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Submarine Escape Game

maddison

Created on November 18, 2024

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Social Media Sales Strategy Escape Room

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Join this exciting journey in search of the five social media strategies for leveraging sales in the fashion and beauty inustry. Solve the puzzles and challenges... you will find answers and hidden clues that will help you escape from the submarine.

Introduction

LEVEL 1: Influencers Power

Answer the questions about the power of influencers correctly to progress and avoid crashing into the rocks.

Influencer Power

According to (Rosengren and Campbell 2021), research shows that content created by influencers can actually be more effective than traditional advertising

This is because influencers know how to seamlessly blend ads into their regular content

You can see this with beauty influencers who may post a makeup tutorial strategically using certain products in the video with the intention of promoting them

This is one of the many ways influencers promote products in a creative and authentic way that fits their specific niche and not only draws in audiences but also keeps them engaged and entertained compared to regular ads

Influencer Impact

Then there are mega influencers who have a larger, diverse audience, so brands may want to work with them for broad exposure

Micro influencers, who have a smaller but more engaged following so good for brands who want to target a specific audience

But brands are starting to reach out to more micro influencers because they have higher engagement rates and they're seen as more trustworthy and relatable compared to mega influencers who have some skepticism about their endorsements and honesty

So it all comes down to the brand’s goals, intended audience, and budget.

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Influencers impact sales directly by using various marketing strategies like collaborative sponsorships, ambassadorships
They also have to stay visually appealing with different trends and platforms
producing engaging content like live streams and product reviews
Overall, influencers are strategic and powerful sales drivers who know how to work social media and connect with audiences on a new level

You Made It!

LEVEL 2: User Generated Content

You have ventured into the deepest darkness of the ocean floor. Drag the spotlight to find the correct answer about user generated content and avoid the Eels!
User generated content builds trust and credibility because it is genuine content from real customers, which makes it more relatable and trustworthy.
It drives engagement and invites consumers to create an interactive experience with the brand.
Boosts conversion rates which allows potential buyers to see real life experiences, which often motivates them to make a purchase.
Encourages brand loyalty. Brands that highlight customer content show they value their audience, which helps build loyalty.

User Generated Content

Drag the spotlight!

Find the correct answer:Which hashtag would be considered an example of user generated content?

#ILoveTarget

#Trending

#Yolo

#Starbucks

#ShareACoke

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Find the correct answerWhich of these is false about user generated content?

Shows real life experienes

Boosts conversation rates

Motivates buyers

Builds trust and credibility

Doesn't encourage brand loyalty

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Find the correct answerWhich of these is not a type of user generated content?

Visual Content

Social Media Cotent

Written/Audio Content

Q&A Discussion Forums

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Tik Tok Dance

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LEVEL 3: Visual & Interactive Shopping

A large barrier of algae prevents you from continuing your path. Choose the correct answer before time runs out! Social media platforms like Instagram and TikTok have become integral tools for beauty and fashion brands to showcase and sell products. Features like Instagram's "Shoppable" posts and TikTok’s “TikTok Shop,” which includes live stream shopping, provide seamless shopping trips where users can make purchases directly within the apps. These tools cater to the digital consumers like Gen Z, who are influenced by personalized content and direct shopping

Visual & Interactive Shopping

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LEVEL 4: Trends & Viral Content

You have reached a cave where you will have to choose the right path. Follow your instincts and be careful not to get lost! Social media has the ability to popularize influence and create a feedback loop between brands and consumers. The beauty and fashion industries can continuously evolve to meet the demands of an increasingly trend conscious audience.

Trends & Viral Content

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Observe the images and respondWhich image is more likely to go viral?

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Observe the images and respondWhich Instagram post is more likely to create a viral trend in fashion?

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Observe the images and respondWhich image best represents a viral fashion trend on TikTok?

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LEVEL 5: Customer Engagement

You hear a melody in the distance... It's the opera from the bottom of the sea that has decided to organize a concert! Identify and match which sound corresponds to each musician in order to progress. These real time interactions and engaging content strategies not only strengthen customer relationships but also motivate consumers to make purchases, driving overall sales growth.

Customer Engagement

Drag the words with their corresponding image Customer Engagement Types

3. Interactive Polls

2. Live Streaming

1. Incentive Based Content (EX: Giveaways)

2. Customer Testimonials (Builds Loyalty)

1. Sales (Drives Sales)

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Drag the words with their corresponding image

You Made It!

Start over

You have successfully completed all of the questions and tasks about the impact of social media on the beauty and fashion industry!