Business Upper Intermediate writing 4 2

There are nine steps to writing a business plan. Match these ‘steps’ 1–8 to the correct advice a–i in the text below. Drag the green boxes to the blank spaces. a) _______________________________________________________________ :This is where you show that you have thought through the finances by including spreadsheets that demonstrate how you reached your projected financial figures. You also need to mention here how much money you’ll need from your investors. b) _______________________________________________________________ : This describes what marketing tools you will use to attract your target audience and the budget you’ll need for this. c) _______________________________________________________________ : Here you describe in detail how you set up the company and how you came to do this – e.g. how you got the idea/s. d) _______________________________________________________________ : In effect, this explains how the investor can get out of their investment in three to seven years. e) _______________________________________________________________ : It’s important to have professional details of the members of your management team and what each is / will be responsible for in the business. f) _______________________________________________________________ : It’s crucial to get this right as some investors base their decision as to whether or not to invest on this. It needs to show you have a viable business proposal, so should include information about what sort of company it is, what the product / service and its USP is, information about your senior staff members, how much money you want and how it will be used. g) _______________________________________________________________ : This should give a clear description of your product. Be clear about how it differs from other similar products on the market – its unique selling point (USP). h) _______________________________________________________________ : This describes how you envisage the future of the company, the principles it will be run on and how it will grow. i) ________________________________________________________________ : You need to show what market research you have carried out to establish that there is a large enough potential market for any investment in your company / product to be worthwhile.

3 Goals for your company

1 An outline of your goals and objectives

2 A short description of how the company began

4 Biodata for each member of your management team

5 A description of the product or service you plan to offer

9 Exit plan

8 A financial projection

7 A marketing strategy

6 The market potential for your service or product

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1 f - 2 c - 3 h - 4 e - 5 g - 6 i - 7 b - 8 a - 9 d