Welcome to LAN

Professional Diploma in Digital Learning DesignProject by Elisa Di FioreCommunity Engager at the LEGO Group

Welcome to LAN!

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Navigation

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Commentary

Sources

Part 2: Micro Design and Development

Conclusion

Part 3: Implementation and Evaluation

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Part 1: Analysis and LX Design

Introduction

Table of Contents

The LEGO Ambassador Network

Introduction

While LEGO products may be considered toys for children, many adults use the famous bricks as a creative medium and have carved careers or hobbies around their passion. They’re called AFOLs (Adult Fans of LEGO) and their numbers have been soaring.The LEGO Group offers special recognition to the most involved user groups, online communities and media outlets through a program called the LEGO Ambassador Network (LAN). Successful applicants join a support program that offers special advantages and a direct connection to the LEGO Group.

training at the lego group

ADDIE Model

Revamping the LAN onboarding

I'm a community engager with training responsibilities within the Grown-Up Engagement team at the LEGO Group. I've been recently tasked with revamping the onboarding experience for new LAN members.In its current state, the onboarding info lives under several forum messages posted around 3-4 years ago. The LAN website doesn’t offer optimal user experience in terms of navigation, and finding info can be challenging.My idea is to create an onboarding training that will be hosted in a designated section of the LAN website, clearly indicated and easy to find from the homepage.For this project I will follow the ADDIE model, which the LEGO Group already embraces for training purposes. As this is my first consumer-facing course, I will face some unique challenges that require creative workarounds.

The WHO: Learner PersonasThe WHY: Learning Outcomes

The WHAT: Content MapThe HOW: Building Blocks

Analysis and LX Design

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DesignConsiderations

The LEGO Ambassador Network is divided into three categories: LEGO User Groups, Fan Media and Online Communities. Each covers a different segment of the fan base, with its unique goals and motivators. It was therefore essential to represent all categories in the learner analysis.

OliverOnline Communities

MiaFan Media

GiovanniLEGO User Groups

Commentary

The WHO: Learner Personas

The learning outcomes for this course are based on Bloom's Taxonomy and on the SMART model. They were created from the analysis of the business need and the learning gap.

This is the gap between the current knowledge level and the desired end level.

The Learning Gap

The current onboarding training doesn't reflect the LEGO Group's tone of voice and brand image.

The Business Need

The WHY: Learning Outcomes

Commentary

Your First Activity

Best Use of LAN

Support Programs

Brickmates

Your Role as Ambassador

The eLearning module at the core of the training course is divided into five lessons, which are in turn based on the learning outcomes listed in the "WHY" section of this document.The topics of the lessons were identified through a dialogue with the SMEs. For this reason, I decided to apply a bottom-up approach when creating the learning outcomes: I first organized the topics into five lessons, then created the learning outcomes based on each lesson.

lesson 1:introduction

lesson 2:support

lesson 5:next steps

lesson 3:Privileges

Code of conduct

Brand Use and Values

Recognition

The LAN Community

Confidentiality

lesson 4:responsibilities

What is LAN?

"welcome to lan!" eLearning

The WHAT: Content Map

Commentary

Handout(text doc)

Onboarding Video

Quick Guide (infographic)

eLearning

The course duration is not relevant, as learners are free to complete the training at their own pace.The eLearning module takes about 30 minutes to complete.

Course Duration

One core learning module and several spokes to support it. The spokes are not mandatory and enhance the experience by providing different learning formats.

LESSON FLOW

Commentary

Learning Flow:Core and Spoke

An online learning experience that doesn’t happen in a group or on set dates. It is self-paced and can be started, paused and completed at any time according to the learner’s needs.

Mode of Delivery:Digital Asynchronous

The HOW: Building Blocks

StoryboardPrototype

eLearning Scoping DocumentWireframe and Screenplan

Micro Design and Development

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WhyLesson 4?

The scoping document for the "Welcome to LAN!" eLearning focuses on Lesson 4, which is at the core of the course.

Sections andTopics

LearningOutcomes

Topics

Scoping

Commentary

TargetAudience

This is the wireframe for the eLearning. A detailed screenplan is available when clicking on the plus button on each screen.

