MANUAL FOR DUMMIES
CONSUMER dimenSion
GREENWASHING
INTRODUCTION
EXAMPLE 2
EXAMPLE 1
WHAT CAN WE DO?
HERE ARE SOME ACTIONS THAT WE AS CONSUMERS CAN DO IN ORDER TO REDUCE THE NEGATIVE ENVIRONMENTAL IMPACT
Reduce, Reuse and Recycle
Avoid Greenwashing
Be Minimalist
Inform before buying
#Greenwashing
#TECdeMTY
POLLUTION
infographic
Structure your content
Represent data with graphics.
Improve communication on any topic.
Use timelines to tell stories.
It 'matches' your audience...
write a great title
You can use the photograph, gif, or illustration of your choice to enhance the multimedia content.
Write a great awesome
Write a great awesome
Write a great title awesome
write an awesome title
Synthesis and organization, the two pillars for presenting
Although you shouldn't abuse bulletpoints, icons and schemes can be great allies when telling stories.
You'll capture the attention of your audience and the information will be etched into their brain.
#TitleHashtag02
#TitleHashtag01
INTRODUCTION
The environmental issues due to the impact of humanity are now affecting our life. They are often related to the big negative impacts of industry and companies, but we have also a lot to do with it, we are consumers and our decisions determine the way the market and the economy moves.
GREENWASHING
Is the act of providing the public or investors with partial of complete false information about the environmental impact of a company or their products.
Be Minimalist Start a newer and simpler lifestyle where you use only the indispensable, it helps you to clear out your mind and reduces the over-stimulation.
Verify the information Always question yourself if a company is really showing the truth about thir reports, do not believe everithing!
I am a cool title, perfect for providing more context on the topic you are going to address
When carrying out a presentation, you should pursue two objectives: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that sear into the minds of your audience.
Did you know that...At Genially you will find more than 1,000 ready-to-use templates for you to input your content and customize them, which will help you tell your stories.
Ingenuity
Interactivity
You can use the photograph, gif, or illustration of your choice to spice up the multimedia content
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Reduce, Reuse and Recycle Buy second- hand products, they're also cheaper. Reduce the hyperconsumism, start buying only the important stuff. take the products that you no longer need to the places where they can be recycled accurately.
EXAMPLE 1
Some companies announce their carbon neutrality just to increase sales or relate the name of the company to a positive environmental impact. They also do this to atract new costumers, so they can believe that they are doing something against the environmental issues.
Watch out! At Genially we use AI (Awesome Interactivity) in all of our designs, so you can level up with interactivity and turn your content into something that adds value and engages.
EXAMPLE 2
Another common strategy of companies is a selective reporting of their sustainability efforts so they can divert the attention of the people from the important environmental harms of the company.
Many fast-fashion brands try to clean their reputation by labeling their clothes with eco-friendly and sustainable materials, but not saying the impact on poor and overpolluted countries where this products are made.
Interactive visual step-by-step communication:
- Plan your communication structure.
- Prioritize and give visual weight to the main elements.
- Define secondary messages with interactivity.
- Establish a flow throughout the content.
- Measure the results.
link
Ingenuity
Interactivity
You can use the photo, gif, or illustration you want to enhance multimedia content
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Tip:Interactivity is the key element to capture the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Animate your content and take itto the next level
Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience remember the content.
If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you practice your voice and rehearse: the best improvisation is always the most polished!
A great presentation...
It is clear and structured to convey information in an orderly and hierarchical manner, and to succeed in conveying the content that excites the brain. For this, animation and interactivity are two fundamental pillars.Tags, windows, links, audio... With Genially you can include any type of interactivity to add additional content and give it an animation to capture the attention of your audience.
Inform before buying As well as avoiding Greenwashing, let's try to inform ourselves about what's under the friendly face of a product. Search which environmental certifications these companies have.
Ingenuity
Interactivity
You can use the photo, gif, or illustration you want to enhance the multimedia content
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.
Share and colaborate Colaborate with other prpfessionals to share the best practices for the reduction of carbon footprints in the industry.
Share and colaborate Colaborate with other prpfessionals to share the best practices for the reduction of carbon footprints in the industry.
REFERENCES
Carbon Market Watch (2021): The Trouble with Carbon Offsets.Journal of Business Ethics (2020): Greenwashing and Trust in Corporate Sustainability Efforts. Science Based Targets initiative (SBTi) (2022): Annual Progress Report. Ellen MacArthur Foundation (2021): Circular Economy Principles for Reducing GHG Emissions. Edelman Trust Barometer (2021): The Value of Corporate Transparency in Sustainability. McKinsey & Company (2020): How Employee Engagement Drives Sustainability Goals.
CONSUMER dimenSion
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Transcript
MANUAL FOR DUMMIES
CONSUMER dimenSion
GREENWASHING
INTRODUCTION
EXAMPLE 2
EXAMPLE 1
WHAT CAN WE DO?
