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DASHBOARD IV

Leslie Galván

Created on November 23, 2024

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Transcript

Strategy Implementation - Cervecería Hércules

Place

Product

We chose to distribute the beer in Spain with ‘Cerveza Yria’.

The best beer to export is "Hombre Pájaro"

Price

Promotion

Social media and online ads are the best way to get a high interaction with the target market profile.

Attractive price, after currency fluctuations.

Why we chose it?

It has experience distributing craft beers, its delivery service is within 24 hours and it has several agreements.

Adjustments

Spaniards find an imported beer with local products more attractive and that would increase sales.It should include the alcohol level, date of consumption and warning about its abuse.

Competitors

Local Beers: La virgen, Cerveza 90 Varas and AlhambraImported beers: BrewDog and Stone Brewing Price between 2 and 7 euros, sell online, supermarkets and specialised shops. Focus on marketing, collaborations and local and international brewery fairs.

Final selling Price

Consider the following aspects:

  • Export and Logistics Costs
  • Tariffs and Taxes
  • Distribution Costs
  • Profit Margin and Competitive Pricing
A final selling price of 3.50 euros per bottle is proposed to position the product as a competitive and quality option.

Message

With its bold rye flavor and smooth finish, Hombre Pájaro Rye Lager is a beer like no other. Perfect for those who crave a unique and unforgettable taste experience.