Didactic Manual_ Itsia Mares

Itsia Shunely Lopez Mares

ICAyCC. (2021, September 6). Contaminación acústica. Instituto de Ciencias de La Atmósfera Y Cambio Climático. https://www.atmosfera.unam.mx/contaminacion-acustica/ ‌

Didact manual for identifying personal slactivism and greenwashiing

Fak e actions

"Súbele que no se escucha"

13. Medio Ambiente y Colapso Ambiental. (2024, February 10). Convención Nacional Morenista. https://morenademocracia.mx/borrador-proyecto-de-nacion-2024-2030/medio-ambiente-y-colapso-ambiental/ ‌

Keeps posting that we need to be aware of climate change and he bathes twice a day and washes his car twice a week.

CITIZEN dimension

The mayan train is a better investment and pollutes less.MORENA'S best inversion

Escribe un titular genial

"I don't spend on expensive clothes but my entire closet is full of SHEIN clothes".

CONSUMER dimension

FAKE ACTIONS

I love the new thermos

195 K

ExpokNews. (2023, May 19). Nike demandado por Greenwashing. ExpokNews. https://www.expoknews.com/nike-demandado-por-greenwashing/ ‌

Professional dimension

Irony

We will make a glass packaging so that people can reuse it but it will be inside a cardboard box.

Greenwashing at maximum

Many times we see people committed to the care of the environment at parties, they use eco-friendly products, separate garbage and do everything, but the volume of the music is always at the top, it is never enough with a speaker and you can't even hear people's conversations.

The problem

HOW TO FIXE IT?

TH E PROBLEM

SHEIN is a brand that has covered a large part of the fashion market, due to the low cost of its products and the ease of access to them, however it has been a big problem that directly affects the environment due to fast fashion.

• Reduce consumption
• Recycle clothes
• Choose sustainable fabrics
• Choosing brands that support environmental care

Wanting to make other people aware of climate change is not wrong, the problem is that in your personal life you do the opposite, you can't tell someone to be conscious about their water consumption, when you yourself waste even more water.

What are we doing wrong?

IRONY

The Mayan Train is a topic that has been talked about a lot in recent months and all because of the great damage it is causing to the flora and fauna of the Mayan region, the irony is that MORENA claims to support and work for the welfare of the environment when they are the ones who are destroying the planet..

Anima tu contenido y llévalo al siguiente nivel

Incluye infografías en tus creaciones

Puedes hacer un esquema para sintetizar el contenido y utilizar palabras que se graben a fuego en el cerebro de tu audiencia.

Demuestra entusiasmo, esboza una sonrisa y mantén el contacto visual con tu audiencia

HOW TO FIXE IT?

THE PROBLEM

“I love people who ride their bikes to school,” he says as he drives to school living two blocks away from this

• Being empathetic
• Consistency with words and actions
• Look for ways to support the cause, not only with words.

The problem

Sometimes I have gone to parties where the hosts make recycled decorations, they are concerned about buying eco-friendly products and in the end they hire a sound with too high a volume, which in the end is noise pollution and they do not see it because they are not aware of all the possible ways to harm the planet.

+ info

FAKE ACTIONS

Starbucks' objective in selling its thermos is to make people carry the thermos in their next purchases so as not to waste and avoid polluting more, however people buy and buy the thermoses to collect them and in the end that is consumism.

The solution

The problem

Many companies want to get on trend with sustainable packaging and adapt it so that customers see that they are a responsible company and also to take advantage of the new packaging, however many times they go for the attractive design and leave aside that it is really sustainable.

Be honest with the proposalBe faithful to the values of the company To focus on the cause if that is the objective.

+ info

The problem

Large companies have the potential and reach to make their public believe that they are pro-environment when most of their processes are automated and they are among the most polluting companies, yet customers continue to consume.