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Visual content is a transversal, universal language, like music. We can understand images from millions of years ago, even from other cultures.

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E S T R E L L A

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Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

is

psychological

visual

content

grasp

with

Visual

and

generally

cognitive

Yep, you read that right. Interactivity and animation can turn even the most boring content into something super fun

content

associated

better.

mechanisms.

mechanisms.

We

We

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We generally grasp visual content better. Visual content is associated with cognitive and psychological mechanisms.