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Transcript

  1. Presenting ourself
  2. Vocabulary
  3. Presentation of the company
  4. Financial situation
  5. Marketing strategy
  6. Scandal of the company
  7. Conclusion
  8. Future

Summary

  • Assess the company's current and future financial situation
  • Plan for the company's long-term future and look at development opportunities
  • Manage a team of accounting partners
  • Manage the company's accounts
  • Provide accounting and tax advice
Financial analyst(Baptistin)
Chartered accountant (Charly)

Our Professions

  • growing wider : de plus en plus large
  • net income : bénéfice net
  • dull : terne
  • file a complaint : porter plainte
  • rising interest rates : la hausse des taux d'intérets
  • income statement : compte de résultat
  • forecasts : prévisions
  • assess : évaluer
  • mid distance runner : coureur de demi-fond
  • in bold : en gras
  • death row inmate : condamné à mort

Vocabulary

  • Main subsidiaries : Converse, Hurley, Jordan...
  • Main competitors : adidas, puma, asics, fila...
  • CEO : John Donahoe
  • 83,700 employees
  • 1,000 stores worldwide
  • American company
  • Headquarter in Beaverton in Oregon
  • Created in 1968 by Bill Bowerman and Philip Knight

ID card of the company

  • Born in 1938
  • He is 86 years old
  • He was a entrepreneur
Bill Bowerman :
Philip Knight :
  • Born in 1911
  • Dead in 1999
  • He was an ex-sports coach

The brand's creators

--> 1964 : Originally called Blue Ribbon Sport and sold shoes from Japan.

--> 1995 : In 1995, the logo was replaced by the swoosh.

--> 1985 : The logo is displayed at the heart of a square.

--> 1978 : Nike's typography changes to bold lettering in a range of colors.

--> 1971 : The name change to “nike” which comes from the Greek goddess of victory “niké”.

History of the logo

Slogan

'Just Do It'

  • Born : 30 april 1960
  • CEO of nike since january 2020 until today
  • Studies in Stanford university
  • Has been : president of paypal, CEO of “bain et company” or Ebay

John Donahoe

Between 5 and 10 million pairs sold worldwide since their release.

Between 280 and 400 million pairs sold worldwide since their release.

Between 10 and 20 million pairs sold worldwide since their release.

The V2K run
The Air Force 1'07
The Dunk Low

Goods and services : Bestseller

10

2023 :
2022 :

--> Value of the company : 162 billion dollars--> Turnover : 46 billion dollars --> One market share : 96.2 US dollars--> Holds 20% of the sneakers market--> 4 billion spent on advertising

--> Value of the company : 167 billion dollars--> Turnover : 51,2 billion dollars --> Share price : 74 US dollars--> Holds 38% of the sneakers market--> 4 billion spent on advertising

11

Financial situation

12

Graph of the turnover of nike and his competitors

Graph showing the evolution of nike's share price

13

Running shoes now
Old running shoes from the 80's

Evolution of the products

14

1982
2017

15

Ads

16

SWOT

--> Because it's a company we appreciate for its products and values. It has beautiful stores and is universal.

17

Why Nike ?

  • Huge company with a turnover in constant increase
  • World-famous company, based in America and selling on every continent
  • An evolving marketing strategy that builds customer loyalty by identifying with the company's values.

Summary

--> Wants to work in a large company like : Total energie, Tesla or Berkshire Hathaway.

--> Wants to have his own firm.

--> I chose this course of study to understand how a company works--> Wants to learn how to grow a business and develop his knowledge and analytical skills.

--> Wants to become a chartered accountant--> Enjoy the part of the job that involves advising clients

GEMA
GC2F

18

Baptistin

Charly

Our future

19

  • The multinational is accused of being complicit in the forced labor of Uighurs in China.
  • More than 80 multinationals outsourcing part of their production to China.
  • Nearly seven million pairs of shoes are said to have been manufactured by hundreds of Uyghurs.
  • Since the publication of the report, Nike has also reportedly continued to collaborate with its Chinese supplier accused of transferring Uighur workers to factories.
Nike accused of forced labor on Uyghurs in China, February 24, 2021.

Scandal

Thanks for listening !!

END