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field guides & access
ENL 102 | Unit 3 Lesson 1
What was the goal of the Routes to Roots guide?
Routes to Roots
Routes to Roots was a driving guide published in 2004 by the Rivers of Steel National Heritage Area. Doris Dyen, who wrote the text we read, was the director of Rivers of Steel and led the project of creating the guide.
What challenges did they face?
Access
Dyen and her team sought to "make [the Pittsburgh area of southwestern Pennsylvania] accessible and understandable to an outsider or newcomer" to "promote cultural tourism as a way of encouraging...revitalization" post-steel industry collapse.
View of Pittsburgh
"Authentic & Appropriate"
Staged authenticity -- "Public presentations of daily folklife in settings far removed from the contexts in which those activities would normally occur." Interpreting reality rather than showing it. Dyen & co's overall project was to bring visitors "into the actual folklife in the region." They were already doing that through tours, but wanted to "give visitors a way to discover the region's cultural heritage on their own terms." Because of the region's industrial past, though, many of the long-time residents who were part of making the guide didn't consider it a place people would want to visit.
The Design
The Story
Key Considerations
What Dyen and her team realized while making the driving guide
"Southwestern Pennsylvania's greatest tourism asset lay not in products or established attractions, but in the story of its people... Our driving guide would therefore have to acquaint visitors with the region, not by selling the region's wares, but by telling the region's story through its sites, events, and activities."
"The title Routes to Roots reflects the guide's division of the region into five color-coded driving routes, each named to the main river(s) around which it is organized. [It] had two formats: a print version...and an online version... At first, we saw "it as two separate story lines... but realized that we had to integrate the two halves: occupational & cultural."