Commentary

Gagne'sNine Events

Wireframe and Screenplan

The storyboard for Lesson 4 of the eLearning opens with an overview slide (8.1), from which learners can access the different topics one after another.Topic slides 8.1.1, 8.1.2 and 8.1.3 open in a full-screen popup when selecting them. Once the learner has completed a topic and closed that slide, the icon for that specific topic acquires a tick mark that identifies it as completed.When all topics have been explored, learners are free to move on to a quick exercise slide (8.2).Finally, a congratulatory slide (8.3) prompts them to proceed to the next lesson.

Commentary

Storyboard

PROTOTYPE DISCLAIMEROver the holidays, my Articulate Storyline software started crashing and became unoperable. The entire IT department is on holiday until January 6th and I don't have admin rights on my company-issued laptop, so I had to come up with a creative solution.I used Genially with temporary voiceover recorded by myself. Though it doesn't have all the interactivity of Storyline, I hope it's an acceptable alternative for now.

eLearning Prototype

Commentary

??

Rollout PlanEvaluation

Implementation and Evaluation

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Rollout Plan

Commentary

Conclusion

Placeholder

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Sources

• LEGO Ambassador Network. (2016, November 16). LEGO Ambassador Network. https://lan.lego.com/

• Sneed, O. (2020, March 17). Integrating Technology with Bloom’s Taxonomy - Teach Online. Teach Online. https://teachonline.asu.edu/2016/05/integrating-technology-blooms-taxonomy/
• The eLearning Designer’s Academy by Tim Slade. (2021, July 5). How to scope an eLearning Project [Video]. YouTube. https://www.youtube.com/watch?v=fhIza7VSZIM
• Botne, K. (n.d.) Mayer’s 12 Design Principles: What They Are & How to Apply Them to eLearning. Www.edume.com. https://www.edume.com/blog/elearning-multimedia

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Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID:

This paragraph is ready to be filled with incredible creativity, experiences, and stories.

This is the flow for the whole eLearning. Due to the time and language limitations highlighted in the scoping document, the eLearning has a simplified structure.The learning objectives have been merged with the hook, which provides a benefit statement.The practice sections take the form of "Flash Checks" at the end of each lesson. The results of these informal checks can be tracked to monitor learners' engagement and knowledge retention.Since the newly onboarded communities have already gone through a strict screening process to obtain LAN recognition, there is no need for a formal assessment at the end of the course.

Wireframe

• Many users are non-English native speakers
• Busy lives require a short time commitment
• Computer literacy is at least average
• Most users prefer studying independently due to different time zones

Target Audience

Adult LEGO fans can belong to any age range, gender or ethnic group. They can live in nearly any country, speak any language and have a different approach to technology. They do however share some traits:

Voiceover welcomes learners to course,Intro video showing a recent LAN event.Voiceover explains the benefits of taking this course (learning objectives):- What is the LAN community?- Understand your role as Ambassador- How your Brickmate will help you- What privileges you'll get- What rules you'll have to follow- Practical next steps

Date: 21.12.2024

Version: 1.0

Screen ID: 1.0 - Hook

Resource Title: Welcome to LAN!

Although no specific KPIs exist at the moment, the revamped onboarding should help increase the activity rate for new joiners within the initial 6-12 months, as well as reduce the occurrence of incidents such as misconduct and leaks.

The onboarding process for the LEGO Ambassador Network program is buried in the website's forum and looks like a wall of text, often outdated and not matching the colorful LEGO brand guidelines.We want to create a great first impression on newly acquired members through a training course that is:

The Business Need:

• engaging to reflect the unique LEGO tone of voice and visual style
• multimedia based, rather than focused on passive reading and scrolling
• inclusive of the needs of our diverse community of fans

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 6.1.2 - Brickmates

Topic 2 of Lesson 2.Learners understand what kind of support they can receive from their assigned Brickmate:- Who is a Brickmate?- Read the forum first to familiarize yourself with topics already discussed and avoid asking duplicate questions- Ask questions if needed: be specific and polite- Don't ask your Brickmate to do the work for you!- Expectation to progressively work more and more soloOnce completed the topic, learners can click on the Close button to go back to screen 6.1.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 7.1 - Privileges