HERE ARE SOME ACTIONS THAT WE AS CONSUMERS CAN DO IN ORDER TO REDUCE THE NEGATIVE ENVIRONMENTAL IMPACT
Reduce, Reuse and Recycle
Avoid Greenwashing
Be Minimalist
Inform before buying
#Greenwashing
#TECdeMTY
POLLUTION
infographic
Structure your content
Represent data with graphics.
Improve communication on any topic.
Use timelines to tell stories.
It 'matches' your audience...
write a great title
You can use the photograph, gif, or illustration of your choice to enhance the multimedia content.
Write a great awesome
Write a great awesome
Write a great title awesome
write an awesome title
Synthesis and organization, the two pillars for presenting
Although you shouldn't abuse bulletpoints, icons and schemes can be great allies when telling stories.
You'll capture the attention of your audience and the information will be etched into their brain.
#TitleHashtag02
#TitleHashtag01
INTRODUCTION
The environmental issues due to the impact of humanity are now affecting our life. They are often related to the big negative impacts of industry and companies, but we have also a lot to do with it, we are consumers and our decisions determine the way the market and the economy moves.
GREENWASHING
Is the act of providing the public or investors with partial of complete false information about the environmental impact of a company or their products.
Be Minimalist Start a newer and simpler lifestyle where you use only the indispensable, it helps you to clear out your mind and reduces the over-stimulation.
Verify the information Always question yourself if a company is really showing the truth about thir reports, do not believe everithing!
I am a cool title, perfect for providing more context on the topic you are going to address
When carrying out a presentation, you should pursue two objectives: conveying information and avoiding yawns. To achieve this, it can be a good practice to create an outline and use words that sear into the minds of your audience.
Did you know that...At Genially you will find more than 1,000 ready-to-use templates for you to input your content and customize them, which will help you tell your stories.
Ingenuity
Interactivity
You can use the photograph, gif, or illustration of your choice to spice up the multimedia content
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Reduce, Reuse and Recycle Buy second- hand products, they're also cheaper. Reduce the hyperconsumism, start buying only the important stuff. take the products that you no longer need to the places where they can be recycled accurately.
EXAMPLE 1
Some companies announce their carbon neutrality just to increase sales or relate the name of the company to a positive environmental impact. They also do this to atract new costumers, so they can believe that they are doing something against the environmental issues.
Watch out! At Genially we use AI (Awesome Interactivity) in all of our designs, so you can level up with interactivity and turn your content into something that adds value and engages.
EXAMPLE 2
Another common strategy of companies is a selective reporting of their sustainability efforts so they can divert the attention of the people from the important environmental harms of the company.
Many fast-fashion brands try to clean their reputation by labeling their clothes with eco-friendly and sustainable materials, but not saying the impact on poor and overpolluted countries where this products are made.
Interactive visual step-by-step communication:
link
Ingenuity
Interactivity
You can use the photo, gif, or illustration you want to enhance multimedia content
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and share it anywhere.
Tip:Interactivity is the key element to capture the interest and attention of your audience. A genially is interactive because your audience explores and engages with it.
Animate your content and take itto the next level
Animation adds value to our content by helping us capture attention, prioritize ideas, and make our audience remember the content.
If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you practice your voice and rehearse: the best improvisation is always the most polished!
A great presentation...
It is clear and structured to convey information in an orderly and hierarchical manner, and to succeed in conveying the content that excites the brain. For this, animation and interactivity are two fundamental pillars.Tags, windows, links, audio... With Genially you can include any type of interactivity to add additional content and give it an animation to capture the attention of your audience.
Inform before buying As well as avoiding Greenwashing, let's try to inform ourselves about what's under the friendly face of a product. Search which environmental certifications these companies have.
Ingenuity
Interactivity
You can use the photo, gif, or illustration you want to enhance the multimedia content
Did you know that Genially allows you to share your creation directly, without the need for downloads? Ready for your audience to view it on any device and give it exposure anywhere.
Share and colaborate Colaborate with other prpfessionals to share the best practices for the reduction of carbon footprints in the industry.
Share and colaborate Colaborate with other prpfessionals to share the best practices for the reduction of carbon footprints in the industry.
REFERENCES
Carbon Market Watch (2021): The Trouble with Carbon Offsets.Journal of Business Ethics (2020): Greenwashing and Trust in Corporate Sustainability Efforts. Science Based Targets initiative (SBTi) (2022): Annual Progress Report. Ellen MacArthur Foundation (2021): Circular Economy Principles for Reducing GHG Emissions. Edelman Trust Barometer (2021): The Value of Corporate Transparency in Sustainability. McKinsey & Company (2020): How Employee Engagement Drives Sustainability Goals.