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Apresentação Marketing Vibrant

Bruno Guerreiro

Created on November 19, 2024

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Consumer organisation Presentation

Bruno e Daniel 12G

Start

What are they?

Consumer organizations are entities, often non-profit, that work to protect and promote the rights of consumers. They act as intermediaries between consumers and companies or governments

Functions of Consumer Organizations

Defense of Rights: They act to ensure that consumer rights, as set out in legislation, are respected. Information and Education: They provide information about products, services and market practices, helping consumers to make informed choices. Support and Complaints: They help consumers to resolve conflicts with companies or service providers.

Examples of Consumer Organizations

DECO Proteste (Portugal): Offers support to consumers, carries out studies and tests and provides guidance on rights. Consumers International: Global network that brings together various consumer organizations to promote rights on a global scale. Which? (United Kingdom): Tests products and services, publishes reviews and defends consumer interests.

Objetivos principais

Protect consumer rights: Ensure that companies respect consumer legislation and act ethically. Educate and inform: Provide clear and impartial information about products, services and consumer rights. Advocate for change: Promote changes to laws or public policies to benefit consumers.

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TTests and evaluations: Carry out independent tests on products and services, evaluating safety, quality, price and environmental impact. Publication of reports and guides: Disseminate information to educate consumers and help them make more informed decisions. Advocacy campaigns: Organize campaigns to pressure companies or governments to adopt fairer practices.Legal support: Provide support in cases of litigation or rights violations. Market monitoring: Identify unfair or misleading commercial practices.

Typical activities

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Importance in everyday life

They guarantee transparency in markets. They help consumers avoid fraud or dangerous products. They strengthen the position of consumers vis-à-vis companies. They contribute to a fairer and more sustainable market.

END

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  • Visit the Analytics settings;
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  • Let the communication flow!