Quick screen that gets learners started on Lesson 3.Learners are prompted to click on each of the two icons to get a full-screen pop-up page on the corresponding topic:- Recognition- Support ProgramsOnce each topic is completed, the icon state changes to a tick mark on it.A visual indicator marks the progress of learners through the five lessons.After completing all topics, learners are prompted to go to the next screen to take the Flash Check on the topics they've just learned.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 8.2 - Flash Check

At the end of the lesson, learners complete a quick exercise.Drag & drop (non-matching) activity:Learners must drag and drop the shown action to either the good conduct or misconduct pile.Comprehensive feedback appears on screen after learners have completed the check.After the Flash Check, learners transition to the next Lesson.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 8.1.3 - Code of Conduct

Topic 3 of Lesson 4.The consequences for misconduct are explained:- Friendly chat when first violating the rules- Warning if it happens again- Offboarding from the LAN in case of repeated or severe misconductOnce completed the topic, learners can click on the Close button to go back to screen 8.1.

TOPIC 1UnderstandingResponsibilities

SECTION 1Overview

TOPIC 2Community breaches

TOPIC 1Embargoes and NDAs

SECTION 2Confidentiality

TOPIC 2Offboarding

TOPIC 1Warnings

TOPIC 3Further Reading (Fair Play Policy + IP Guidelines)

TOPIC 2Brand Values

TOPIC 1Brand Use Rules

SECTION 4Code of Conduct

SECTION 3Brand Use and Values

Lesson 4 of the eLearning is divided into four sections, each including a similar number of topics:

Sections and Topics

TopicThis lesson explores the advantages of joining the program in detail.Learning outcomeIdentify the type of support program that is relevant to your community and list its benefits.(Lev. 2 - Understand)

Lesson 3: Privileges

Lesson 4 focuses on the responsibilities and expected behaviors within the LEGO Ambassador Network community. It was identified by the SMEs as the core module of the eLearning, as it potentially has the highest business impact on the LEGO Group.By helping community members gain a deeper understanding of their role and the impact of their actions, it can minimize misconduct-related incidents, such as product leaks, embargo breaches, and improper use of the LEGO brand.

Why Lesson 4?

slide I created specifically for this version of the prototype and attached here.Finally, I had to provisionally record the voiceover files myself, as I couldn't access the AI-generated audio option in Storyline. In the final version of the eLearning, these will be recorded by our internal voice talent team to give the training a more friendly and personal touch.

Prototype analysis

As I was impacted by a software malfunction when creating my prototype, this analysis will focus on the changes I had to devise to adapt to the temporary tool, Genially.I set up my prototype in Microsite navigation mode, which allows to remove the next/previous page controls of a presentation. The user has to click instead on interactive areas and buttons to progress. I clearly indicated these interactive elements with a continuous pulsing animation that draws the user's attention to them. The user can select one topic at a time, and these have to be taken sequentially.As Genially does not have layers and states like Articulate Storyline, I had to repeat the same screen after each topic to simulate going back to the base layer in Storyline.Once all the topics have been studied, the "Flash Check" quiz becomes available. I had planned a Drag & Drop activity for this lesson, but Genially does not offer this option. I decided to turn the quiz into an "Image Selection" type of interactive question and customized it to provide feedback to the user whether the answer is correct or incorrect. The changes are reflected in a new storyboard

The learning outcomes in this course are modeled after the six cognitive levels described in Bloom’s Taxonomy. The course focuses on the Lower order thinking skills (LOTs) of remembering, understanding and applying. I initially wanted to add a Higher order thinking skill (HOT) in the last outcome, but I realized after feedback that it was less about creating and more about applying the learnings.The learning outcomes were created following the SMART model:

Learning Outcomes Analysis

This is a combined navigation and summary screen.OST explains how to navigate the eLearning:- Which lessons are included- How to move to previous/next slide- How to identify and use interactive content- What "Flash Checks" are and how to answer them- Suggestion to adjust volume before startingActivityExample of Flash Check already given in this screen:- Are you ready to start the LAN adventure?- Yes/No (True/False) button to click

Date: 21.12.2024

Version: 1.0

Screen ID: 2.0 - Navigation

Resource Title: Welcome to LAN!

