Want to create interactive content? It’s easy in Genially!
MOTOR PRESENTATION
Axel Bois
Created on November 21, 2024
Start designing with a free template
Discover more than 1500 professional designs like these:
Transcript
Start
Evolution of Mercedes-Benz Over 50 Years: A Journey of Excellence
PRESENTATION
PRODUCT SIZE AND RANGE
INFLATION / MARKETING STRATEGIES
TECHNOLOGY
PACKAGING AND DESIGN
Table of content
*Sedan = Berline
Mercedes-Benz Classe S W223 (2020)
Mercedes-Benz Classe S W140 (1991-1998)
Mercedes-Benz W108 250 S/300 SE (1965-1972)
Mercedes-Benz Classe S W126 (1979-1991)
Mercedes-Benz 180 "Ponton" (1953-1962)
Packaging and Design
sport coupe (Mercedes-AMG GT)
Sedan (Mercedes-Benz Classe S)
4x4 (Mercedes-Benz G-Class)
SUV (Mercedes-Benz GLE)
Product Size and Range
Electric vehicle: Mercedes-Benz EQS SUV
Hybrid vehicle : Mercedes-Benz GLE 350de
Classic SUV : Mercedes-Benz G-Class 250GD "Wolf"
Technology
KEY MATERIALS PRICE
Mercedes' revenue grew from €150 billion in 2022 to €153.2 billion in 2023.
Reducing the production of lower-margin vehicles, investing in electric vehicle (EV) technologies that lower operational costs in the long run
Mercedes-Benz shifted its focus to luxury and premium models, increasing vehicle prices. For example, in 2021, the company achieved a 15% operating profit margin by emphasizing high-end models, leveraging their customers’ willingness to pay premium prices
Over the past 50 years, the cost of key materials like steel, aluminum, and semiconductors has significantly increased due to inflation, supply chain constraints, and geopolitical factors. For example, post-2020 semiconductor shortages led to increased costs and impacted production