Exploitation et mutualisation de l'information commerciale

wow

BOUAKSA Ryad BTS NDRC 2024

Exploitation et mutualisation de l'information commerciale

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Sommaire

1 . Introduction et presentation de l'objectif 2 . Le système d'information dans l'entreprise 3. Ma contribution à l'expertise commerciale 4. l'impact sur la stratégie commerciale 5. Conclusion

Objectif

L'impact sur la strategie commerciale & L'importance de la gestion de l'info commerciale dans le cadre de la reussite de l'entreprise

Vous montrez l'utilisation des outils dans mon quotidien

Présenter les outils utilisés par l'entreprise

+ info

+ info

Ocapi, suivi des commandes..

PGI, CRM, Réunion d'équipe et tableau de bord & reporting

+ info

PGI sous forme d'intranet

L'onglet "minformer" est pour faire part aux collaborateurs des informations sous forme d'articles

"Mon si" ouvre un accès à toutes les application dont on a besoin

ANOO = RH

CRM

Centraliser toutes les informations relatives aux clients. Suivre les interactions clients sur différents points de contact (téléphone, e-mail, chat, etc.). Faciliter la collaboration entre les services, notamment les ventes, le marketing et le support client. Offrir une vision globale et historique de chaque client pour mieux répondre à ses besoins.

+ info

Les réunions d'equipes

différentes applications :

exemple de compte rendu de réunions

Reporting

Détails des reunions

l'utilisation du CRM (ocapi, suivi des commandes) dans mon quotidien

la gestion efficace de nos clients (changement de rdv, prise en charge des cas complexes)

Dans le cardre d'une reception d'appel

suivi des commandes

Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.

If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!

You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.

impact du crm sur la strategie commerciale de l'entreprise

2. Personnalisation des offres commerciales

fidéliser les client : ayant reçu comme indication de fidéliser les clients

Meilleur suivi des performances Création d’un avantage concurrentiel

L’Importance d’une Bonne Gestion de l’Information Commerciale dans la Réussite de l’Entreprise

Comment le CRM m'aide à être plus efficace et à mieux comprendre les besoins du client

• Anticipation des besoins client
• Personnalisation des interactions
• Suivi des performances et objectifs

• Amélioration de la connaissance client
• Amélioration des performances commerciales
• Fidélisation et satisfaction client :
• Avantage concurrentiel

MERCI A TOUS POUR VOTRE ATTENTION

Text

With Genially templates, you can include visual resources to wow your audience. Also, highlight a specific phrase or data that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through our sight and, furthermore, we retain 42% more information when the content is in motion. What you read: interactivity and animation can make even the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and captivates.

Text

What you are reading: interactivity and animation can make the most boring content turn into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and hooks.

When carrying out a presentation, two objectives must be pursued: transmitting information and avoiding yawns. To achieve this, it may be a good practice to create an outline and use words that will be engraved in the minds of your audience. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most polished!

'Your content is liked, but it hooks much more if it's interactive'

Relevant data

50%

of our brain is involved in the processing of visual stimulus.

Timeline

20XX

20XX

20XX

Impress

Plan

Design

20XX

20XX

Structure

Communicate

Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.

10%

Graphic + text

Use this space to briefly describe your graph and its evolution.

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

Table + text

Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!

List / Process

Synthesis and organization, the two pillars of presentation

Social beings

Narrative beings

Visual beings

We need to interact with one another. We learn in a collaborative way.

We can understand images from millions of years ago, even from other cultures.

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

3.Social beings

1.We are visual beings

We need to interact with one another. We learn in a collaborative way.

We can understand images from millions of years ago, even from other cultures.

4.Digital beings

2.Narrative beings

We tell thousands and thousands of stories. ⅔ of our conversations are stories.

We avoid being part of the content overload in the digital world.

A great presentation ...

• Is a suitable color for the topic
• Shows data in graphs
• Uses timelines to tell stories.

• Improves communication on any topic
• Connects with your audience...
• And makes them a part of the message

A great presentation ...

Conclusions

• Is clear and structured
• Tells stories hierarchically
• Connects with your audience
• Matches the fonts to the topic
• Includes images and entertains

• Shows data in graphs
• Uses timelines
• Is animated and interactive
• Excites the brain
• Does not use bullet points to excess

Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting

‘Your content is good, but it’ll engage much more if it’s interactive.’

- Genially

Super!

We love data

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!

Got an idea?

Let the communication flow!

With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.

• Generate experiences with your content.
• It’s got the Wow effect. Very Wow.
• Make sure your audience remembers the message.

les différents paramètres des reunions d'équipe

Got an idea?

Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:

• Visit the Analytics settings;
• Activate user tracking;
• Let the communication flow!