The ADDIE model is what is used by Learning & Development teams at the LEGO Group, so I was already familiar with it when approaching this project.When creating internal trainings for my team, I don't need to create personas as the learners are my own colleagues. I'm usually the SME, script writer and instructional designer for the courses I create. We use a simplified analysis document that includes the business need, a RACI chart, the learning outcomes and the module framework, all in one spreadsheet. For this project, I will follow the full process and hopefully apply the learnings to future training courses I will be developing for my team.

Training at the LEGO Group

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 9.1 - Next Steps

Quick screen that gets learners started on Lesson 5.Learners are prompted to click on each of the two icons to get a full-screen pop-up page on the corresponding topic:- Best Use of LAN- Your First ActivityOnce each topic is completed, the icon state changes to a tick mark on it.A visual indicator marks the progress of learners through the five lessons.After completing all topics, learners are prompted to go to the next screen to take the Flash Check on the topics they've just learned.

I am in the unique position of having to create a training that is not mandatory for professional or academic achievement, but motivated by personal interest and passion. We want to energize LAN members rather than discourage them with a long training course on top of work and family duties.The onboarding eLearning needs to be concise and serve as a motivator to push new joiners and get them involved with the community. It will have five short sections of two or three topics at the most.The knowledge checks will be delivered in short bursts at the end of each topic: they will be micro-checks of just one question or exercise, and will rely on gamification to create an enjoyable experience.

Content map analysis

Gagne's Nine Events

When creating the wireframe, I kept in mind Gagne's Nine Events of Instruction to create a course that would be interesting and informative without being too long (see table).For example, I chose to omit the transition screen to maintain a linear progression for my course, so that topics are learned in a specific order. It's essential for learners to complete all previous lessons to fully grasp the topics covered in Lesson 4.

Topics

These are all the topics included in Lesson 4 of the eLearning:

Progress trackingAnalytics features

User-friendly interface Community building featuresData securityPersonalizationCost effectiveness

The course will be developed in Articulate Storyline and published in a dedicated section of the LAN website, the LAN Academy. This is intended to be the new onboarding hub, only accessible by members with recognition status.As internal training material is hosted on Workday Learning, an HR and employee management tool with basic tracking functionalities, the LEGO Group doesn’t use any LMS. However, consumer-facing training material can’t be hosted on Workday, as this requires employee access.Publishing an Articulate Storyline eLearning on a website poses significant challenges but also some advantages, as highlighted by the analysis of the platform features:

Learning Platform

Format

Technology

Language

Time Concerns

Adult LEGO fans can belong to any age, gender or ethnic group. They can live in nearly any corner of the planet, speak any language and have a different approach to technology. As the LAN program is global, we need to keep all of this into consideration when creating the optimal learning experience for them.However, some common denominators could be successfully highlighted across all personas. The following needs should be considered when designing the training course:

Design Considerations

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 8.1.1 - Confidentiality

Topic 1 of Lesson 4.Learners understand what is required of them in terms of confidentiality:- Avoid resharing leaks with your community- Pay attention to embargo dates and NDAs for sets and press kits- Avoid sharing bulk order prices for LUGs- Avoid divulging names of new communities before they're officially announcedOnce completed the topic, learners can click on the Close button to go back to screen 8.1.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 7.1.1 - Recognition

Topic 1 of Lesson 3.Learners understand the benefits of being a recognized online community:- Preferential channel of communication with the LEGO Group- Insider information before it's made public (subject to embargo)- Having new products sent for review (subject to their type of community)Once completed the topic, learners can click on the Close button to go back to screen 7.1.

