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Programmatic QA
Croud Training Team
Created on November 20, 2024
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Transcript
Current Processes
Short tasks, e.g performance optimisation, budget update, new audience test, creative assignment
Activity launched by team
The same person QAs
Croudie QAs & confirms with team
Team implement
Team or Croudie implement task
Lengthy and repetitive tasks, e.g. trafficking, new month budget implementation, full campaign set up
The Current PROCESS doesn't cover it all
Fees
Targeting
Creative
Tracking
Budgets
Impacts
Main QA issues
Overspend, or Croud revenue opportunities missed
Activity inefficiencies
Misinformation / misleading ads running
Activity not being tracked
Overspend, or underspend
Partner, platform or product fees missing or incorrect
Incorrect targeting in place Targeting missing
Incorrect creatives running
Floodlights not correctly firing Adserver tracking missing Adserver tracking set up incorrectly UTMs incorrect
Incorrect budgets set Pacing incorrectly set (including speed and flight dates)
Click the QA issue to discover its impact!
Where things can (and do) go wrong
Impacts
Main QA issues
Fees
Targeting
Creative
Tracking
Budgets
Internal QA before launch of new setups using QA checklist (to be kept in CMS)
Creative tracking QA pre and post launch
Data Studio dashboards
Fee resources (part of the Client Master Sheet)
Client Master Sheet
Creative trackers (moving to a Data Studio dashboard)
Data studio dashboards
Media plans
Partner, platform or product fees missing or incorrect
Incorrect targeting in place Targeting missing
Incorrect creatives running
Floodlights not correctly firing Adserver tracking missing Adserver tracking set up incorrectly UTMs incorrect
Incorrect budgets set Pacing incorrectly set (including speed and flight dates)
Click on the underlined text to visit the helpful tools!
But there are tools that can help!
Essential to any campaign launch and should be easy to translate into a platform
Templated daily check dashboard that gives insight to health and performance as part of morning routine
One document of Croud's best practices for Programmatic account set ups
4 documents for your client
Media Plan
A complete and collaborative 101 specific to your client, extending into the finer account details and relevant links, plus QA checklists and useful information
Data Studio (Looker)dashboard
Client Master Sheet
Programmatic Master Sheet