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Exploitation et mutualisation de l'information commerciale
Ryad Bouaksa
Created on November 22, 2024
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Transcript
BOUAKSA Ryad BTS NDRC 2024
Exploitation et mutualisation de l'information commerciale
wow
go!
Sommaire
1 . Introduction et presentation de l'objectif 2 . Le système d'information dans l'entreprise 3. Ma contribution à l'expertise commerciale 4. l'impact sur la stratégie commerciale 5. Conclusion
Objectif
Présenter les outils utilisés par l'entreprise
PGI, CRM, Réunion d'équipe et tableau de bord & reporting
Vous montrez l'utilisation des outils dans mon quotidien
Ocapi, suivi des commandes..
L'impact sur la strategie commerciale & L'importance de la gestion de l'info commerciale dans le cadre de la reussite de l'entreprise
+ info
+ info
+ info
"Mon si" ouvre un accès à toutes les application dont on a besoin
ANOO = RH
L'onglet "minformer" est pour faire part aux collaborateurs des informations sous forme d'articles
PGI sous forme d'intranet
CRM
Centraliser toutes les informations relatives aux clients. Suivre les interactions clients sur différents points de contact (téléphone, e-mail, chat, etc.). Faciliter la collaboration entre les services, notamment les ventes, le marketing et le support client. Offrir une vision globale et historique de chaque client pour mieux répondre à ses besoins.
+ info
Détails des reunions
Les réunions d'equipes
différentes applications :
Reporting
exemple de compte rendu de réunions
l'utilisation du CRM (ocapi, suivi des commandes) dans mon quotidien
Dans le cardre d'une reception d'appel
You can make an outline to summarize the content and use words that will be imprinted in the memories of your audience.
la gestion efficace de nos clients (changement de rdv, prise en charge des cas complexes)
If you’re going to present live, we recommend training your voice and rehearsing; the best improvisation happens when you’re prepared!
suivi des commandes
Show enthusiasm, smile, and maintain eye contact with your audience. 'The eyes, chico. They never lie.’ You’re bound to impress.
impact du crm sur la strategie commerciale de l'entreprise
fidéliser les client : ayant reçu comme indication de fidéliser les clients
2. Personnalisation des offres commerciales
Meilleur suivi des performances Création d’un avantage concurrentiel
Comment le CRM m'aide à être plus efficace et à mieux comprendre les besoins du client
L’Importance d’une Bonne Gestion de l’Information Commerciale dans la Réussite de l’Entreprise
- Amélioration de la connaissance client
- Amélioration des performances commerciales
- Fidélisation et satisfaction client :
- Avantage concurrentiel
- Anticipation des besoins client
- Personnalisation des interactions
- Suivi des performances et objectifs
MERCI A TOUS POUR VOTRE ATTENTION
Text
With Genially templates, you can include visual resources to wow your audience. Also, highlight a specific phrase or data that will be etched in your audience's memory and even embed external content that surprises: videos, photos, audios... Whatever you want! Need more reasons to create dynamic content? Well: 90% of the information we assimilate comes through our sight and, furthermore, we retain 42% more information when the content is in motion. What you read: interactivity and animation can make even the most boring content into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and captivates.
Text
When carrying out a presentation, two objectives must be pursued: transmitting information and avoiding yawns. To achieve this, it may be a good practice to create an outline and use words that will be engraved in the minds of your audience. If you want to provide additional information or develop the content in more detail, you can do so through your oral presentation. We recommend that you train your voice and rehearse: the best improvisation is always the most polished!
What you are reading: interactivity and animation can make the most boring content turn into something fun. At Genially, we use AI (Awesome Interactivity) in all our designs, so you can level up with interactivity and turn your content into something that adds value and hooks.
'Your content is liked, but it hooks much more if it's interactive'
Relevant data
50%
of our brain is involved in the processing of visual stimulus.
Timeline
20XX
Plan
20XX
Structure
20XX
Design
20XX
Communicate
20XX
Impress
Graphic + text
Graphs are very shareable so they are ideal for social media and, as if that wasn’t enough: they usually generate quality traffic for the content we create.
10%
Use this space to briefly describe your graph and its evolution.
Table + text
Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!
Table + text
Showing enthusiasm, smiling, and maintaining eye contact with your audience can be your best allies when it comes to telling stories that excite and capture the audience's interest: 'The eyes, chico. They never lie'. This will help you connect with your audience. Knock their socks off!
List / Process
Synthesis and organization, the two pillars of presentation
Visual beings
We can understand images from millions of years ago, even from other cultures.
Narrative beings
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
Social beings
We need to interact with one another. We learn in a collaborative way.
1.We are visual beings
We can understand images from millions of years ago, even from other cultures.
2.Narrative beings
We tell thousands and thousands of stories. ⅔ of our conversations are stories.
3.Social beings
We need to interact with one another. We learn in a collaborative way.
4.Digital beings
We avoid being part of the content overload in the digital world.
A great presentation ...
- Improves communication on any topic
- Connects with your audience...
- And makes them a part of the message
- Is a suitable color for the topic
- Shows data in graphs
- Uses timelines to tell stories.
Conclusions
Describe the problem you’re going to resolve and, above all, the reason why your idea is interesting
A great presentation ...
- Is clear and structured
- Tells stories hierarchically
- Connects with your audience
- Matches the fonts to the topic
- Includes images and entertains
- Shows data in graphs
- Uses timelines
- Is animated and interactive
- Excites the brain
- Does not use bullet points to excess
‘Your content is good, but it’ll engage much more if it’s interactive.’
- Genially
We love data
Super!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!
Got an idea?
Let the communication flow!
With Genially templates, you can include visual resources to wow your audience. You can also highlight a particular sentence or piece of information so that it sticks in your audience’s minds, or even embed external content to surprise them: Whatever you like! Do you need more reasons to create dynamic content? No problem! 90% of the information we assimilate is received through sight and, what’s more, we retain 42% more information when the content moves.
- Generate experiences with your content.
- It’s got the Wow effect. Very Wow.
- Make sure your audience remembers the message.
les différents paramètres des reunions d'équipe
Got an idea?
Use this space to add awesome interactivity. Include text, images, videos, tables, PDFs... even interactive questions! Premium tip: Get information on how your audience interacts with your creation:
- Visit the Analytics settings;
- Activate user tracking;
- Let the communication flow!