TopicThis is the hook: learners will find out about the program and the advantages they'll be able to enjoy upon completing the course.Learning outcomeDefine the role of the Ambassador in relation to both the LEGO Group and the LAN community.(Lev. 1 - Remember)

Lesson 1: Introduction

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 7.2 - Flash Check

At the end of the lesson, learners complete a quick exercise.Matching drag & drop activity:Learners must match the indicated privilege with the correct type of community.Comprehensive feedback appears on screen after learners have completed the check.After the Flash Check, learners transition to the next Lesson.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 5.1.2 - Your Role as Ambassador

Topic 2 of Lesson 1.Learners are introduced to their new role within LAN as Ambassadors on behalf of their community:- Be the medium between the LEGO Group and their online community- Participate in events to represent their community- Correct communication- Adhere to the rules and guidelinesOnce completed the topic, learners can click on the Close button to go back to screen 5.1.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 9.2 - Flash Check

At the end of the lesson, learners complete a quick exercise.Multiple response activity:- What are you planning to do after completing this course?Learners select all that apply. This is not as much an assessment, but rather a sense check to see what learners are inspired to do with their community after completing the onboarding.Comprehensive feedback appears on screen after learners have completed the check.After the Flash Check, learners transition to the Summary screen.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 5.2 - Flash Check

At the end of the lesson, learners complete a quick exercise.Multiple choice answer:- What do the letters "LAN" stand for?Learners must choose the correct answer between the three given.Comprehensive feedback appears on screen after learners have completed the check.After the Flash Check, learners transition to the next Lesson.

Target Level:

New joiners will get information directly from the LEGO Group, through a learning experience that positively shapes their relationship with the brand. They apply the newly acquired knowledge to enjoy the program's benefits and comply with the guidelines (Lev. 3 of Bloom's Taxonomy).

Entry Level:

New joiners to the LAN program struggle to find information and often rely on other community members for guidance. The second-hand information thus acquired may be partial, incorrect or not up to date (Lev. 1 of Bloom's Taxonomy).

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 5.1 - Introduction

Quick screen that gets learners started on Lesson 1.Learners are prompted to click on each of the two icons to get a full-screen pop-up page on the corresponding topic:- The LEGO Ambassador Network- Your role as AmbassadorOnce each topic is completed, the icon state changes to a tick mark on it.A visual indicator marks the progress of learners through the five lessons.After completing all topics, learners are prompted to go to the next screen to take the Flash Check on the topics they've just learned.

Activity

Assessment

Content

Topic 2

Content

Topic 1

Flow Example: Lesson 5

This is an example of lesson flow; it refers to Lesson 5 in the eLearning:

1. Content: Learners read about each topic
2. Assessment: Learners go through a "Flash Check" in the form of a question or short exercise
3. Activity: After completing the last topic in the lesson, learners are invited to discuss what they learned in the community forum. This is optional, as not all new LAN members might initially feel comfortable engaging in a group activity.

The scoping document was created through extensive conversations with three SMEs, as well as with the Grown-Ups Community Senior Manager. We ran through the learning personas again and identified the learning objective for the sample lesson. The conversations with the SMEs proved crucial for organizing the topics of the eLearning, as they provided further insights on the LAN community’s behavior and expectations. For example, I had initially planned to focus the last lesson in the course on code of conduct, which explains the sanctions given by the LEGO Group to community users who don’t follow the guidelines. After receiving feedback from one of the SMEs, I realized that closing on a negative topic could potentially impact the tone of the entire eLearning. I then decided to move this topic to the end of lesson 4, and to close the course on a more positive note by providing suggestions on how to create the first activity as recognized LAN community.

Scoping analysis

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 6.1.1 - The LAN Community

Topic 1 of Lesson 2.Learners understand what kind of support they can receive from the LAN community:- How the forum is structured- Read the forum first to familiarize themselves with topics already discussed and avoid asking duplicate questions- Ask questions if needed: be specific and polite- Help from other LAN members, as well as from the LAN teamOnce completed the topic, learners can click on the Close button to go back to screen 6.1.

Building Blocks

All the main blocks that make up the core and spoke structure are content based. However, the eLearning itself offers a mix of content, assessments (flash exercises) and activity blocks (invite to participate in the forum).As the course is not graded, summative assessment will be carried out in the form of a "Flash Check": a single question or quick exercise at the end of each topic of the eLearning.

