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MOTOR PRESENTATION
Axel Bois
Created on November 21, 2024
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Transcript
Evolution of Mercedes-Benz Over 50 Years: A Journey of Excellence
PRESENTATION
Start
Table of content
PACKAGING AND DESIGN
PRODUCT SIZE AND RANGE
TECHNOLOGY
INFLATION / MARKETING STRATEGIES
Packaging and Design
Mercedes-Benz 180 "Ponton" (1953-1962)
Mercedes-Benz Classe S W126 (1979-1991)
Mercedes-Benz W108 250 S/300 SE (1965-1972)
Mercedes-Benz Classe S W140 (1991-1998)
Mercedes-Benz Classe S W223 (2020)
*Sedan = Berline
Product Size and Range
4x4 (Mercedes-Benz G-Class)
SUV (Mercedes-Benz GLE)
Sedan (Mercedes-Benz Classe S)
sport coupe (Mercedes-AMG GT)
Technology
Classic SUV : Mercedes-Benz G-Class 250GD "Wolf"
Electric vehicle: Mercedes-Benz EQS SUV
Hybrid vehicle : Mercedes-Benz GLE 350de
Cost and Inflation Adjustments Marketing Strategies Impact
Over the past 50 years, the cost of key materials like steel, aluminum, and semiconductors has significantly increased due to inflation, supply chain constraints, and geopolitical factors. For example, post-2020 semiconductor shortages led to increased costs and impacted production
KEY MATERIALS PRICE
Mercedes-Benz shifted its focus to luxury and premium models, increasing vehicle prices. For example, in 2021, the company achieved a 15% operating profit margin by emphasizing high-end models, leveraging their customers’ willingness to pay premium prices
Reducing the production of lower-margin vehicles, investing in electric vehicle (EV) technologies that lower operational costs in the long run
Mercedes' revenue grew from €150 billion in 2022 to €153.2 billion in 2023.