Copy - Health Presentation

The Downplay of Opioid Risks by Pharmaceutical Companies in Michigan

By: Gabe Clyne

1. Propaganda Techniques Used
2. Introduction
3. Companies Missrepresenting Products
4. Promotional Material
5. Targeted Vulnerable Populations
6. Delayed Public Health Action
7. Conclusion

Index:

Propoganda Techniques used by pharmacutical companies:

Appeal to Authority:

Companies often rely on endorsements from trusted sources (doctors, scientists, and experts) to boost credibility.

Use Scientific Jargon:

Use complex scientific terms and language can create an impression of sophistication and reliability, even when the actual message may be unclear or not particularly convincing.

Use Misleading Statistics:

Companies may use selective or manipulated statistics to make their products appear more effective or safer than they actually are.

Fearmongering:

Pharmaceutical companies often exaggerate the risks of not using a drug, creating a sense of fear or urgency.

Drawing Detroit, 2023

Introduction:

-The opioid crisis in Michigan was worsened by the misleading marketing strategies and propoganda campaigns used my companies.-They used other tactics like promotional material and funding reasearch.-Also targeting vulnerable populations.-In the end the government had a hard time challenging their narrative due to the amount of effort they put into portrayig their bias views.

Opioid crisis continues to effect communities in Michigan.

Contributed to the mass over-prescription of opioids.

Misleading marketing persuaded perfessionals and the population.

Created Missrepresentation to Feed to the public and Professionals:

-Pharma companies, particularly Purdue Pharma, marketed opioids with misleading headlines that insisted they were not additively physical substances.

-Purdue Pharma, the maker of OxyContin, funded studies that claimed to show a low risk for addiction and collaborated with physicians to write prescriptions (Barry & Ducharme, 2021).

https://youtu.be/gIlpd40CpT0?si=O5Crvh3yQl_fy7S_

-75% of Michigan healthcare providers were approached by pharma repsthat talked about minimized risks of use. And 70% received direct incentives.(Michigan Medicine Journal, 2018).

PROMOTIONAL MATERIAL AND FUNDING RESEARCH:

-Purdue Pharma funded studies claiming low addiction risk. The video will talk more about how ad campaigns and false studies were sent to medical professionals.

Targeted Marketing:

1. Rural Areas:Pharmaceutical companies focused on areas with fewer treatment options and less scrutiny.2. Low-Income Areas: Poorer counties in Michigan experienced highest rates of opioid overdose. 3. Consumers with Terminal Illnesses: Companies manipulated these consumers by using false studies and pressuring professionals into prescribing more of their products.-The Journal of the American Medical Association found that opioid manufacturers strategically targeted rural communities where there were fewer treatment options available and healthcare providers would generally be more receptive to these types of pharmaceutical treatments with less scrutiny (Gonzalez et al., 2020).

Ways to counter this propoganda:

Scrutinize Sources

Evaluate the credibility and potential biases of medical information sources.

Question Claims

Encourage skepticism towards marketing claims, especially regarding drug safety.

Empower Patients

Educate patients to ask questions and understand treatment risks.

Conclusion:

-The downplay of opioid risks by pharmaceutical companies, in Michigan, serves as a stark example of how propaganda techniques can manipulate the oublic and professsionals perspectives.-By misrepresenting products, funding research, and targeting the less fortunate, these companies cultivated widespread trust in opioids as a safe treatment for pain. This misleading narrative not only fueled the opioid crisis in Michigan but also undermined critical thinking among healthcare providers, patients, and policymakers.

Sources:

1. Barry, C. L., & Ducharme, L. J. (2021). The role of pharmaceutical marketing in the opioid crisis. New York Times. https://www.nytimes.com2. Gonzalez, M., Chan, W., & Hu, K. (2020). Targeted marketing of opioids to vulnerable populations: A case study from Michigan. Journal of the American Medical Association, 324(10), 987-995. https://doi.org/10.1001/jama.2020.13663. Michigan Department of Health and Human Services. (2020). Opioid prescribing trends and state responses in Michigan. MDHHS. https://www.michigan.gov4. Michigan Medicine Journal. (2018). Influence of pharmaceutical representatives on opioid prescriptions in Michigan. Michigan Medicine, 23(4), 120-128.

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Visual content is a universal, cross-cutting language, like music. We are able to understand images from millions of years ago, even from other cultures.