Learning Flow

The flow follows the core and spoke model. The eLearning provides the bulk of the information and the spokes repeat it in different formats, rather than adding new topics.This unusual structure is dictated by the persona analysis. The LAN community is made up of vastly different individuals with different learning needs. It’s important to ensure that every learner has access to information in a format that suits their needs.

Mode of Delivery

Digital asynchronous is the ideal mode of delivery when working with a global community of members living in different time zones with busy lives.By taking the training whenever they feel focused and at their best, learners can achieve better results in terms of comprehension and retention of information.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 9.1.2 - Your First Activity

Topic 2 of Lesson 5.Learners are invited to put their newly acquired knowledge into practice by creating their first activity as a recognized community. Some examples:- Add your community to the LAN website- Make a public announcement to your community about your recognition status- Write your first post on the LAN forumOnce completed the topic, learners can click on the Close button to go back to screen 9.1.

TopicAs the previous lesson was about a heavy topic, the last one will focus on the positives for the immediate future and map the next steps for the learner.Learning outcomeApply the guidelines to create your own community page within the first two months of recognition.(Lev. 3 - Apply)

Lesson 5: Next Steps

TopicThis is the most important lesson in the eLearning and the only one that has three topics. Learners must develop awareness of their responsibilities in regard to the LEGO Group and the community.Learning outcomeExplain your responsibilities and adhere to them when interacting with your community, other Ambassadors and the LEGO Group within six months of recognition.(Lev. 3 - Apply)

Lesson 4: Responsibilities

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 10.0 - Summary

Voiceover congratulates learners for completing the onboarding course and being now active LAN members.Link to supporting resources is provided.

ADDIE is the name of one of the most commonly used models for instructional design in Learning & Development. It creates a solid structure with clear deliverables, which makes communication with stakeholders easier, while at the same time allowing for changes based on feedback. The ADDIE name is an acronym of the five principles that stand at the base of this model. In relation to my project, they are divided as follows:

• Analysis of the potential learners, the learning gap that needs to be filled and the expected learning outcomes (Part 1)
• Design of the course macrostructure, following a core and spoke model (Part 1)
• Development of the training material through prototypes and testing for each phase (Part 2)
• Implementation of the training course (Part 3)
• Evaluation of the course effectiveness (Part 3)

The ADDIE model

Learning Outcomes

Lesson 4 of the eLearning has an overarching learning outcome, as detailed in Part 1 of this project:Upon successful completion of this lesson, learners will be able to explain their responsibilities and adhere to them when interacting with the community, other Ambassadors and the LEGO Group within six months of recognition. (Bloom’s Taxonomy Lev. 3 – Apply)This can be broken into several learning outcomes that are specific for this lesson:1. Learners will be able to explain their responsibilities as a recognized community (Lev. 2 - Understand)2. Learners will apply guidance to avoid leaks and comply with NDAs (Lev. 3 - Apply)3. Learners will demonstrate correct use of the LEGO name, logos, trademarks and copyrights (Lev. 3 - Apply)4. Learners will be able to identify the corrective measures for misbehavior as either warnings or offboarding (Lev. 2 - Understand)

Voiceover explains that the entire content of this eLearning is also available in other formats:- Onboarding video (with subtitles and CC)- Quick guide infographic- HandoutThese will be available after completing the eLearning and can be found in the same area (LAN Academy) on the LAN website.

Date: 21.12.2024

Version: 1.0

Screen ID: 3.0 - Supporting Resources

Resource Title: Welcome to LAN!

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 7.1.2 - Support Programs

Topic 2 of Lesson 3.The different types of support programs are explained:- Support program for LUGs- Support program for fan media- Support program for online communitiesOnce completed the topic, learners can click on the Close button to go back to screen 7.1.

