SUSTAINABILITY PRESENTATION

The Impact of Consumerism on Youth

Leandro Silva 12º.G

Introduction

Introduction

• In this presentation, we'll explore the pervasive force of consumerism in modern society, particularly among young people. We'll examine how consumerism shapes the identities, values, and social interactions of youth, analyzing its historical context, the influence of social media, and its impact on personal identity. By understanding these dynamics, we can better navigate the complexities of consumer culture and its effects on young individuals.

The Rise of Consumerism Among Youth

The Rise of Consumerism Among Youth

1950s-1960s Post-war economic boom leads to increased youth-targeted marketing

2000s-PresentDigital revolution and social media amplify consumerist tendencies

1980s-1990s Mall culture and brand obsession take hold among teenagers

Social Media's Influence on Consumer Behavior

Social Media's Influence on Consumer Behavior

Exposure to Trends Constant stream of new products and lifestyles

Influencer MarketingCelebrity endorsements and peer recommendations

FOMO (Fear of Missing Out)Pressure to keep up with peers and trends

Impulse Buying Easy access to online shopping and targeted ads

Psychological Effects of Social Media Marketing

Psychological Effects of Social Media Marketing

Decreased Self-esteem

Increased Anxiety

Altered Perception of Reality

Addiction to Validation

Consumerism and Youth Identity Formation

Consumerism and Youth Identity Formation

Self-Expression

Social Status

Group Affiliation

Using material goods to express personality and values

Associating possessions with popularity and success

Aligning with peers through shared consumer choices

Consumerism and Youth Identity Formation

Personal Worth

Equating material possessions with self-worth

The Double-Edged Sword of Consumerism

Negative Aspects

Positive Aspects

1. Can lead to materialism and shallow values2. May cause financial stress and debt 3. Potential for addiction and compulsive buying 4.Environmental concerns due to overconsumption

1. Fosters creativity and self-expression 2. Provides social connection through shared interests 3. Drives innovation and economic growth 4.Offers convenience and improved quality of life

VS

Conclusion

As we conclude, it's clear that consumerism significantly shapes the lives of young people. By fostering awareness, promoting balance, encouraging critical thinking, and emphasizing personal values, we can help youth navigate the complex landscape of consumer culture. The goal is not to eliminate consumerism, but to develop a more mindful and sustainable approach that enhances rather than detracts from personal well-being and societal progress.