reports on their sustainability efforts while hiding their true environmental impact.Intention: To create a positive public image and avoid regulation. Ideology: Corporate social responsibility as a public relations tool.

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Consumer Dimension

he Myth of Ethical Consumerism Deception: The belief that individual consumer choices can significantly impact corporate behavior. Intention: To shift responsibility away from corporations and governments. Ideology: Consumerism and individualism.

Avoid Greenwashing:

Research brands, look for certifications, and prioritize quality over quantity.

Move Beyond Slacktivism

Reduce, reuse, and recycle. Choose sustainable transportation options, and reduce energy consumption.

Build a Sustainable Society:

Educate others, promote sustainable living, and advocate for policy changes.

The Greenwashing of Sustainable FashionDeception: Brands promoting "eco-friendly" clothing lines while engaging in environmentally harmful practices. Intention: To improve brand image and increase sales. Ideology: The pursuit of trends and instant gratification.

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References

¿Qué es el greenwashing y por qué hay que evitarlo? (s. f.). EGADE. https://egade.tec.mx/es/egade-ideas/opinion/que-es-el-greenwashing-y-por-que-hay-que-evitarlo Bolt, C. (2023, 8 mayo). What is greenwashing and how to avoid it? GreenCitizen. https://greencitizen.com/blog/greenwashing/ Profesional, R. (2023, 13 octubre). Las preocupaciones por el «greenwashing» son generalizadas en todos los sectores, según un estudio mundial. Residuos Profesional. https://www.residuosprofesional.com/preocupaciones-greenwashing-todos-sectores/

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