Multimedia

Segmenting

Personalization

Redundancy

I had initially created a separate wireframe and screenplan, but the feedback I received made me realize that I could merge them into one document. While the wireframe provides a general overview of the resource, more details can be obtained for each screen by clicking on the plus buttons.I found the screenplan extremely useful in giving the different topics some substance to visualize what the eLearning would look like once developed. As a neurodivergent learner, conceptualizing a heavy resource such as an eLearning without seeing it is extremely difficult. The screenplan separated the topics into screens, which is something I can more easily envision. Four of Mayer's multimedia principles helped me in particular to formalize concepts that I was already instinctively aware of:

Wireframe and Screenplan analysis

Rollout analysis

As I was impacted by a software malfunction when creating my prototype, this analysis will focus on the changes I had to devise to adapt to the temporary tool, Genially.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 5.1.1 - What is LAN?

Topic 1 of Lesson 1.Learners deepen their knowledge of what the LEGO Ambassador Network is.This topic is aimed at fostering a sense of community in new joiners.Once completed the topic, learners can click on the Close button to go back to screen 5.1.

TopicLearners find out about the different types of support that's available to them as new joiners.Learning outcomeDemonstrate understanding of available support by reaching out to your assigned Brickmate within the first month of recognition.(Lev. 3 - Apply)

Lesson 2: Support

Handout

Video

Infographic

eLearning

• Quick guide infographic for learners with lower memory retention
• Onboarding video (with close captioning and transcript) for visual learners
• Handout for non-native learners who need to translate the information into their own first language

The onboarding course follows a core and spoke model.At the core of the training course, the "Welcome to LAN!" eLearning provides all the info in an eye-catching package that delivers a great first impression.The spokes are support material to ensure optimal learning for every type of learner. They convey the same information in formats suited to different needs:

Course Structure

A quick drag and drop activity where learners have to match three figures in the LAN community with their definition.This assesses previous knowledge and helps learners ease into the flow of the eLearning.

Date: 21.12.2024

Version: 1.0

Screen ID: 4.0 - Activation

Resource Title: Welcome to LAN!

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 8.1.2 - Brand Use and Values

Topic 2 of Lesson 4.Learners understand the general guidelines for brand use:- How to correctly use the LEGO name, logo, trademarks, copyrights and intellectual properties- Reminder to keep the community family-friendly (no adult themes, foul language or violence in the community, no antisocial behavior in the LAN forum)Once completed the topic, learners can click on the Close button to go back to screen 8.1.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 6.1 - Support

Quick screen that gets learners started on Lesson 2.Learners are prompted to click on each of the two icons to get a full-screen pop-up page on the corresponding topic:- The LAN Community- BrickmatesOnce each topic is completed, the icon state changes to a tick mark on it.A visual indicator marks the progress of learners through the five lessons.After completing all topics, learners are prompted to go to the next screen to take the Flash Check on the topics they've just learned.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 9.1.1 - Best Use of LAN

Topic 1 of Lesson 5.Learners get suggestions on how to make the best use of their recognized community status:- Take active part in the forum- Use the content of the support order to create engaging content for your community- Join future events or create your own community eventOnce completed the topic, learners can click on the Close button to go back to screen 9.1.

Creating the personas was my favorite part of the project, as it tapped into my working experience around LEGO communities.The data used to create the learning personas was obtained through conversations with three SMEs who have been working with LAN members for years. As the available sample of community representatives is in the hundreds, I distilled them into three personas showing the most distinctive traits for each group.It was important to represent the rich diversity of Adult Fans of LEGO when it comes to age, location, education and computer literacy. In addition to this, I also wanted to include elements such as sexual orientation and neurodivergence to honor the LEGO Group's commitment to inclusivity. Neurodivergence in particular can play a decisive role when deciding on the length, format and structure of a training course. As a neurodivergent person myself, it was easy to transfer some of my own training preferences to the person of Mia.

Persona analysis

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 6.2 - Flash Check

At the end of the lesson, learners complete a quick exercise.True/False activity:Learners must choose if the three given statements about Brickmates are true or false.Comprehensive feedback appears on screen after learners have completed the check.After the Flash Check, learners transition to the next Lesson.

Date: 21.12.2024

Version: 1.0

Resource Title: Welcome to LAN!

