Your Role as a Conscious Consumer

Your Role as a Conscious Consumer

Greenwashing and Slacktivism in Consumer Actions

Unmask Deception and Harmful Attitudes

Greenwashing in Fast Fashion

Misleading "Biodegradable" Claims

When brands falsely market clothing as eco-friendly while continuing harmful production practices.

False claims that products will naturally decompose, ignoring the specific conditions required for proper breakdown.

Now... Let´s Illustrate the Actions

Prioritize Ethical and Local Brands

Support businesses that use transparent, ethical practices and focus on quality over quantity.

Reduce, Reuse, and Repair

Instead of buying new, consider repairing or buying second-hand items. This reduces waste and saves resources.

Be the Change Through Mindful Consumption

Let's see a common example

Brands promote 'eco-friendly' clothing lines while continuing harmful production practices. This misleads consumers into believing they’re making sustainable choices.

An example...

Many products labeled 'biodegradable' fail to decompose properly without specific conditions, like industrial composting. This misleads consumers into thinking these items are eco-friendly when they often end up as waste.