Business Upper Intermediate writing 1 4

Now look at this checklist from a business website for writing a ‘cold’ letter of introduction to a company. Put the advice in the correct order. Drag the numbers in green boxes to the blank spaces. _____ Try to set up a meeting with the person you are writing to. _____ Identify yourself and your company or organization. _____ Mention a brief history of your company. _____ Inform the reader how to purchase your products or services and where they can find further information about them. _____ Highlight your main products or services and briefly mention why cooperation might be mutually beneficial. _____ End with Yours sincerely (or Yours faithfully if you use Dear Sir / Madam). _____ Express the hope that the reader will become a client of your company and include the promise of fruitful cooperation.

1 Identify yourself and your company or organization. 2 Mention a brief history of your company. 3 Highlight your main products or services and briefly mention why cooperation might be mutually beneficial. 4 Inform the reader how to purchase your products or services and where they can find further information about them. 5 Try to set up a meeting with the person you are writing to. 6 Express the hope that the reader will become a client of your company and include the promise of fruitful cooperation. 7 End with Yours sincerely (or Yours faithfully if you use Dear Sir / Madam).

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