Screen ID: 8.1 - Responsibilities

Quick screen that gets learners started on Lesson 4.Learners are prompted to click on each of the three icons to get a full-screen pop-up page on the corresponding topic:- Confidentiality- Brand Use and Values- Code of ConductOnce each topic is completed, the icon state changes to a tick mark on it.A visual indicator marks the progress of learners through the five lessons.After completing all topics, learners are prompted to go to the next screen to take the Flash Check on the topics they've just learned.

Storyboard analysis

My authoring tool of choice for this eLearning is Articulate Storyline. I usually create internal trainings for my team in Articulate Rise, whose block-based structure is excellent to explain processes clearly and without distracting elements. However, as this course is consumer-facing, my conversations with the SMEs have highlighted the need for it to be more visually striking and have a higher interactivity factor. As I'm relatively new to Storyline, the Digital Learning Experience Manager in my department has kindly offered to provide feedback before the course is rolled out. As I’ll be developing the eLearning myself, my storyboard can be a simple, text-based one. The developer notes I included are just meant to be reminders for myself on what I have envisioned. I don’t need to go into specifics over colors and graphic assets, as I’m lucky enough to have clear brand identity guidelines as follows:

• a specific brand color palette with primary colors based on existing LEGO bricks, and secondary colors derived from the primary ones
• a rich database of graphic assets
• a proprietary font (LEGO Typewell)
• a LEGO tone of voice manual, available to employees

This is helpful in creating visual consistency, in line with the

C.R.A.P. principle of Repetition

Who:IT departmentWhat:- Configure domain access- Upload training content on website- Technical setup and testing

Who:SMEsWhat:- Announce the new onboarding program in the LAN forum- Provide user support in the LAN forum- Oversee UXDL testing with the first group of learners

Staffing & Resources

As this is a relatively small-scale project, staffing is limited to a handful of figures that will split tasks according to three main areas:

Content Management

Who:Instructional DesignerWhat:- Consult with Digital Learning Manager regarding platform limitations- Apply brand guidelines to course material- Collect feedback after testing and act on it

Engagement & Moderation

Technical Support

Feed-back

FinalLaunch

SoftLaunch

After implementing the feedback from the soft launch, the program will be officially launched with the following recognition intake, which is scheduled in November 2025.SMEs will keep monitoring the LAN forum after launch, and report any issues or comments to the Instructional Designer.

A survey will be available to participants in the same section of the LAN website, and SMEs will engage with learners explaining the importance of filling it. Based on the received feedback, updates will be made to the training material by the Instructional Designer.

This will be carried out during the next recognition intake, which is scheduled in May 2025. About 15-20 new communities are greenlighted for recognition on average: the pilot will thus be tested by 15-20 learners.Detailed feedback will be collected from participants in the form of a survey. Alongside this, SMEs will monitor participants’ behavior in the LAN forum to capture any comments about the training material, as well as reported technical issues.

Launch Plan

The three launch phases for the onboarding course are designed to take full advantage of the LAN calendar, which schedules recognition intakes twice a year. This leaves a generous 6-month gap in between, that can be used to collect feedback and implement it without the pressure of a tight deadline.

The onboarding course follows the brand visual guidelines for color palette, font, imagery, and tone of voice. These elements make it immediately recognizable as a LEGO product, which in itself is an immediate hook for these high-affinity fans.

Brand Affinity

Very little engagement work is needed, as the LAN onboarding course will be fully integrated in the LAN ecosystem: this includes the website itself, the forum, a semi-annual LAN Connect streaming event, and several local and international live events. In addition to finding it easy to stay connected, learners are also motivated by personal passion and sometimes financial reasons.

Engagement strategies

Learners are encouraged to join the conversation in the forum as soon as they feel comfortable doing so. They can exchange tips with each other and learn from veteran members and their assigned Brickmate.

Social Learning

The training material can be accessed by any device and it only requires for learners to log into their LAN profile. It’s mobile-friendly and the segmentation into small chunks allows for learning on-the-go.

Flexibility

Non-native speakers are supported with simple English and a complementary format option that allows for Google translation. Options for close captioning and transcripts are provided. Furthermore, the brand colors allow for high contrast, and the proprietary LEGO font is designed to be clear at every size.

Accessibility