Module 7 - The Young people and the consumerism

Rodrigo Paiva 12º.G

Beatriz Pinto, Leandro Silva, Luana Gomes, Rodrigo Paiva

Module 7 - The Young people and the consumerism

INTROduction

Introduction

This presentation explores the complex phenomenon of consumerism among young people, analysing its causes, consequences, and potential solutions.

Consumerism and the Young Generation

They are bombarded with images and messages about material possessions and the perceived need to "keep up" with others.

Social pressure

Consumerism and the Young Generation

Digital natives

Young people grew up with technology and are highly influenced by online trends and platforms.

There's a growing awareness of environmental issues among young people who prefer sustainable and ethical brands.

Sustainability

Consumerism and the Young Generation

Brand loyalty

Young consumers often develop strong brand loyalty based on authenticity and values rather than traditional marketing.

The impact of social media on purchasing habits

Constant exposure to images of others' lifestyles and possessions can lead to feelings of inadequacy and pressure to buy more.

Social Comparison

The impact of social media on purchasing habits

Increased Spending

Social media advertising and influencer marketing encourage impulsive purchases and drive up spending.

Interactive social media platforms allow brands to engage with young consumers, shaping their preferences and influencing their decisions.

Consumer Engagement

The impact of social media on purchasing habits

Brand Awareness

Social media allows brands to reach young consumers directly, building brand awareness and fostering brand loyalty.

Materialistic Values and Their Influence on Self-Worth

Influenced by online trends and curated lifestyles

Social Comparison

Materialistic Values and Their Influence on Self-Worth

Material Possessions

Equated with success, status, and identity

Materialistic Values and Their Influence on Self-Worth

Self-Esteem

Material possessions as a source of validation and self-worth

Parental role in shaping consumer behaviour

Parental role in shaping consumer behaviour

• Open Dialogue
• Financial Literacy

• Values and Priorities

• Digital Literacy

Conclusion

Conclusion

Consumerism is a complex and ever-evolving phenomenon, particularly among young people. It's essential to understand the driving forces behind their purchasing habits and address potential challenges. By promoting responsible consumer behaviour, fostering financial literacy, and empowering young people with the knowledge and skills to navigate the complexities of the digital world, we can create a more sustainable and fulfilling future for all.