5^ - Trump's campaign social media

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Trump’s use of social media during his political campaign for the 2024 presidential elections

The 2024 presidential elections ended with the victory of NY tycoon Donald Trump, for the Republican party. Trump had already been President from 2017 to 2021, but then lost the 2024 elections against Joe Biden. His role as US President is highly debated all around the world, as the US still represent one of the most influential powers in today’s economy and international politics. Whether you like him or not, one thing to acknowledge is the functional use of social media during his campaign.

use of social media during trump's campaign

Susie Wiles is the woman behind the success of Trump's political campaign. She was appointed as the Chief of Staff at the White House in Trump's staff, the first woman to hold this title.

SUSIE 'BABY ICE' WILES

However, the way X/Twitter was used to spread disinformation and to boost false accusations was strongly criticised...

ElON MUSK

Elon Musk is a South African entrepreneur, later naturalised US citizen, and one of the most powerful men in the world. His support to Trump's campaign, especially through the social media , was essential for the elections results. Musk became well-known in 2002, when eBay bought PayPal, the evolution of earlies Musk's projects. He is also CEO for SpaceX, Tesla, and OpenAI.

'Election officials are outmatched by Elon Musk’s misinformation machine' (CNN, 31/10/2024)

Jocelyn Benson(Michigan Secretary of State)

It’s really disappointing that someone with as many resources and as big of a platform as he clearly has would use those resources and allow that platform to be misused to spread misinformation, when he could help us restore and ensure people can have rightly placed faith in our election outcomes, whatever they may be.

MAIN CONSPIRACY THEORIES SUPPORTED BY TRUMP AND SPREAD ON

Trump is one of the major negationists of climate change, which led to US withdrawal from the Paris Agreement.

Climate change

Especially against vaccines, that he thought would cause autism.

Covid-19 statements

Which led to the Capitol attack on January 6th, 2021

Stolen votes in 2020 elections

This movement asserted Obama wasn't born in the US, and thus could not be President.

Birtherism

THE SONG

Donald Trump (2024 US electoral campaign)

BBC ARTICLE

THE MEME

the og

In Springfield, they are eating the dogs. The people that came in, they are eating the cats. They’re eating – they are eating the pets of the people that live there.

'They're eating the dogs...'

On 13th July 2024, while he was campaigning in Butler, Pennsylvania, Trump was shot and wounded on his righ ear by Thomas Matthew Crooks. The debate about this episode was raised after many people started thinking it was staged.

attempted assassination

Ever heard the term 'broligarchy'?

read the article

Trump host at Joe Rogan's podcast on 25/10/2024

This was essential to gain the votes of a large portion of US population made of young white men.

During his campaign, Trump was hosted by many podcasts linked to what is known as 'bro culture', that spreads an ideal of life close to hyper or toxic masculinity, based on the privilege of white men.

'BRO' PODCASTs

bro: brother oligarchy: a form of government in which only a few people (usually wealthy) hold the power

Broligarchy

bro + oligarchy

A broligarchy is a neologism born to refer to what is happening in the US after the 2024 presidential elections. The new appointments are creating a system in which a few 'bros' hold the power in a society, moving from patriarchal, white-centred, and usually sexist lifestyle.